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PROCUREMENT OPPORTUNITY

Customer Relationship Management (CRM) and a Marketing Automation platform

Prifysgol Bangor / Bangor University · Tender notice on Find a Tender

Tender information last checkedLast checked 3 Oct 2026, 22:11.

Opportunity overview

The University requires an enterprise-grade solution that integrates the functionality of Customer Relationship Management (CRM) and a Marketing Automation platform. This solution will transform student recruitment operations by moving from scattered data silos to a centralised, intelligence-led engagement strategy.

Classification

  • CPV72212445 — Customer Relation Management software development services

Lots

  • Lot 1£3.6m

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
BU0772025
Status
active
Procurement Method
open
Procurement Method Details
Competitive flexible procedure
Main Procurement Category
services
Above Threshold
Yes
Has Recurrence
Yes
Published risks
KPI's are stated in the Tender pack.

Legal basis

Id
2023/54
Scheme
UKPGA

Procedure

Features
It is envisaged that the CFP will be conducted in the following stages. Please note, stages are subject to change. More information about the stages will be available in the Invitation to Tender instructions. 1. Procedure The Authority has designed a single stage process incorporating both selection and award criteria, followed by a negotiation stage with the preferred bidder. 2. Structure of the Procedure The procedure will consist of the following steps: Stage 1 — Combined Selection and Award Submission Suppliers will submit, at the same time: • Responses to exclusion grounds • Responses to selection criteria (PSQ) • Responses to award criteria (ITT) The Authority will assess exclusion grounds and selection criteria first. Only suppliers who meet the selection requirements will have their tender responses evaluated. The Authority will not evaluate tender responses from suppliers who fail the selection stage. Stage 2 — Identification of the Preferred Bidder Following evaluation of tender criteria, the Authority will identify the most advantageous tender in accordance with the published evaluation methodology. This supplier will be designated the Preferred Bidder. Stage 3 — Negotiation with the Preferred Bidder The Authority intends to enter into a limited negotiation with the Preferred Bidder. The purpose of this negotiation is to: • Clarify aspects of the tender • Refine the solution where beneficial • Confirm deliverability and value for money • Resolve any outstanding commercial or technical points 3. Final Tender and Contract Award Following completion of negotiations, the Preferred Bidder will submit a Final Tender reflecting any agreed clarifications or refinements. The Authority will assess the Final Tender for compliance and value for money before making an award decision.

Covered By

GPA

Submission terms

Electronic Submission Policy
allowed

Languages

en
cy

Tender Period

Ends
17 Apr 2026, 12:00

Enquiry period

Ends
27 Mar 2026, 12:00

Expected award period

Ends
18 May 2026, 23:59

Recurrence

Dates

Entry 1
Starts
1 Mar 2033, 23:59

Lots and requirements

Entry 1
Id
1
Status
active
Has Renewal
Yes
Has Options
Yes

Value

Including VAT
4,341,600
Amount
3,618,000
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Functional Requirements
Description
The functional requirements will include: Data Architecture & Governance Marketing Automation & Intelligence Channels & Interaction Reporting & Analytics Integration Scope Data Migration Scope Non-Functional Requirements

Numbers

Entry 1
Number
48
Weight
percentageExact
Criterion 2
Type
cost
Name
Commercial

Numbers

Entry 1
Number
40
Weight
percentageExact
Criterion 3
Type
quality
Name
Presentation

Numbers

Entry 1
Number
12
Weight
percentageExact

Selection criteria

Criteria

Criterion 1
Type
economic
Description
Please refer to details on eTenderWales eProcurement portal The Tenderer must have a Credit Safe Score of ≥30 The Successful Tenderer must have: Employer’s (Compulsory) Liability Insurance = £5m Public Liability Insurance = £2m Professional Indemnity Insurance = £2m Cyber Insurance = £1m
Criterion 2
Type
technical
Description
Please refer to details on eTenderWales eProcurement portal

Suitability

Sme
Yes

Contract period

Starts
1 Jul 2026, 00:00
Ends
30 Jun 2031, 23:59
Max Extent Date
30 Jun 2033, 23:59

Renewal

Description
2 x 12 month extensions. Extensions will be used at the sole discretion of the contracting authority. The contracts will be managed and performance monitored throughout the duration of the contract which will support any option to extend. Ongoing requirements and service scope will also be considered.

Options

Description
If, during the term of the Contract, the Provider develops new or enhanced service features that improve outcomes, deliver additional public benefit, or offer demonstrable value for money to Bangor University and its Students, the Authority may elect to adopt these enhancements in accordance with the Procurement Act 2023 and the Contract's modification provisions. Any enhancements incorporated into the Contract will be subject to mutually agreed commercial terms and documented through the appropriate contract modification process.

Items and delivery

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
72212445
Description
Customer Relation Management software development services

Delivery locations

Entry 1
Region
UKL12
Country
GB
Country Name
United Kingdom

Published documents

Entry 1
Id
L-1
Document Type
biddingDocuments
Description
All tender documents are available on the etenderwales eProcurement portal.
Entry 2
Id
L-2
Document Type
technicalSpecifications
Description
Technical requirements are available on the etenderwales portal.
Entry 3
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published
Entry 4
Id
022403-2026
Document Type
tenderNotice
Notice Type
UK4
Description
Tender notice on Find a Tender
Published
12 Mar 2026, 14:48
Format
text/html

Planning and budget

No Engagement Notice Rationale
No engagement undertaken, therefore PME Notice wasn't required

Buyer, suppliers and contacts

Organisation 1
Name
Prifysgol Bangor / Bangor University
Id
GB-PPON-PTPM-4795-PZBG

Identifier

Scheme
GB-PPON
Id
PTPM-4795-PZBG

Address

Street Address
Finance Office
Locality
Bangor
Postal Code
LL57 2TR
Country
GB
Country Name
United Kingdom
Region
UKL12

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthoritySubCentralGovernment
Description
Public authority - sub-central government
Entry 2
Scheme
UK_CA_DEVOLVED_REGULATIONS
Id
GB-WLS
Description
Welsh devolved regulations apply

Recorded locations

  • Buyer location · Bangor · UKL12 · LL57 2TR · United Kingdom
  • Delivery location · UKL12 · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 022403-2026Tender notice on Find a Tender ·