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PROCUREMENT OPPORTUNITY

Creative Testing

Cabinet Office · Transparency notice on Find a Tender

Tender information last checkedLast checked 3 Oct 2026, 08:16.

Opportunity overview

Services: The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign. Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates"). Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Swayable

No match
Published award value
£14.7k
Awarded
Not supplied
Award ID
1
Status
pending
Location
Brooklyn, US, NY 11249, United States

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
P12444
Status
complete
Procurement Method
direct
Procurement Method Details
Below threshold - without competition

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
complete

Suitability

Sme
Yes
Vcse
Yes

Buyer, suppliers and contacts

Organisation 1
Name
Cabinet Office
Id
GB-PPON-PRVX-1591-PJVV

Identifier

Scheme
GB-PPON
Id
PRVX-1591-PJVV

Address

Street Address
70 Whitehall
Locality
London
Postal Code
SW1A 2AS
Country
GB
Country Name
United Kingdom
Region
UKI32

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthorityCentralGovernment
Description
Public authority - central government
Organisation 2
Name
Swayable
Id
GB-FTS-179076

Address

Street Address
134 N 4th Street
Locality
Brooklyn
Postal Code
NY 11249
Country
US
Country Name
United States
Region
US

Contact

Roles

supplier

Details

Scale
sme
Vcse
No

Award information

Award 1
Id
1
Status
pending
Main Procurement Category
services
Above Threshold
No

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79310000
Description
Market research services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Value

Including VAT
17,634
Amount
14,695
Currency
GBP

Suppliers

Supplier 1
Id
GB-FTS-179076
Name
Swayable

Contract period

Starts
8 Apr 2026, 00:00
Ends
31 Mar 2027, 23:59

Related lots

1

Documents

Entry 1
Id
029580-2026
Document Type
awardNotice
Notice Type
UK5
Description
Transparency notice on Find a Tender
Published
31 Mar 2026, 12:18
Format
text/html

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Due
1 Apr 2026, 23:59
Status
scheduled

Recorded locations

  • Buyer location · London · UKI32 · SW1A 2AS · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 029580-2026Transparency notice on Find a Tender ·