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PROCUREMENT OPPORTUNITY

Strategic PR partner services requirement for AHDB

Agriculture and Horticulture Development Board · award, contract

Tender information last checkedLast checked 5 Oct 2026, 02:56.

Opportunity overview

This was a mini competition against framework RM6124 Communications Marketplace. All suppliers shortlisted against the below specialisms were given opportunity to apply: Brand Communications, Business-to-business (B2B) Communications, Consumer PR, Corporate PR, Corporate Social Responsibility (CSR), Environmental, Social and Corporate Governance (ESG), Influencer Strategy, Partnering and Execution, Management of Key Opinion Leaders / Opinion-Formers, PR Content Development and Management, PR Crisis Planning and Communications, PR Event Organisation and Management, PR Media Management, PR Reputation Management, PR Strategy, Press Release Writing and Distribution, Sustainability Comms 8 submissions were received

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Fight or Flight

Match pending…
Published award value
Value not stated
Awarded
Not supplied
Contract signed
28 Jan 2026
Award ID
007364-2026-1
Status
active
Location
London, UK, W1F 8GQ, United Kingdom

Classification

  • CPV79416000 — Public relations services

Lots

  • Objective Our aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent. Strategy Our strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let's Eat Balanced campaign and carves out a bolder, more visible voice for British food and the British farming community.Value not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
2025-760
Status
complete
Main Procurement Category
services
Procurement Method
limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Why this procedure was chosen
This was published but only to the shortlisted suppliers exported from the DPS framework RM6124 Communications Marketplace, based against specialisms shown below: Brand Communications, Business-to-business (B2B) Communications, Consumer PR, Corporate PR, Corporate Social Responsibility (CSR), Environmental, Social and Corporate Governance (ESG), Influencer Strategy, Partnering and Execution, Management of Key Opinion Leaders / Opinion-Formers, PR Content Development and Management, PR Crisis Planning and Communications, PR Event Organisation and Management, PR Media Management, PR Reputation Management, PR Strategy, Press Release Writing and Distribution, Sustainability Comms

Legal basis

Id
32014L0024
Scheme
CELEX

Classification

Scheme
CPV
Id
79416000
Description
Public relations services

Covered By

GPA

Procedure reasons

Entry 1
Scheme
TED_PT_AWARD_CONTRACT_WITHOUT_CALL
Id
D_OUTSIDE_SCOPE
Description
The procurement falls outside the scope of application of the directive

Lots and requirements

Entry 1
Id
1
Description
Objective Our aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent. Strategy Our strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let's Eat Balanced campaign and carves out a bolder, more visible voice for British food and the British farming community.
Has Options
No
Status
cancelled

Award criteria

Criteria

Criterion 1
Name
Quality
Type
quality
Description
80
Criterion 2
Type
price
Description
20

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UK

Buyer, suppliers and contacts

Organisation 1
Name
Agriculture and Horticulture Development Board
Id
GB-COH-16480621

Identifier

Legal Name
Agriculture and Horticulture Development Board
Id
16480621
Scheme
GB-COH

Address

Street Address
Middlemarch Business Park, Siskin Parkway East
Locality
Coventry
Region
UKG13
Postal Code
CV34PE
Country Name
United Kingdom

Contact

Name
Sarah Waters

Roles

buyer

Details

Classifications

Entry 1
Scheme
TED_CA_TYPE
Id
BODY_PUBLIC
Description
Body governed by public law
Entry 2
Scheme
COFOG
Description
Agriculture
Organisation 2
Name
Fight or Flight
Id
GB-FTS-172801

Identifier

Legal Name
Fight or Flight
No Identifier Rationale
notOnAnyRegister

Address

Street Address
Soho 9 Noel Street
Locality
London
Region
UK
Postal Code
W1F 8GQ
Country Name
United Kingdom

Roles

supplier

Details

Scale
sme
Organisation 3
Name
AHDB
Id
GB-FTS-108423

Identifier

Legal Name
AHDB

Address

Street Address
Middlemarch Business Park, Siskin Parkway East
Locality
Coventry
Postal Code
CV3 4PE
Country Name
United Kingdom

Contact

Roles

reviewBody

Award information

Award 1
Id
007364-2026-1
Title
Strategic PR partner services requirement for AHDB
Status
active

Related lots

1

Suppliers

Supplier 1
Id
GB-FTS-172801
Name
Fight or Flight

Contracts and changes

Entry 1
Id
007364-2026-1
Award ID
007364-2026-1
Title
Strategic PR partner services requirement for AHDB
Status
active
Date Signed
28 Jan 2026, 00:00

Recorded locations

  • Buyer location · Coventry · UKG13 · CV34PE · United Kingdom
  • Delivery location · UK

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 007364-2026award, contract ·