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PROCUREMENT OPPORTUNITY

AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.

Agriculture and Horticulture Development Board · Contract award notice on Find a Tender

Tender information last checkedLast checked 5 Oct 2026, 04:51.

Opportunity overview

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include: Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

ASDA STORES LIMITED

Matched by number
Published award value
£78.7k
Awarded
21 Jan 2026
Award ID
1
Status
active
Identifier
GB-COH 00464777
Location
Leeds, UKE42, LS11 5AD, United Kingdom

Tesco

Matched by number
Published award value
£78.7k
Awarded
21 Jan 2026
Award ID
2
Status
active
Identifier
GB-COH 00445790
Location
Welwyn Garden City, UKH23, AL7 1GA, United Kingdom

Morrisons Groceries

Match pending…
Published award value
£78.7k
Awarded
21 Jan 2026
Award ID
3
Status
active
Identifier
GB-COH 09223090
Location
Bradford, UKE41, BD3 7DL, United Kingdom

Sainsburys Supermarkets

Match pending…
Published award value
£78.7k
Awarded
21 Jan 2026
Award ID
4
Status
active
Identifier
GB-COH 03261722
Location
London, UKI43, EC1M 6HA, United Kingdom

Waitrose Limited

Match pending…
Published award value
£78.7k
Awarded
21 Jan 2026
Award ID
5
Status
active
Identifier
GB-COH 00099405
Location
London, UKI32, SW1V 2QQ, United Kingdom

CO-OP WHOLESALE LIMITED

Match pending…
Published award value
£78.7k
Awarded
21 Jan 2026
Award ID
6
Status
active
Identifier
GB-COH 04801081
Location
London, UKI71, N20 0YZ, United Kingdom

ALDI Supermarket

Match pending…
Published award value
£78.7k
Awarded
21 Jan 2026
Award ID
7
Status
active
Identifier
GB-COH 02333320
Location
Warwickshire, UKG13, CV9 2SQ, United Kingdom

Lidl

Match pending…
Published award value
£78.7k
Awarded
21 Jan 2026
Award ID
8
Status
active
Identifier
GB-COH 02816429
Location
Surbiton, UKI63, KT5 9NU, United Kingdom

Marks and Spencer

Match pending…
Published award value
£78.7k
Awarded
21 Jan 2026
Award ID
9
Status
active
Identifier
GB-COH 00214436
Location
London, UKI32, W2 1NW, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
STA10266
Status
complete
Procurement Method
direct
Procurement Method Details
Direct award

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
complete

Buyer, suppliers and contacts

Organisation 1
Name
Agriculture and Horticulture Development Board
Id
GB-PPON-PBHX-8363-MBBV

Identifier

Scheme
GB-PPON
Id
PBHX-8363-MBBV

Address

Street Address
Middlemarch Business Park, Siskin Parkway East
Locality
Coventry
Postal Code
CV3 4PE
Country
GB
Country Name
United Kingdom
Region
UKG13

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthorityCentralGovernment
Description
Public authority - central government
Organisation 2
Name
ASDA STORES LIMITED
Id
GB-COH-00464777

Identifier

Scheme
GB-COH
Id
00464777

Address

Street Address
Asda House, South Bank, Great Wilson Street
Locality
Leeds
Postal Code
LS11 5AD
Country
GB
Country Name
United Kingdom
Region
UKE42

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 3
Name
Tesco
Id
GB-COH-00445790

Identifier

Scheme
GB-COH
Id
00445790

Address

Street Address
Tesco House, Shire Park, Kestrel Way
Locality
Welwyn Garden City
Postal Code
AL7 1GA
Country
GB
Country Name
United Kingdom
Region
UKH23

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 4
Name
Morrisons Groceries
Id
GB-COH-09223090

Identifier

Scheme
GB-COH
Id
09223090

Address

Street Address
Hilmore House, Gain Lane
Locality
Bradford
Postal Code
BD3 7DL
Country
GB
Country Name
United Kingdom
Region
UKE41

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 5
Name
Sainsburys Supermarkets
Id
GB-COH-03261722

Identifier

Scheme
GB-COH
Id
03261722

Address

Street Address
33 Charterhouse Street
Locality
London
Postal Code
EC1M 6HA
Country
GB
Country Name
United Kingdom
Region
UKI43

