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PROCUREMENT OPPORTUNITY

Marketing Services

Transport for Wales · Tender notice on Find a Tender

Tender information last checkedLast checked 1 Oct 2026, 06:27.

Opportunity overview

Transport for Wales (TfW) is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. The procurement is structured into four distinct lots, each covering a specialist area of marketing delivery - Lot 1 Digital and Performance Marketing - Lot 2 Marketing Effectiveness and Evaluation - Lot 3 Creative and Advertising Campaigns - Lot 4 Events, Experiential and Brand Activation

Classification

  • CPV79342000 — Marketing services
  • CPV79952000 — Event services

Lots

  • Digital and Performance Marketing£12m
  • Marketing Effectiveness and Evaluation£600k
  • Creative and Advertising Campaigns£12m
  • Events, Experimental and Brand Activation£2m

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
C0187 / C001314
Status
active
Procurement Method
open
Procurement Method Details
Competitive flexible procedure
Main Procurement Category
services
Above Threshold
Yes
How to submit
Yn ddiweddar, mae Trafnidiaeth Cymru (TrC) wedi lansio platfform caffael newydd gan ddefnyddio meddalwedd Atamis. Bydd yr holl gyfleoedd tendro gan TrC yn y dyfodol yn cael eu rheoli drwy'r system hon, felly rydym yn eich gwahodd i gofrestru ymlaen llaw i sicrhau eich bod yn gallu gweld ac ymateb i gyfleoedd sydd ar ddod a allai fod o ddiddordeb i'ch sefydliad. Mae creu proffil yn cymryd ychydig funudau yn unig ac mae'n caniatáu ichi gael mynediad at dendrau TfW o'r eiliad y maent yn mynd yn fyw. Transport for Wales (TfW) has recently launched a new procurement platform using Atamis software. All future tender opportunities from TfW will be managed through this system, so we are inviting you to register in advance to ensure you can view and respond to upcoming opportunities that may be of interest to your organisation. Creating a profile takes only a few minutes and allows you to access TfW tenders from the moment they go live. https://tfw.my.site.com

Legal basis

Id
2023/54
Scheme
UKPGA

Procedure

Is Accelerated
Yes
Accelerated Rationale
State of urgency
Features
Transport for Wales is utilising a multi-stage approach to this tender. No reduced tendering period - 25 day tendering period provided.

Techniques

Has Framework Agreement
Yes

Framework Agreement

Maximum Participants
9
Method
withAndWithoutReopeningCompetition
Type
closed
Description
Lot 1 and 3 - Under these lots, TfW reserve the right to - Request both Suppliers compete in a mini competition for any value - Direct Award a project up to the value of £207,000 Lot 2 and 4 - The successful Supplier will be the sole supplier within this lot and will be allocated all relevant work

Submission terms

Electronic Submission Policy
allowed

Languages

en
cy

Tender Period

Ends
22 Jun 2026, 12:00

Enquiry period

Ends
5 Jun 2026, 00:00

Expected award period

Ends
15 Sept 2026, 23:59

Amendments

Entry 1
Description
Inclusion of instructions for the portal.
Id
051471-2026

Lots and requirements

Entry 1
Id
1
Title
Digital and Performance Marketing
Description
TFW requires specialist digital marketing supplier(s) to deliver targeted, measurable, and cost-effective marketing activity across our digital channels. The successful supplier(s) will work to enhance our online presence, drive traffic, increase conversions in order to maximise sales and ensure we meet our targets for return on our digital marketing investments for our suite of digital platforms. They will feed into the creation of a comprehensive digital marketing strategy aligned with helping us to achieve our vision of being Wales’ favourite way to travel. 
Status
active
Has Renewal
Yes

Value

Including VAT
14,400,000
Amount
12,000,000
Currency
GBP

Award criteria

Weighting Description
70% technical, 10% social value, 20% commercial

Criteria

Criterion 1
Type
quality
Name
Technical
Description
70%
Criterion 2
Type
price
Name
Commercial
Description
20%
Criterion 3
Type
quality
Name
Social Value
Description
10%

Suitability

Sme
Yes
Vcse
Yes

Contract period

Starts
30 Sept 2026, 00:00
Ends
29 Sept 2028, 23:59
Max Extent Date
29 Sept 2030, 23:59

