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PROCUREMENT OPPORTUNITY

Student Recruitment Marketing Agency Framework

University of Exeter · Preliminary market engagement notice on Find a Tender

Tender information last checkedLast checked 5 Oct 2026, 03:47.

Opportunity overview

The University is looking to establish a multi‑supplier Framework Agreement for marketing, media planning and buying, and campaign delivery services. The Framework will support brand and reputation activity, student recruitment (UG, PGT and where relevant B2B), international marketing, and the growth of online programmes. We are seeking a group of experienced suppliers who can provide strategic insight, high‑quality campaign delivery, and access to specialist expertise across key domestic and international markets. Framework partners must demonstrate proven higher education experience, the ability to work collaboratively across complex stakeholder groups, and a commitment to transparent pricing, innovation, regulatory compliance and value for money. The Framework will be used for a range of activity including integrated campaign planning, media buying, optimisation, analytics and reporting. Suppliers will be appointed to provide flexible capacity and diverse capability, with call‑offs awarded via direct award or mini‑competition depending on project requirements.

Classification

  • CPV79340000 — Advertising and marketing services
  • CPV79342000 — Marketing services
  • CPV79342100 — Direct marketing services

Lots

  • Lot LOT-0000Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
UOE/2026/101/JT
Main Procurement Category
services
Above Threshold
Yes
Status
planning

Legal basis

Id
2023/54
Scheme
UKPGA

Techniques

Has Framework Agreement
Yes

Communication

Future Notice Date
30 Mar 2026, 23:59

Lots and requirements

Entry 1
Id
LOT-0000
Has Renewal
Yes
Status
planning

Suitability

Sme
Yes

Contract period

Starts
1 May 2026, 01:00
Ends
1 May 2028, 23:59
Max Extent Date
1 May 2030, 23:59

Items and delivery

Item 1
Id
LOT-0000
Related Lot
LOT-0000

Additional Classifications

Entry 1
Scheme
CPV
Id
79340000
Description
Advertising and marketing services
Entry 2
Scheme
CPV
Id
79342000
Description
Marketing services
Entry 3
Scheme
CPV
Id
79342100
Description
Direct marketing services

Delivery locations

Entry 1
Region
UKK4
Country
GB
Country Name
United Kingdom

Planning and budget

Milestones

Entry 1
Id
engagement
Type
engagement
Due
6 Feb 2026, 23:59
Status
scheduled

Documents

Entry 1
Id
006280-2026
Document Type
marketEngagementNotice
Notice Type
UK2
Description
Preliminary market engagement notice on Find a Tender
Published
23 Jan 2026, 15:00
Format
text/html

Buyer, suppliers and contacts

Organisation 1
Name
University of Exeter
Id
GB-PPON-PZYG-2396-XCRZ

Identifier

Scheme
GB-PPON
Id
PZYG-2396-XCRZ

Address

Street Address
Northcote House
Locality
Exeter
Postal Code
EX4 4QH
Country
GB
Country Name
United Kingdom
Region
UKK43

Contact

Name
Jo Tudor
Telephone
+44 1392723333

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthoritySubCentralGovernment
Description
Public authority - sub-central government

Recorded locations

  • Buyer location · Exeter · UKK43 · EX4 4QH · United Kingdom
  • Delivery location · UKK4 · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 006280-2026Preliminary market engagement notice on Find a Tender ·