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 6
Name
Waitrose Limited
Id
GB-COH-00099405

Identifier

Scheme
GB-COH
Id
00099405

Address

Street Address
1 Drummond Gate, Pimlico
Locality
London
Postal Code
SW1V 2QQ
Country
GB
Country Name
United Kingdom
Region
UKI32

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 7
Name
CO-OP WHOLESALE LIMITED
Id
GB-COH-04801081

Identifier

Scheme
GB-COH
Id
04801081

Address

Street Address
2 Mountview Court, 310 Friern Barnet Lane Whetstone
Locality
London
Postal Code
N20 0YZ
Country
GB
Country Name
United Kingdom
Region
UKI71

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 8
Name
ALDI Supermarket
Id
GB-COH-02333320

Identifier

Scheme
GB-COH
Id
02333320

Address

Street Address
Holly Lane, Atherstone, Warwickshire, CV9 2SQ
Locality
Warwickshire
Postal Code
CV9 2SQ
Country
GB
Country Name
United Kingdom
Region
UKG13

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 9
Name
Lidl
Id
GB-COH-02816429

Identifier

Scheme
GB-COH
Id
02816429

Address

Street Address
Lidl House, 14 Kingston Road
Locality
Surbiton
Postal Code
KT5 9NU
Country
GB
Country Name
United Kingdom
Region
UKI63

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 10
Name
Marks and Spencer
Id
GB-COH-00214436

Identifier

Scheme
GB-COH
Id
00214436

Address

Street Address
Waterside House, 35 North Wharf Road
Locality
London
Postal Code
W2 1NW
Country
GB
Country Name
United Kingdom
Region
UKI32

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Title
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Status
active
Date
21 Jan 2026, 00:00
Main Procurement Category
services
Above Threshold
Yes

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79342100
Description
Direct marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Value

Including VAT
94,444
Amount
78,703
Currency
GBP

Suppliers

Supplier 1
Id
GB-COH-00464777
Name
ASDA STORES LIMITED

Contract period

Starts
1 Apr 2026, 00:00
Ends
31 Mar 2027, 23:59

Related lots

1

Documents

Entry 1
Id
005180-2026
Document Type
awardNotice
Notice Type
UK6
Description
Contract award notice on Find a Tender
Published
21 Jan 2026, 11:13
Format
text/html

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Due
2 Feb 2026, 23:59
Status
scheduled
Award 2
Id
2
Title
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Status
active
Date
21 Jan 2026, 00:00
Main Procurement Category
services
Above Threshold
Yes

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79342100
Description
Direct marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Value

Including VAT
94,444
Amount
78,703
Currency
GBP

Suppliers

Supplier 1
Id
GB-COH-00445790
Name
Tesco

Contract period

Starts
1 Apr 2026, 00:00
Ends
31 Mar 2027, 23:59

Related lots

1

Documents

Entry 1
Id
005180-2026
Document Type
awardNotice
Notice Type
UK6
Description
Contract award notice on Find a Tender
Published
21 Jan 2026, 11:13
Format
text/html

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Due
2 Feb 2026, 23:59
Status
scheduled
Award 3
Id
3
Title
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Status
active
Date
21 Jan 2026, 00:00
Main Procurement Category
services
Above Threshold
Yes

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79342100
Description
Direct marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Value

Including VAT
94,444
Amount
78,703
Currency
GBP

Suppliers

Supplier 1
Id
GB-COH-09223090
Name
Morrisons Groceries

Contract period

Starts
1 Apr 2026, 00:00
Ends
31 Mar 2027, 23:59

Related lots

1

Documents

Entry 1
Id
005180-2026
Document Type
awardNotice
Notice Type
UK6
Description
Contract award notice on Find a Tender
Published
21 Jan 2026, 11:13
Format
text/html

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Due
2 Feb 2026, 23:59
Status
scheduled
Award 4
Id
4
Title
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Status
active
Date
21 Jan 2026, 00:00
Main Procurement Category
services
Above Threshold
Yes

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79342100
Description
Direct marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Value

Including VAT
94,444
Amount
78,703
Currency
GBP

Suppliers

Supplier 1
Id
GB-COH-03261722
Name
Sainsburys Supermarkets

Contract period

Starts
1 Apr 2026, 00:00
Ends
31 Mar 2027, 23:59

Related lots

1

Documents

Entry 1
Id
005180-2026
Document Type
awardNotice
Notice Type
UK6
Description
Contract award notice on Find a Tender
Published
21 Jan 2026, 11:13
Format
text/html

