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PROCUREMENT OPPORTUNITY

BTA2176 - Search engine optimization Marketing for VB and VW Web

VisitBritain/VisitEngland · award, contract

Tender information last checkedLast checked 5 Oct 2026, 06:13.

Opportunity overview

Search engine optimisation (SEO) for the VisitBritain and VisitEngland websites, with the objectives of increasing VisitBritain/VisitEngland’s visibility and organic and paid traffic across search engines. The main remit will be to deliver across B2C, B2B, Corporate, and Commercial VisitBritain/ VisitEngland websites as and when required.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

8 Million Stories Ltd

Match pending…
Contract value
£667.9k
Awarded
Not supplied
Contract signed
26 Nov 2025
Award ID
003459-2026-1
Status
active
Identifier
SC430348
Location
Edinburgh,, UK, EH1 2AS, United Kingdom

Classification

  • CPV72222300 — Information technology services

Lots

  • Further Competition under the Crown<br/>Commercial Services RM6124 Communications Marketplace Dynamic<br/>Purchasing System (DPS).Value not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
BTA2176
Status
complete
Main Procurement Category
services
Procurement Method
limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Why this procedure was chosen
Further Competition under the Crown<br/>Commercial Services RM6124 Communications Marketplace Dynamic<br/>Purchasing System (DPS).

Legal basis

Id
32014L0024
Scheme
CELEX

Classification

Scheme
CPV
Id
72222300
Description
Information technology services

Covered By

GPA

Procedure reasons

Entry 1
Scheme
TED_PT_AWARD_CONTRACT_WITHOUT_CALL
Id
D_OUTSIDE_SCOPE
Description
The procurement falls outside the scope of application of the directive

Lots and requirements

Entry 1
Id
1
Description
Further Competition under the Crown<br/>Commercial Services RM6124 Communications Marketplace Dynamic<br/>Purchasing System (DPS).
Has Options
No
Status
cancelled

Award criteria

Criteria

Criterion 1
Name
Technical
Type
quality
Description
65
Criterion 2
Name
Social Value
Type
quality
Description
10
Criterion 3
Type
price
Description
25

Items and delivery

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
72222300
Description
Information technology services

Delivery locations

Entry 1
Region
UKM

Buyer, suppliers and contacts

Organisation 1
Name
VisitBritain/VisitEngland
Id
GB-FTS-114781

Identifier

Legal Name
VisitBritain/VisitEngland

Address

Street Address
4th Floor, Victoria Square House, Victoria Square
Locality
Birmingham
Region
UKI3
Postal Code
B2 4AJ
Country Name
United Kingdom

Contact

Name
Procurement Team

Roles

buyer

Details

Classifications

Entry 1
Scheme
TED_CA_TYPE
Id
BODY_PUBLIC
Description
Body governed by public law
Entry 2
Scheme
COFOG
Description
Tourism
Organisation 2
Name
8 Million Stories Ltd
Id
GB-FTS-171480

Identifier

Legal Name
8 Million Stories Ltd
Id
SC430348

Address

Street Address
5 Rutland Square
Locality
Edinburgh,
Region
UK
Postal Code
EH1 2AS
Country Name
United Kingdom

Contact

Roles

supplier

Details

Scale
sme
Organisation 3
Name
British Tourist Authority t/a VisitBritain/VisitEngland
Id
GB-FTS-148655

Identifier

Legal Name
British Tourist Authority t/a VisitBritain/VisitEngland

Address

Street Address
Victoria Square House, Victoria Square
Locality
Birmingham
Postal Code
B2 4AJ
Country Name
United Kingdom

Contact

Roles

reviewBody
reviewContactPoint

Details

Award information

Award 1
Id
003459-2026-1
Status
active

Related lots

1

Suppliers

Supplier 1
Id
GB-FTS-171480
Name
8 Million Stories Ltd

Contracts and changes

Entry 1
Id
003459-2026-1
Award ID
003459-2026-1
Status
active
Date Signed
26 Nov 2025, 00:00

Value

Amount
667,925
Currency
GBP

Recorded locations

  • Buyer location · Birmingham · UKI3 · B2 4AJ · United Kingdom
  • Delivery location · UKM

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 003459-2026award, contract ·