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PROCUREMENT OPPORTUNITY

Festive Activation at Pier Head and St George's Plateau

Liverpool City Council · Tender notice on Find a Tender

Tender information last checkedLast checked 3 Oct 2026, 17:22.

Opportunity overview

Liverpool City Council (LCC) is seeking an Operator to deliver high-quality, destination enhancing, festive activation. under a 'License to Occupy' at two iconic locations, to create a distinctive and memorable festive experience that attracts visitors, supports the local economy, and reinforces Liverpool's status as one of the UK's leading festive destinations. The tender seeks an Operator (or Operators x 2) relating to the design, provision, installation, and operation of a festive attraction(s), seasonal market stalls and food and beverage outlets, delivered at St George's Plateau and the Pier Head from the 2026/27 season onward. LCC seeks to procure an experienced Operator to take full responsibility for the end-to-end design, build, management, and delivery of all activity within each allocated site(s), including but not limited to: - • Full end-to-end operations, incl. Site design, layout, infrastructure, site build, site management, and site de-rig • Completion of Event Management Plans, representation at JAG and SAG • Management and curation of all traders • Provision and oversight of all attractions and activations • Food and beverage strategy, planning, and delivery • Coordination and arranging utilities requirements • Back-of-house coordination • Comprehensive health & safety, crowd management, and security plans • Front-of-house delivery visitor experience • Accessibility planning and inclusive visitor experience • Sustainable and environmentally responsible practices Liverpool City Council role and responsibility will be: • To issue a Land Use Agreement to the appointed Operator on a commercial basis (the Council will enter the agreement as the landowner) • To set the standards, parameters and define the desired outcomes • To monitor operator performance and ensure compliance with all regulatory and contractual requirements Bidders are encouraged to submit proposals with a mix of high‑quality, free and paid for festive activations that enhance Liverpool's seasonal offer and create memorable experiences for residents and visitors, while remaining complimentary and sensitive to the unique character and heritage of both Pier Head and St George's Plateau. There should be a festive centrepiece at the heart of the offer which will attract footfall and create dwell time. Activations should contribute positively to the overall festive atmosphere, elevate the city's Christmas programme, and integrate seamlessly within these culturally and historically significant spaces.

Classification

  • CPV55000000 — Hotel, restaurant and retail trade services

Lots

  • Pier Head£120k
  • St George's Plateau£120k

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
DN804041
Status
active
Procurement Method
open
Procurement Method Details
Open procedure
Main Procurement Category
services
Above Threshold
Yes

Legal basis

Id
2023/54
Scheme
UKPGA

Special regime

concession

Covered By

GPA

Submission terms

Electronic Submission Policy
allowed

Languages

en

Tender Period

Ends
14 Apr 2026, 12:00

Enquiry period

Ends
7 Apr 2026, 12:00

Expected award period

Ends
25 May 2026, 23:59

Lots and requirements

Entry 1
Id
1
Title
Pier Head
Description
An internationally recognised waterfront space, acting as a major anchor within the visitor economy by welcoming millions of visitors each year to experience the city's heritage, public events, and world‑class views across the Mersey.
Status
active
Has Renewal
Yes

Value

Including VAT
144,000
Amount
120,000
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Quality
Description
Quality 60%

Numbers

Entry 1
Number
60
Weight
percentageExact
Criterion 2
Type
cost
Name
Cost
Description
Cost 30%

Numbers

Entry 1
Number
30
Weight
percentageExact
Criterion 3
Type
quality
Name
Social Value
Description
Social Value 10%

Numbers

Entry 1
Number
10
Weight
percentageExact

Suitability

Sme
Yes

Contract period

Starts
25 May 2026, 00:00
Ends
25 May 2026, 23:59
Max Extent Date
24 May 2031, 23:59

Renewal

Description
The option of 3 year extensions anticipated to be in annual increments
Entry 2
Id
2
Title
St George's Plateau
Description
St George's Plateau is one of Liverpool's most prominent civic spaces, positioned at the heart of the city's cultural quarter. It is a key gathering point for major public events and celebrations, due to its iconic backdrop of St George's Hall and its strong connectivity across the city centre and directly outside Lime Street national rail station.
Status
active
Has Renewal
Yes

Value

Including VAT
144,000
Amount
120,000
Currency
GBP

Award criteria

Criteria

Criterion 1
Type
quality
Name
Quality
Description
Quality 60%

Numbers

Entry 1
Number
60
Weight
percentageExact
Criterion 2
Type
cost
Name
Cost
Description
Cost 30%

Numbers

Entry 1
Number
30
Weight
percentageExact
Criterion 3
Type
quality
Name
Social Value
Description
Social Value 10%

Numbers

Entry 1
Number
10
Weight
percentageExact

Suitability

Sme
Yes

Contract period

Starts
25 May 2026, 00:00
Ends
25 May 2026, 23:59
Max Extent Date
24 May 2031, 23:59

Renewal

Description
The option of 3 year extensions anticipated to be in annual increments

Items and delivery

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
55000000
Description
Hotel, restaurant and retail trade services

Delivery locations

Entry 1
Region
UKD72
Country
GB
Country Name
United Kingdom
Item 2
Id
2
Related Lot
2

Additional Classifications

Entry 1
Scheme
CPV
Id
55000000
Description
Hotel, restaurant and retail trade services

Delivery locations

Entry 1
Region
UKD72
Country
GB
Country Name
United Kingdom

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published
Entry 2
Id
024833-2026
Document Type
tenderNotice
Notice Type
UK4
Description
Tender notice on Find a Tender
Published
18 Mar 2026, 16:51
Format
text/html

Buyer, suppliers and contacts

Organisation 1
Name
Liverpool City Council
Id
GB-PPON-PRVY-7813-WLPG

Identifier

Scheme
GB-PPON
Id
PRVY-7813-WLPG

Address

Street Address
Cunard Building
Locality
Liverpool
Postal Code
L3 1DS
Country
GB
Country Name
United Kingdom
Region
UKD72

Contact

Name
Rachel Glynn

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthoritySubCentralGovernment
Description
Public authority - sub-central government

Recorded locations

  • Buyer location · Liverpool · UKD72 · L3 1DS · United Kingdom
  • Delivery location · UKD72 · United Kingdom

Notice and amendment history

2 published notice versions reviewed by ProcuraAxis.

2 VERSIONS
  1. 005449-2026Preliminary market engagement notice on Find a Tender ·
  2. 024833-2026Tender notice on Find a Tender ·