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PROCUREMENT OPPORTUNITY

Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts

Agriculture and Horticulture Development Board · compiled

Tender information last checkedLast checked 30 Sept 2026, 13:56.

Opportunity overview

AHDB intend to procure a Contract to a successful Supplier for the provision of Media Monitoring services, covering areas such as Press Release distribution and requirements, Press enquiry logging and tracking, and 24/7 Media Monitoring. Mini competition held against framework RM6124

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Contract value
£118k
Awarded
Not supplied
Contract signed
8 Dec 2025
Award ID
080797-2025-2025-766-1
Status
active
Identifier
GB-COH 03247942
Location
London, UK, EC2A 2BN, United Kingdom

Classification

  • CPV64212300 — Multimedia Message Service (MMS) services

Lots

  • AHDB intend to procure a Contract to a successful Supplier for the provision of Media Monitoring services, covering areas such as Press Release distribution and requirements, Press enquiry logging and tracking, and 24/7 Media Monitoring. Media Monitoring Requirements Access to an easy-to-use platform for approximately 25 users 24/7 (all) Media Monitoring AHDB: Predominantly covering the following UK agriculture sectors: Beef & Lamb, Cereals and Oilseeds, Pork and Diary. Daily cutting reports from national, regional and trade press and broadcast media (including agriculture and food). Understanding of our key trade media titles is of high importance. Consistent and proactive human support to get the most out of the software. Monthly report on all AHDB coverage which can be broken down by sector. Development of reports with measures targeted to the business's needs (statistics that can be digested and understood across the business). Ad-hoc specialist reporting - campaigns, topics and themes, issues management. Full account management. Human led and proactive reporting and insight to allow AHDB to understand more about:  its impact, share of voice  sentiment  key messages which resonate  our levy payer/stakeholder audience and wider consumer media Understanding of industry spokespeople and how AHDB could invest in them and their role. Press release distribution Access to maintained media database Press release analytics - including share of voice, key messages, spokespeople, key publications, tone, AHDB positioning Press enquiry logging and tracking Monthly reporting and analysis of impact of enquiries, key messages and themes.Value not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
2025-766
Status
complete
Review Details
Contract is for 1 year with 1+1 options to extend
Procurement Method
limited
Main Procurement Category
services
Procurement Method Details
Award procedure without prior publication of a call for competition
Why this procedure was chosen
Call off against RM6124 F02: Contract notice Notice identifier: 2021/S 000-018833 Procurement identifier (OCID): ocds-h6vhtk-02d0ff Published 4 August 2021, 10:45pm

Covered By

GPA

Legal basis

Id
32014L0024
Scheme
CELEX

Classification

Id
64212300
Scheme
CPV
Description
Multimedia Message Service (MMS) services

Procedure reasons

Entry 1
Id
D_OUTSIDE_SCOPE
Scheme
TED_PT_AWARD_CONTRACT_WITHOUT_CALL
Description
The procurement falls outside the scope of application of the directive

Lots and requirements

Entry 1
Id
1
Status
cancelled
Has Options
Yes
Description
AHDB intend to procure a Contract to a successful Supplier for the provision of Media Monitoring services, covering areas such as Press Release distribution and requirements, Press enquiry logging and tracking, and 24/7 Media Monitoring. Media Monitoring Requirements Access to an easy-to-use platform for approximately 25 users 24/7 (all) Media Monitoring AHDB: Predominantly covering the following UK agriculture sectors: Beef & Lamb, Cereals and Oilseeds, Pork and Diary. Daily cutting reports from national, regional and trade press and broadcast media (including agriculture and food). Understanding of our key trade media titles is of high importance. Consistent and proactive human support to get the most out of the software. Monthly report on all AHDB coverage which can be broken down by sector. Development of reports with measures targeted to the business's needs (statistics that can be digested and understood across the business). Ad-hoc specialist reporting - campaigns, topics and themes, issues management. Full account management. Human led and proactive reporting and insight to allow AHDB to understand more about:  its impact, share of voice  sentiment  key messages which resonate  our levy payer/stakeholder audience and wider consumer media Understanding of industry spokespeople and how AHDB could invest in them and their role. Press release distribution Access to maintained media database Press release analytics - including share of voice, key messages, spokespeople, key publications, tone, AHDB positioning Press enquiry logging and tracking Monthly reporting and analysis of impact of enquiries, key messages and themes.

Options

Description
Extension options 1+1

Award criteria

Criteria

Criterion 1
Name
Quality
Type
quality
Description
90
Criterion 2
Type
price
Description
10

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery Location

Description
UK

Delivery locations

Entry 1
Region
UK

Buyer, suppliers and contacts

Organisation 1
Id
GB-COH-08895542
Name
Agriculture and Horticulture Development Board

Roles

buyer

Address

Region
UKG13
Locality
Coventry
Postal Code
CV34PE
Country Name
United Kingdom
Street Address
Middlemarch Business Park, Siskin Parkway East

Details

Classifications

Entry 1
Id
BODY_PUBLIC
Scheme
TED_CA_TYPE
Description
Body governed by public law
Entry 2
Scheme
COFOG
Description
Agriculture

Identifier

Id
08895542
Scheme
GB-COH
Legal Name
Agriculture and Horticulture Development Board

Contact

Name
Sarah Waters
Organisation 2
Id
GB-COH-03247942
Name
Precise Media Monitoring Ltd

Roles

supplier

Address

Region
UK
Locality
London
Postal Code
EC2A 2BN
Country Name
United Kingdom
Street Address
1 Finsbury Market, 2nd Floor,

Details

Scale
sme

Identifier

Id
03247942
Scheme
GB-COH
Legal Name
Precise Media Monitoring Ltd
Organisation 3
Id
GB-FTS-108423
Name
AHDB

Roles

reviewBody

Address

Locality
Coventry
Postal Code
CV3 4PE
Country Name
United Kingdom
Street Address
Middlemarch Business Park, Siskin Parkway East

Identifier

Legal Name
AHDB

Award information

Award 1
Id
080797-2025-2025-766-1
Title
Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts
Status
active

Suppliers

Supplier 1
Id
GB-COH-03247942
Name
Precise Media Monitoring Ltd

Related lots

1

Contracts and changes

Entry 1
Id
080797-2025-2025-766-1
Title
Media Monitoring and media contracts/press releases, plus newswire including promotion of press releases and experts
Status
active
Award ID
080797-2025-2025-766-1
Date Signed
8 Dec 2025, 00:00

Value

Amount
118,000
Currency
GBP

Recorded locations

  • Buyer location · Coventry · UKG13 · CV34PE · United Kingdom
  • Delivery location · UK

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-05f12e-2025-12-08T16:47:15Zcompiled ·