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PROCUREMENT OPPORTUNITY

TEN-2526-043 (PA2023) Digital Tracking Tool

Nest Corporation · Tender notice on Find a Tender

Tender information last checkedLast checked 4 Oct 2026, 01:42.

Opportunity overview

The Creative Services and operational design teams are currently undertaking a strategic redesign and optimisation of the Nest website. While multiple data sources currently inform decision-making, a critical gap remains in understanding user behaviour—specifically the "why" behind online actions. To address this, we require enhanced behavioural insights to better analyse user journeys, funnel performance, and content engagement. The tool will enable us to capture and interpret visual understanding of how users interact with the website, to optimise journeys and improve engagement. Ideally, we are looking for a tool that will offer the following: Visual behavioural insights Support session-level replay and heatmapping Journey-level behavioural analysis across pages and devices. Friction and drop-off diagnostics at interaction level Integration with existing analytics and experimentation tools (e.g., Google Analytics, Kameleon, A/B testing platforms) The tool will support the Strategic Refresh of the Website and Journey Optimisation; we are looking to implement a digital experience analytics platform that goes beyond traditional web analytics. This tool will empower teams with granular, user-level insights to drive smarter decisions, reduce friction, and improve conversion across key journeys.

Classification

  • CPV71621000 — Technical analysis or consultancy services

Lots

  • Lot 1£160k

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-066482
Status
active
Procurement Method
open
Procurement Method Details
Below threshold - open competition
Main Procurement Category
services
Above Threshold
No

Legal basis

Id
2023/54
Scheme
UKPGA

Submission terms

Electronic Submission Policy
allowed

Tender Period

Ends
27 Mar 2026, 12:00

Enquiry period

Ends
13 Mar 2026, 12:00

Lots and requirements

Entry 1
Id
1
Status
active
Has Renewal
Yes

Value

Including VAT
192,000
Amount
160,000
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Experience
Description
Please provide up to three case studies (in PowerPoint no more than 5 slides each) that demonstrate your experience for how we can use your tool for the redesign and optimisation of the Nest website to understand user behaviour, journeys, frustrations and content attractiveness -specifically the "why" behind online actions. - Journey analysis: How your tool was used to analyse and interpret user journeys across pages and devices. - Behavioural analysis: How interaction-level data (e.g., engagement patterns, drop-offs, friction signals) was used to generate insight. - Support for UX and Creative Teams: How insights informed UX design, content strategy, and/or creative optimisation. - Impact and business change: How your analysis led to measurable changes, decisions, or performance improvements. Please include evidence of outcomes where possible. - Technical expertise: How you handled business and data security questions from businesses. Please clearly label your case studies and explanations with which of these areas of expertise the case demonstrates.

Numbers

Entry 1
Number
30
Weight
percentageExact
Criterion 2
Type
quality
Name
Approach to Project
Description
Please outline your approach to delivering the objectives and the requirement. This should include a clear description of your methodology including examples of data and third-party data sources you would utilise and how the brief would be delivered. Additionally, please provide information on the following: - Confirmation you have a technically secure and compliant data-handling environment and processes for the UK market - Understanding of working in a highly regulated market

Numbers

Entry 1
Number
20
Weight
percentageExact
Criterion 3
Type
quality
Name
Team
Description
Please provide short bios of the specific team you would expect to put forward for this project.

Numbers

Entry 1
Number
5
Weight
percentageExact
Criterion 4
Type
quality
Name
Data Privacy
Description
Please provide details of how you manage data: - How data is collected and managed - How do you determine the uniqueness of a user? - What data do your scripts collect? - What is the retention period - In terms of Data Masking - In terms of User consent - Do you collect any personal data?

Numbers

Entry 1
Number
15
Weight
percentageExact
Criterion 5
Type
quality
Name
Technical capability of the tool
Description
Please provide details on the following: - Impact on page performance - Script/tag placement - Form field data collection - Where is the infrastructure hosted? - If we need to extract/export data into the NEST Data Lake, what options are available? - How do you manage the correlation between a user session and the user? - How you record a session

Numbers

Entry 1
Number
25
Weight
percentageExact
Criterion 6
Type
cost
Name
Costs and financials
Description
Please provide: • Cost for 10 users including training & support • Cost per additional user (for information only) • Cost of implementation, integration & onboarding, technical support (account manager) • Rate card (for information only) Please complete commercial schedule – Annex C Prices submitted should be in pound sterling, include expenses and be exclusive of VAT.

Numbers

Entry 1
Number
5
Weight
percentageExact

Suitability

Sme
Yes

Contract period

Starts
1 May 2026, 00:00
Ends
30 Apr 2027, 23:59
Max Extent Date
30 Apr 2030, 23:59

Renewal

Description
Option to extend for up to three (3) additional one year periods.

Items and delivery

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
71621000
Description
Technical analysis or consultancy services

Published documents

Entry 1
Id
020546-2026
Document Type
tenderNotice
Notice Type
UK4
Description
Tender notice on Find a Tender
Published
6 Mar 2026, 15:34
Format
text/html

Buyer, suppliers and contacts

Organisation 1
Name
Nest Corporation
Id
GB-PPON-PQGC-5667-VDDT

Identifier

Scheme
GB-PPON
Id
PQGC-5667-VDDT

Address

Street Address
10 South Colonnade
Locality
London
Postal Code
E14 4PU
Country
GB
Country Name
United Kingdom
Region
UKI42

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthoritySubCentralGovernment
Description
Public authority - sub-central government

Recorded locations

  • Buyer location · London · UKI42 · E14 4PU · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 020546-2026Tender notice on Find a Tender ·