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PROCUREMENT OPPORTUNITY

C343/2025/2026 - Wales Conference Ambassador & Lead Generation Programme

Llywodraeth Cymru / Welsh Government · Contract details notice on Find a Tender

Tender information last checkedLast checked 3 Oct 2026, 07:07.

Opportunity overview

Service delivery of the Wales Ambassador Conference Programme from April 2026 to April 2029.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Sarah Fleming Associates Limited

Matched by exact name
Contract value
£150k
Awarded
Not supplied
Contract signed
30 Mar 2026
Including VAT
£180k
Award ID
1
Status
active
Identifier
GB-PPON PJRH-6132-ZDXV
Location
Alderley Edge, UKD62, SK9 7DY, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
C343/2025/2026
Status
complete
Procurement Method
open
Procurement Method Details
Open procedure

Legal basis

Id
2023/54
Scheme
UKPGA

Covered By

GPA

Lots and requirements

Entry 1
Id
1
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
Llywodraeth Cymru / Welsh Government
Id
GB-PPON-PQYQ-3841-BHTP

Identifier

Scheme
GB-PPON
Id
PQYQ-3841-BHTP

Address

Street Address
Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services
Locality
Cardiff
Postal Code
CF10 3NQ
Country
GB
Country Name
United Kingdom
Region
UKL22

Contact

Name
Joe Collins

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthorityCentralGovernment
Description
Public authority - central government
Entry 2
Scheme
UK_CA_DEVOLVED_REGULATIONS
Id
GB-WLS
Description
Welsh devolved regulations apply
Organisation 2
Name
Sarah Fleming Associates Limited
Id
GB-PPON-PJRH-6132-ZDXV

Identifier

Scheme
GB-PPON
Id
PJRH-6132-ZDXV

Address

Street Address
65a London Road
Locality
Alderley Edge
Postal Code
SK9 7DY
Country
GB
Country Name
United Kingdom
Region
UKD62

Contact

Roles

supplier

Details

Scale
sme
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79413000
Description
Marketing management consultancy services
Entry 2
Scheme
CPV
Id
79952000
Description
Event services
Entry 3
Scheme
CPV
Id
79411100
Description
Business development consultancy services
Entry 4
Scheme
CPV
Id
79342000
Description
Marketing services
Entry 5
Scheme
CPV
Id
79311400
Description
Economic research services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-PPON-PJRH-6132-ZDXV
Name
Sarah Fleming Associates Limited

Related lots

1

Contracts and changes

Entry 1
Id
1
Award ID
1
Title
Wales Conference Ambassador & Lead Generation Programme
Status
active
Above Threshold
Yes
Date Signed
31 Mar 2026, 00:00
No Agreed Metrics Rationale
The contract is below £5,000,000.

Period

Starts
5 Apr 2026, 00:00
Ends
4 Apr 2029, 23:59

Value

Including VAT
179,988
Amount
149,990
Currency
GBP

Documents

Entry 1
Id
030123-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
1 Apr 2026, 09:42
Format
text/html

Recorded locations

  • Buyer location · Cardiff · UKL22 · CF10 3NQ · United Kingdom

Notice and amendment history

4 published notice versions reviewed by ProcuraAxis.

4 VERSIONS
  1. 002876-2026Planned procurement notice on Find a Tender ·
  2. 007246-2026Tender notice on Find a Tender ·
  3. 025654-2026Contract award notice on Find a Tender ·
  4. 030123-2026Contract details notice on Find a Tender ·