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Due
2 Feb 2026, 23:59
Status
scheduled
Award 5
Id
5
Title
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.
Status
active
Date
21 Jan 2026, 00:00
Main Procurement Category
services
Above Threshold
Yes

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79342100
Description
Direct marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Value

Including VAT
94,444
Amount
78,703
Currency
GBP

Suppliers

Supplier 1
Id
GB-COH-00099405
Name
Waitrose Limited

Contract period

Starts
1 Apr 2026, 00:00
Ends
31 Mar 2027, 23:59

Related lots

1

Documents

Entry 1
Id
005180-2026
Document Type
awardNotice
Notice Type
UK6
Description
Contract award notice on Find a Tender
Published
21 Jan 2026, 11:13
Format
text/html

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Due
2 Feb 2026, 23:59
Status
scheduled
Award 6
Id
6
Title
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Status
active
Date
21 Jan 2026, 00:00
Main Procurement Category
services
Above Threshold
Yes

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79342100
Description
Direct marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Value

Including VAT
94,444
Amount
78,703
Currency
GBP

Suppliers

Supplier 1
Id
GB-COH-04801081
Name
CO-OP WHOLESALE LIMITED

Contract period

Starts
1 Apr 2026, 00:00
Ends
31 Mar 2027, 23:59

Related lots

1

Documents

Entry 1
Id
005180-2026
Document Type
awardNotice
Notice Type
UK6
Description
Contract award notice on Find a Tender
Published
21 Jan 2026, 11:13
Format
text/html

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Due
2 Feb 2026, 23:59
Status
scheduled
Award 7
Id
7
Title
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Status
active
Date
21 Jan 2026, 00:00
Main Procurement Category
services
Above Threshold
Yes

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79342100
Description
Direct marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Value

Including VAT
94,444
Amount
78,703
Currency
GBP

Suppliers

Supplier 1
Id
GB-COH-02333320
Name
ALDI Supermarket

Contract period

Starts
1 Apr 2026, 00:00
Ends
31 Mar 2027, 23:59

Related lots

1

Documents

Entry 1
Id
005180-2026
Document Type
awardNotice
Notice Type
UK6
Description
Contract award notice on Find a Tender
Published
21 Jan 2026, 11:13
Format
text/html

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Due
2 Feb 2026, 23:59
Status
scheduled
Award 8
Id
8
Title
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Status
active
Date
21 Jan 2026, 00:00
Main Procurement Category
services
Above Threshold
Yes

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79342100
Description
Direct marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Value

Including VAT
94,444
Amount
78,703
Currency
GBP

Suppliers

Supplier 1
Id
GB-COH-02816429
Name
Lidl

Contract period

Starts
1 Apr 2026, 00:00
Ends
31 Mar 2027, 23:59

Related lots

1

Documents

Entry 1
Id
005180-2026
Document Type
awardNotice
Notice Type
UK6
Description
Contract award notice on Find a Tender
Published
21 Jan 2026, 11:13
Format
text/html

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Due
2 Feb 2026, 23:59
Status
scheduled
Award 9
Id
9
Title
AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase
Status
active
Date
21 Jan 2026, 00:00
Main Procurement Category
services
Above Threshold
Yes

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79342100
Description
Direct marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Value

Including VAT
94,444
Amount
78,703
Currency
GBP

Suppliers

Supplier 1
Id
GB-COH-00214436
Name
Marks and Spencer

Contract period

Starts
1 Apr 2026, 00:00
Ends
31 Mar 2027, 23:59

Related lots

1

Documents

Entry 1
Id
005180-2026
Document Type
awardNotice
Notice Type
UK6
Description
Contract award notice on Find a Tender
Published
21 Jan 2026, 11:13
Format
text/html

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Due
2 Feb 2026, 23:59
Status
scheduled

Recorded locations

  • Buyer location · Coventry · UKG13 · CV3 4PE · United Kingdom

Notice and amendment history

2 published notice versions reviewed by ProcuraAxis.

2 VERSIONS
  1. 004680-2026Transparency notice on Find a Tender ·
  2. 005180-2026Contract award notice on Find a Tender ·