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PROCUREMENT OPPORTUNITY

Creative Agency Services

FIRST GREATER WESTERN LIMITED · Contract award notice on Find a Tender

Tender information last checkedLast checked 1 Oct 2026, 21:41.

Opportunity overview

GWR will be tendering for a new contract for creative services for brand leisure and product marketing activity. This is an exciting opportunity to become the creative and strategic agency partner for a trailblazing train operating company with big ambitions to raise the bar in travel marketing, driving powerful revenue impact and brand fame. We want to be the train operator that bucks the trend not only in the world of rail but in the travel category, implementing best-in-class travel marketing communications that excites customers to get on board and experience our world-class network.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

DDB UK LIMITED

Match pending…
Published award value
£4m
Awarded
14 May 2026
Award ID
1
Status
pending
Identifier
GB-COH 00933578
Location
London, UKI32, W2 6AA, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
FX1332
Status
complete
Procurement Method
selective
Procurement Method Details
Competitive flexible procedure

Legal basis

Id
2023/54
Scheme
UKPGA

Special regime

utilities

Lots and requirements

Entry 1
Id
1
Status
complete

Buyer, suppliers and contacts

Organisation 1
Name
FIRST GREATER WESTERN LIMITED
Id
GB-COH-05113733

Identifier

Scheme
GB-COH
Id
05113733

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PXVG-2764-GZCQ

Address

Street Address
Milford House 1 Milford Street
Locality
Wiltshire
Postal Code
SN1 1HL
Country
GB
Country Name
United Kingdom
Region
UKK14

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
privateUtility
Description
Private utility
Organisation 2
Name
DDB UK LIMITED
Id
GB-COH-00933578

Identifier

Scheme
GB-COH
Id
00933578

Additional Identifiers

Entry 1
Scheme
GB-PPON
Id
PYJD-4971-BNRN

Address

Street Address
12 Bishops Bridge Road
Locality
London
Postal Code
W2 6AA
Country
GB
Country Name
United Kingdom
Region
UKI32

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Title
Creative Agency Services
Status
pending
Date
15 May 2026, 00:00
Main Procurement Category
services
Above Threshold
Yes
Has Renewal
Yes
Assessment Summaries Date Sent
15 May 2026, 00:00

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79340000
Description
Advertising and marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Value

Including VAT
4,015,523.04
Currency
GBP

Suppliers

Supplier 1
Id
GB-COH-00933578
Name
DDB UK LIMITED

Standstill Period

Ends
28 May 2026, 23:59

Contract period

Starts
1 Jul 2026, 00:00
Ends
30 Jun 2029, 23:59
Max Extent Date
30 Jun 2031, 23:59

Renewal

Description
Optional extension for an additional 2 years following expiry of the initial 3 year contract

Related lots

1

Documents

Entry 1
Id
045472-2026
Document Type
awardNotice
Notice Type
UK6
Description
Contract award notice on Find a Tender
Published
18 May 2026, 16:20
Format
text/html

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Due
1 Jul 2026, 23:59
Status
scheduled

Recorded locations

  • Buyer location · Wiltshire · UKK14 · SN1 1HL · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 045472-2026Contract award notice on Find a Tender ·