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PROCUREMENT OPPORTUNITY

Bespoke Citizen Segmentation Tool and Visualisation

West Midlands Combined Authority · award, contract

Tender information last checkedLast checked 5 Oct 2026, 03:28.

Opportunity overview

Provision of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better services, influence behaviour change, and improve communications across its strategic priorities

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Experian Limited

Matched by number
Contract value
£176k
Awarded
Not supplied
Contract signed
21 Jan 2026
Award ID
006613-2026-1
Status
active
Identifier
GB-COH 653331
Location
Nottingham, UKF, United Kingdom

Classification

  • CPV72322000 — Data management services

Lots

  • Procurement of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better services, influence behaviour change, and improve communications across its strategic prioritiesValue not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
PRT-TFWM-SMG-2025-0003
Status
complete
Main Procurement Category
services
Procurement Method
limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Why this procedure was chosen
Awarded to Experian Limited on the basis that WMCA wish to buy a service that is additional (partly repeat) provisions of an existing supplier via a compliant route. The CCS Contract Award Service was used to reduce an extensive list of suppliers to a shortlist of four (4) based on the requirement (ref. 69968), with Experian Ltd identified as the only supplier offering a provision that fully met the specification.

Legal basis

Id
32014L0024
Scheme
CELEX

Classification

Scheme
CPV
Id
72322000
Description
Data management services

Procedure reasons

Entry 1
Scheme
TED_PT_AWARD_CONTRACT_WITHOUT_CALL
Id
D_OUTSIDE_SCOPE
Description
The procurement falls outside the scope of application of the directive

Lots and requirements

Entry 1
Id
1
Description
Procurement of a segmentation tool to provide actionable citizen insights, enabling WMCA to design better services, influence behaviour change, and improve communications across its strategic priorities
Has Options
No
Status
cancelled

Award criteria

Criteria

Criterion 1
Type
price

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKG

Buyer, suppliers and contacts

Organisation 1
Name
West Midlands Combined Authority
Id
GB-COH-11658734

Identifier

Legal Name
West Midlands Combined Authority
Id
11658734
Scheme
GB-COH

Address

Street Address
16 Summer Lane
Locality
Birmingham
Region
UKG31
Postal Code
B193SD
Country Name
United Kingdom

Contact

Name
Chanel Herbert

Roles

buyer

Details

Classifications

Entry 1
Scheme
TED_CA_TYPE
Id
REGIONAL_AUTHORITY
Description
Regional or local authority
Entry 2
Scheme
COFOG
Description
Data Segmentation and Visualisation
Organisation 2
Name
Experian Limited
Id
GB-COH-653331

Identifier

Legal Name
Experian Limited
Id
653331
Scheme
GB-COH

Address

Locality
Nottingham
Region
UKF
Country Name
United Kingdom

Roles

supplier

Details

Scale
large
Organisation 3
Name
The High Court of England and Wales
Id
GB-FTS-66

Identifier

Legal Name
The High Court of England and Wales

Address

Locality
London
Country Name
United Kingdom

Roles

reviewBody

Award information

Award 1
Id
006613-2026-1
Status
active

Related lots

1

Suppliers

Supplier 1
Id
GB-COH-653331
Name
Experian Limited

Contracts and changes

Entry 1
Id
006613-2026-1
Award ID
006613-2026-1
Status
active
Date Signed
21 Jan 2026, 00:00

Value

Amount
175,980
Currency
GBP

Recorded locations

  • Buyer location · Birmingham · UKG31 · B193SD · United Kingdom
  • Delivery location · UKG

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 006613-2026award, contract ·