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PROCUREMENT OPPORTUNITY

Econometric Modelling

TRANSPORT UK EAST MIDLANDS LIMITED · Contract award notice on Find a Tender

Tender information last checkedLast checked 3 Oct 2026, 16:27.

Opportunity overview

Econometric statistical model that understands the effect of our marketing on sales, ran seasonally and using external factors to apply to spend vs ROI.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

SPARK FOUNDRY LIMITED

Match pending…
Published award value
£350k
Awarded
19 Mar 2026
Award ID
1
Status
active
Identifier
GB-COH 03457650
Location
London, UKI33, W12 7FR, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-066f54
Status
complete
Procurement Method
direct
Procurement Method Details
Direct award
Why this procedure was chosen
Direct award is the appropriate course of action due to the justification of intellectual property and that a change in supplier would result in outcomes that are different from the existing services. Spark Foundry own the model which is used to measure the effectiveness of marketing activity and moving suppliers before any nationalised strategy is known would create significant duplicate build costs.

Legal basis

Id
2023/54
Scheme
UKPGA

Procedure reasons

Entry 1
Id
singleSuppliersIntellectualPropertyExclusiveRights
Entry 2
Id
additionalRepeatExtensionPartialReplacement

Special regime

utilities

Lots and requirements

Entry 1
Id
1
Status
complete

Buyer, suppliers and contacts

Organisation 1
Name
TRANSPORT UK EAST MIDLANDS LIMITED
Id
GB-COH-09860485

Identifier

Scheme
GB-COH
Id
09860485

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PYJP-8287-BJGL

Address

Street Address
2nd Floor St Andrew's House
Locality
London
Postal Code
EC4A 3AG
Country
GB
Country Name
United Kingdom
Region
UKI31

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Organisation 2
Name
SPARK FOUNDRY LIMITED
Id
GB-COH-03457650

Identifier

Scheme
GB-COH
Id
03457650

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PHVZ-6917-RCMV

Address

Street Address
1st Floor 2 Television Centre 101 wood lane
Locality
London
Postal Code
W12 7FR
Country
GB
Country Name
United Kingdom
Region
UKI33

Contact

Roles

supplier

Details

Scale
large
Vcse
No

Award information

Award 1
Id
1
Title
Econometric Modelling
Status
active
Date
19 Mar 2026, 00:00
Main Procurement Category
services
Above Threshold
No
Has Renewal
Yes
Has Options
Yes

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
48480000
Description
Sales, marketing and business intelligence software package
Entry 2
Scheme
CPV
Id
79340000
Description
Advertising and marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Value

Including VAT
420,000
Amount
350,000
Currency
GBP

Suppliers

Supplier 1
Id
GB-COH-03457650
Name
SPARK FOUNDRY LIMITED

Contract period

Starts
3 Apr 2026, 00:00
Ends
31 Jul 2027, 23:59
Max Extent Date
31 Aug 2028, 23:59

Renewal

Description
An extension may be required to allow for timeframes of a national model.

Options

Description
Additional rerunning of testing may be required throughout the duration of the contract outside of the standard SS/AW windows.

Related lots

1

Documents

Entry 1
Id
025361-2026
Document Type
awardNotice
Notice Type
UK6
Description
Contract award notice on Find a Tender
Published
19 Mar 2026, 15:42
Format
text/html

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Due
3 Apr 2026, 23:59
Status
scheduled

Recorded locations

  • Buyer location · London · UKI31 · EC4A 3AG · United Kingdom

Notice and amendment history

2 published notice versions reviewed by ProcuraAxis.

2 VERSIONS
  1. 025334-2026Transparency notice on Find a Tender ·
  2. 025361-2026Contract award notice on Find a Tender ·