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PROCUREMENT OPPORTUNITY

Campaign Planning and Delivery & Associated Services (GCU)

Glasgow Caledonian University · award, contract

Tender information last checkedLast checked 20 Sept 2026, 07:42.

Opportunity overview

The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Penna plc

Matched by exact name
Contract value
£1.4m
Awarded
Not supplied
Contract signed
2 Jun 2026
Award ID
088561-2026-GCU-MKT-2026-01-1
Status
active
Location
London, UKI, EC4V 4BG, United Kingdom

Classification

  • CPV79341400 — Advertising campaign services

Lots

  • The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platformsValue not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
GCU-MKT-2026-01
Status
complete
Main Procurement Category
services
Procurement Method
open
Procurement Method Details
Open procedure

Legal basis

Id
32014L0024
Scheme
CELEX

Classification

Scheme
CPV
Id
79341400
Description
Advertising campaign services

Covered By

GPA

Lots and requirements

Entry 1
Id
1
Description
The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms
Has Options
No
Status
cancelled

Award criteria

Criteria

Criterion 1
Name
Service Delivery – Methodology
Type
quality
Description
30
Criterion 2
Name
Experience
Type
quality
Description
20
Criterion 3
Name
Reporting
Type
quality
Description
10
Criterion 4
Name
SustainableProcurement- Fair Work Practices
Type
quality
Description
2.5
Criterion 5
Name
Key Personnel
Type
quality
Description
5
Criterion 6
Name
Sustainable Procurement - Community Benefits
Type
quality
Description
2.5
Criterion 7
Type
price
Description
30

Items and delivery

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79341400
Description
Advertising campaign services

Delivery locations

Entry 1
Region
UKM82

Delivery Location

Description
Glasgow Caledonian University

Buyer, suppliers and contacts

Organisation 1
Name
Glasgow Caledonian University
Id
GB-FTS-9129

Identifier

Legal Name
Glasgow Caledonian University

Address

Street Address
70 Cowcaddens Road
Locality
Glasgow
Region
UKM82
Postal Code
G4 0BA
Country Name
United Kingdom

Contact

Telephone
+44 1413313578

Roles

buyer
centralPurchasingBody

Details

Classifications

Entry 1
Scheme
TED_CA_TYPE
Id
BODY_PUBLIC
Description
Body governed by public law
Entry 2
Scheme
COFOG
Id
09
Description
Education
Organisation 2
Name
Penna plc
Id
GB-FTS-71086

Identifier

Legal Name
Penna plc

Address

Street Address
Millenium Bridge House, 2 Lambeth Hill
Locality
London
Region
UKI
Postal Code
EC4V 4BG
Country Name
United Kingdom

Contact

Telephone
+44 02073327777

Roles

supplier

Details

Scale
large
Organisation 3
Name
Glasgow Sheriff Court
Id
GB-FTS-173416

Identifier

Legal Name
Glasgow Sheriff Court

Address

Street Address
PO BOX 23, 1 Carlton Place,
Locality
Glasgow
Postal Code
G5 9DA
Country Name
United Kingdom

Roles

reviewBody

Award information

Award 1
Id
088561-2026-GCU-MKT-2026-01-1
Status
active

Related lots

1

Suppliers

Supplier 1
Id
GB-FTS-71086
Name
Penna plc

Contracts and changes

Entry 1
Id
088561-2026-GCU-MKT-2026-01-1
Award ID
088561-2026-GCU-MKT-2026-01-1
Status
active
Date Signed
3 Jun 2026, 00:00

Value

Amount
1,370,331.08
Currency
GBP

Recorded locations

  • Buyer location · Glasgow · UKM82 · G4 0BA · United Kingdom
  • Delivery location · UKM82

Notice and amendment history

2 published notice versions reviewed by ProcuraAxis.

2 VERSIONS
  1. 009634-2026tender ·
  2. 088561-2026award, contract ·