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PROCUREMENT OPPORTUNITY

Provision of industry TV audience viewing data

Ofcom · Contract details notice on Find a Tender

Tender information last checkedLast checked 5 Oct 2026, 01:41.

Opportunity overview

Provision of industry TV audience viewing data with permission for Ofcom to publish this for any regulatory purpose. Ofcom requires this data in order to provide evidence in its regulatory duties in relation to PSB, aspects of Comms Act responsibilities and the recent Media Act legislation.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Broadcasters Audience Research Board (BARB)

Match pending…
Contract value
£1m
Awarded
Not supplied
Contract signed
30 Jan 2026
Including VAT
£1.2m
Award ID
2
Status
active
Identifier
GB-PPON PMTZ-3499-ZWHM
Location
London, UKI32, WC2N 4BE, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
C20252627
Status
complete
Procurement Method
direct
Procurement Method Details
Direct award
Why this procedure was chosen
BARB is the TV industry body responsible for producing TV audience data mainly for measuring advertising and producing a trading currency for the broadcasters. Measurement of programme/channel viewing is an associated benefit of the currency. BARB is formed and run as a non-profit by the main broadcasters and the Institute of Practitioners in Advertising (IPA). Ofcom requires the data in order to provide evidence in its regulatory duties in relation to PSB, aspects of Comms Act responsibilities and the recent Media Act legislation. There are no other suppliers of this data

Legal basis

Id
2023/54
Scheme
UKPGA

Procedure reasons

Entry 1
Id
singleSuppliersIntellectualPropertyExclusiveRights

Lots and requirements

Entry 1
Id
1
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
Ofcom
Id
GB-PPON-PQQZ-1663-NWMN

Identifier

Scheme
GB-PPON
Id
PQQZ-1663-NWMN

Address

Street Address
Riverside House, 2a Southwark Bridge Road
Locality
London
Postal Code
SE1 9HA
Country
GB
Country Name
United Kingdom
Region
UKI44

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthoritySubCentralGovernment
Description
Public authority - sub-central government
Organisation 2
Name
Broadcasters Audience Research Board (BARB)
Id
GB-PPON-PMTZ-3499-ZWHM

Identifier

Scheme
GB-PPON
Id
PMTZ-3499-ZWHM

Address

Street Address
114 St Martin Lane
Locality
London
Postal Code
WC2N 4BE
Country
GB
Country Name
United Kingdom
Region
UKI32

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
2
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
73110000
Description
Research services

Suppliers

Supplier 1
Id
GB-PPON-PMTZ-3499-ZWHM
Name
Broadcasters Audience Research Board (BARB)

Related lots

1

Contracts and changes

Entry 1
Id
2
Award ID
2
Status
active
Above Threshold
Yes
Date Signed
30 Jan 2026, 00:00
No Agreed Metrics Rationale
KPIs are not mandated for reporting on contracts below £5,000,000 (inc VAT).

Period

Starts
2 Feb 2026, 00:00
Ends
31 Dec 2026, 23:59

Value

Including VAT
1,205,334
Amount
1,004,445
Currency
GBP

Documents

Entry 1
Id
008744-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
2 Feb 2026, 09:16
Format
text/html

Recorded locations

  • Buyer location · London · UKI44 · SE1 9HA · United Kingdom

Notice and amendment history

3 published notice versions reviewed by ProcuraAxis.

3 VERSIONS
  1. 003933-2026Transparency notice on Find a Tender ·
  2. 003968-2026Contract award notice on Find a Tender ·
  3. 008744-2026Contract details notice on Find a Tender ·