Opportunity overview
Yorkshire Water Services Ltd is seeking to establish a Customer Insights Framework to support the delivery of its strategic objectives for Asset Management Period 8 (AMP8). This framework will enable Yorkshire Water to access high-quality, flexible, and innovative customer research and insight services to inform decision-making, regulatory compliance, and customer-centric service design. The framework will appoint a panel of experienced suppliers capable of delivering a broad range of qualitative and quantitative research methodologies. These may include, but are not limited to, customer satisfaction tracking, willingness-to-pay studies, behavioral insights, segmentation, vulnerability research, digital engagement analysis, and co-creation activities. The appointed suppliers will play a critical role in supporting Yorkshire Water's obligations to Ofwat, including the development of robust and defensible customer evidence for business planning and performance commitments under AMP8. Suppliers will be expected to demonstrate strong expertise in regulatory research, water sector experience (or analogous regulated industries), and the ability to deliver insight that drives tangible business outcomes. The framework is intended to be multi-supplier, ensuring a diverse mix of capabilities and approaches. Yorkshire Water is particularly interested in partners who can offer innovative techniques, advanced analytics, and inclusive engagement strategies to ensure representation of all customer groups, including hard-to-reach and vulnerable populations. Through this procurement, Yorkshire Water aims to build long-term, collaborative partnerships with insight providers who can support its ambition to deliver exceptional service, enhance customer trust, and meet regulatory expectations effectively and efficiently.
Awarded to
Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.
ACCENT MARKETING AND RESEARCH LIMITED
- Shared published award value
- £3m
- Awarded
- 6 Aug 2026
- Suppliers
- One of 8 awarded suppliers
- Award ID
- 1
- Status
- active
- Identifier
- GB-COH 02231083
- Location
- London, UKI42, E1W 9US, United Kingdom
BOX CLEVER MARKETING INTELLIGENCE LIMITED
- Shared published award value
- £3m
- Awarded
- 6 Aug 2026
- Suppliers
- One of 8 awarded suppliers
- Award ID
- 1
- Status
- active
- Identifier
- GB-COH 07304638
- Location
- Leeds, UKE42, LS1 4BA, United Kingdom
DJS Research Ltd
- Shared published award value
- £3m
- Awarded
- 6 Aug 2026
- Suppliers
- One of 8 awarded suppliers
- Award ID
- 1
- Status
- active
- Identifier
- GB-COH 5494158
- Location
- Stockport, UKD35, SK67GH, United Kingdom
EXPLAIN MARKET RESEARCH LIMITED
- Shared published award value
- £3m
- Awarded
- 6 Aug 2026
- Suppliers
- One of 8 awarded suppliers
- Award ID
- 1
- Status
- active
- Identifier
- GB-COH 02880683
- Location
- Newcastle Upon Tyne, UKC22, NE1 6EF, United Kingdom
RED C RESEARCH LTD
- Shared published award value
- £3m
- Awarded
- 6 Aug 2026
- Suppliers
- One of 8 awarded suppliers
- Award ID
- 1
- Status
- active
- Identifier
- GB-COH 09848896
- Location
- Wokingham, UKJ11, RG41 5TS, United Kingdom
THINKS INSIGHT AND STRATEGY (BRITAIN THINKS) LIMITED
- Shared published award value
- £3m
- Awarded
- 6 Aug 2026
- Suppliers
- One of 8 awarded suppliers
- Award ID
- 1
- Status
- active
- Identifier
- GB-COH 07291125
- Location
- Looe, UKK30, PL13 1PN, United Kingdom
TRINITY MCQUEEN LIMITED
- Shared published award value
- £3m
- Awarded
- 6 Aug 2026
- Suppliers
- One of 8 awarded suppliers
- Award ID
- 1
- Status
- active
- Identifier
- GB-COH 08389485
- Location
- Leeds, UKE42, LS1 4JB, United Kingdom
Turquoise Thinking Ltd
- Shared published award value
- £3m
- Awarded
- 6 Aug 2026
- Suppliers
- One of 8 awarded suppliers
- Award ID
- 1
- Status
- active
- Identifier
- GB-COH 5493454
- Location
- Barnstaple, UKK43, EX31 3FD, United Kingdom
Classification
No classification was supplied.
Lots
- Lot 1Value not stated
Documents and notices
- Contract award notice on Find a TenderOpen source ↗