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PROCUREMENT OPPORTUNITY

On Train Advertising

THE CHILTERN RAILWAY COMPANY LIMITED · Transparency notice on Find a Tender

Tender information last checkedLast checked 5 Oct 2026, 05:23.

Opportunity overview

This contract is a concession agreement for the management and promotion of on-train advertising. The appointed supplier will have exclusive rights to manage, market, and exploit advertising spaces, screens, and frames within trains and associated infrastructure. The scope includes soliciting advertisers, entering direct agreements, installing and maintaining advertising assets in compliance with rail safety regulations and ASA advertising standards, and ensuring operational efficiency with minimal disruption to train services. The supplier is responsible for maximizing advertising revenue, maintaining safety and quality standards, and enhancing passenger experience through appropriate and visually appealing content. Regular performance reviews and compliance monitoring will form part of the contract management process.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

KBH ON-TRAIN MEDIA LTD

Matched by number
Published award value
£1.3m
Awarded
Not supplied
Award ID
1
Status
pending
Identifier
GB-COH 03532474
Location
London, UKI44, SE1 1HJ, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-06090d
Status
complete
Procurement Method
direct
Procurement Method Details
Direct award
Why this procedure was chosen
The contract is being awarded to KBH by direct award due to exclusive intellectual property rights. KBH holds the exclusive rights to provide on‑train carriage advertising and, as a result, no reasonable alternative supplier is able to provide the required services. The conditions for direct award on the basis of intellectual property rights are therefore met.

Legal basis

Id
2023/54
Scheme
UKPGA

Special regime

concession
utilities

Procedure reasons

Entry 1
Id
singleSuppliersIntellectualPropertyExclusiveRights

Lots and requirements

Entry 1
Id
1
Status
complete

Suitability

Sme
Yes

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
THE CHILTERN RAILWAY COMPANY LIMITED
Id
GB-COH-03007939

Identifier

Scheme
GB-COH
Id
03007939

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PNPV-7838-DRMN

Address

Street Address
1 Admiral Way
Locality
Sunderland
Postal Code
SR3 3XP
Country
GB
Country Name
United Kingdom
Region
UKC23

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Organisation 2
Name
KBH ON-TRAIN MEDIA LTD
Id
GB-COH-03532474

Identifier

Scheme
GB-COH
Id
03532474

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PYDC-3676-BHLD

Address

Street Address
The Nest, 1st Floor, 18-22 Disney Place
Locality
London
Postal Code
SE1 1HJ
Country
GB
Country Name
United Kingdom
Region
UKI44

Contact

Roles

supplier

Details

Scale
sme
Vcse
No

Award information

Award 1
Id
1
Status
pending
Main Procurement Category
services
Above Threshold
Yes
Has Renewal
Yes

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79340000
Description
Advertising and marketing services

Delivery locations

Entry 1
Region
UKC
Country
GB
Country Name
United Kingdom
Entry 2
Region
UKD
Country
GB
Country Name
United Kingdom
Entry 3
Region
UKE
Country
GB
Country Name
United Kingdom
Entry 4
Region
UKF
Country
GB
Country Name
United Kingdom
Entry 5
Region
UKG
Country
GB
Country Name
United Kingdom
Entry 6
Region
UKH
Country
GB
Country Name
United Kingdom
Entry 7
Region
UKI
Country
GB
Country Name
United Kingdom
Entry 8
Region
UKJ
Country
GB
Country Name
United Kingdom
Entry 9
Region
UKK
Country
GB
Country Name
United Kingdom

Value

Including VAT
1,619,538
Amount
1,349,615
Currency
GBP

Suppliers

Supplier 1
Id
GB-COH-03532474
Name
KBH ON-TRAIN MEDIA LTD

Contract period

Starts
1 May 2026, 00:00
Ends
30 Apr 2029, 23:59
Max Extent Date
30 Apr 2031, 23:59

Renewal

Description
3 year contract with an option to extend for 1+1

Related lots

1

Documents

Entry 1
Id
004464-2026
Document Type
awardNotice
Notice Type
UK5
Description
Transparency notice on Find a Tender
Published
19 Jan 2026, 15:56
Format
text/html

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Due
30 Apr 2026, 23:59
Status
scheduled

Recorded locations

  • Buyer location · Sunderland · UKC23 · SR3 3XP · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 004464-2026Transparency notice on Find a Tender ·