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PROCUREMENT OPPORTUNITY

Global Media & Marketing Services Ecosystem (Media, Performance & Creative Services)

BRITISH COUNCIL(THE) · Contract award notice on Find a Tender

Tender information last checkedLast checked 23 Sept 2026, 18:36.

Opportunity overview

The British Council is seeking a single Global Lead media agency, with the ability to deploy approved specialist partners under an Exception Policy including China carve-out arrangements, to deliver global paid media services across English, Exams and Cultural Engagement.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Published award value
£150m
Awarded
10 Sept 2026
Award ID
2
Status
active
Identifier
GB-PPON PJNM-8999-BMGM
Location
London, UKI44, SE1 0SW, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ITT1032909
Status
complete
Procurement Method
selective
Procurement Method Details
Competitive flexible procedure

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
complete

Buyer, suppliers and contacts

Organisation 1
Name
BRITISH COUNCIL(THE)
Id
GB-COH-RC000060

Identifier

Scheme
GB-COH
Id
RC000060

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PHTN-1551-GCQH

Address

Street Address
1 Redman Place, Stratford,
Locality
London
Postal Code
E20 1JQ
Country
GB
Country Name
United Kingdom
Region
UKI41

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthoritySubCentralGovernment
Description
Public authority - sub-central government
Organisation 2
Name
ANYTHING IS POSSIBLE MEDIA LIMITED
Id
GB-COH-10910014

Identifier

Scheme
GB-COH
Id
10910014

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PJGQ-9668-VVPH

Address

Street Address
Third Floor, Frederick House
Locality
Brighton
Postal Code
BN1 4EA
Country
GB
Country Name
United Kingdom
Region
UKJ21

Roles

tenderer

Details

Scale
sme
Vcse
No
Organisation 3
Name
dentsu
Id
GB-PPON-PWMY-4979-WYWZ

Identifier

Scheme
GB-PPON
Id
PWMY-4979-WYWZ

Address

Street Address
Guoco Tower, 1 Wallich Street, #21-01
Locality
Singapore
Postal Code
078881
Country
SG
Country Name
Singapore
Region
SG

Roles

tenderer

Details

Scale
large
Vcse
No
Organisation 4
Name
HAVAS MEDIA LIMITED
Id
GB-COH-02103123

Identifier

Scheme
GB-COH
Id
02103123

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PRRD-1282-ZYJQ

Address

Street Address
Havas House Hermitage Court
Locality
Maidstone
Postal Code
ME16 9NT
Country
GB
Country Name
United Kingdom
Region
UKJ46

Roles

tenderer

Details

Scale
large
Vcse
No
Organisation 5
Name
Omnicom Media Group Europe Limited
Id
GB-PPON-PJNM-8999-BMGM

Identifier

Scheme
GB-PPON
Id
PJNM-8999-BMGM

Address

Street Address
Bankside 3, 90-100 Southwark Street
Locality
London
Postal Code
SE1 0SW
Country
GB
Country Name
United Kingdom
Region
UKI44

Contact

Roles

supplier
tenderer

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
2
Status
active
Date
11 Sept 2026, 00:00
Main Procurement Category
services
Above Threshold
Yes
Has Renewal
Yes
Assessment Summaries Date Sent
11 Sept 2026, 00:00

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79310000
Description
Market research services
Entry 2
Scheme
CPV
Id
79340000
Description
Advertising and marketing services

Value

Including VAT
150,000,000
Currency
GBP

Suppliers

Supplier 1
Id
GB-PPON-PJNM-8999-BMGM
Name
Omnicom Media Group Europe Limited

Contract period

Starts
23 Oct 2026, 00:00
Ends
22 Oct 2028, 23:59
Max Extent Date
22 Oct 2031, 23:59

Renewal

Description
Up to 3x12 month optional extensions

Related lots

1

Documents

Entry 1
Id
086424-2026
Document Type
awardNotice
Notice Type
UK6
Description
Contract award notice on Find a Tender
Published
11 Sept 2026, 13:45
Format
text/html

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Due
12 Oct 2026, 23:59
Status
scheduled

Recorded locations

  • Buyer location · London · UKI41 · E20 1JQ · United Kingdom

Notice and amendment history

4 published notice versions reviewed by ProcuraAxis.

4 VERSIONS
  1. 024487-2026Tender notice on Find a Tender ·
  2. 024715-2026Tender notice on Find a Tender ·
  3. 086405-2026Contract award notice on Find a Tender ·
  4. 086424-2026Contract award notice on Find a Tender ·