Renewal

Description
2+1+1
Entry 2
Id
2
Title
Marketing Effectiveness and Evaluation
Description
TfW requires a specialist supplier to provide econometric modelling, using Marketing Mix Modelling (MMM) alongside media auditing and compliance services, to support the measurement and evaluation of the impact of TfW’s collective brand and marketing activity.
Status
active
Has Renewal
Yes

Value

Including VAT
720,000
Amount
600,000
Currency
GBP

Award criteria

Weighting Description
60% technical, 10% social value, 30% commercial

Criteria

Criterion 1
Type
quality
Name
Technical
Description
60%
Criterion 2
Type
price
Name
Commercial
Description
30%
Criterion 3
Type
quality
Name
Social Value
Description
10%

Suitability

Sme
Yes
Vcse
Yes

Contract period

Starts
30 Sept 2026, 00:00
Ends
29 Sept 2028, 23:59
Max Extent Date
29 Sept 2030, 23:59

Renewal

Description
2+1+1
Entry 3
Id
3
Title
Creative and Advertising Campaigns
Description
TfW requires specialist suppliers to provide strategic and tactical marketing campaigns through creative development and end-to-end production across paid, owned and earned channels. These advertising campaigns will leverage the equity of our brand to meet our commercial, growth and customer-focused KPI objectives, to maximise strategic impact and value for money.
Status
active
Has Renewal
Yes

Value

Including VAT
14,400,000
Amount
12,000,000
Currency
GBP

Award criteria

Weighting Description
70% technical, 10% social value, 20% commercial

Criteria

Criterion 1
Type
quality
Name
Technical
Description
70%
Criterion 2
Type
quality
Name
Social Value
Description
10%
Criterion 3
Type
price
Name
Commercial
Description
20%

Suitability

Sme
Yes
Vcse
Yes

Contract period

Starts
30 Sept 2026, 00:00
Ends
29 Sept 2028, 23:59
Max Extent Date
29 Sept 2030, 23:59

Renewal

Description
2+1+1
Entry 4
Id
4
Title
Events, Experimental and Brand Activation
Description
TfW require an events supplier to plan, produce and deliver high-quality experiential/brand activations to drive awareness, consideration and conversions across Wales and key feeder markets. Activity must be on-brand bilingual (Welsh/English) where required, safe, accessible and sustainable. We require a supplier who is able to integrate tightly with other marketing and creative services agencies employed by TfW, particularly with our Creative and Advertising agency and Brand Guardianship agency. 
Status
active
Has Renewal
Yes

Value

Including VAT
2,400,000
Amount
2,000,000
Currency
GBP

Award criteria

Weighting Description
70% technical, 10% social value, 20% commercial

Criteria

Criterion 1
Type
quality
Name
Technical
Description
70%
Criterion 2
Type
quality
Name
Social Value
Description
10%
Criterion 3
Type
price
Name
Commercial
Description
20%

Suitability

Sme
Yes
Vcse
Yes

Contract period

Starts
30 Sept 2026, 00:00
Ends
29 Sept 2028, 23:59
Max Extent Date
29 Sept 2030, 23:59

Renewal

Description
2+1+1

Items and delivery

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79342000
Description
Marketing services

Delivery locations

Entry 1
Region
UKL
Country
GB
Country Name
United Kingdom
Item 2
Id
2
Related Lot
2

Additional Classifications

Entry 1
Scheme
CPV
Id
79342000
Description
Marketing services

Delivery locations

Entry 1
Region
UKL
Country
GB
Country Name
United Kingdom
Item 3
Id
3
Related Lot
3

Additional Classifications

Entry 1
Scheme
CPV
Id
79342000
Description
Marketing services

Delivery locations

Entry 1
Region
UKL
Country
GB
Country Name
United Kingdom
Item 4
Id
4
Related Lot
4

Additional Classifications

Entry 1
Scheme
CPV
Id
79952000
Description
Event services

Delivery locations

Entry 1
Region
UKL
Country
GB
Country Name
United Kingdom

Published documents

Entry 1
Id
future
Document Type
biddingDocuments
Access Details
Yn ddiweddar, mae Trafnidiaeth Cymru (TrC) wedi lansio platfform caffael newydd gan ddefnyddio meddalwedd Atamis. Bydd yr holl gyfleoedd tendro gan TrC yn y dyfodol yn cael eu rheoli drwy'r system hon, felly rydym yn eich gwahodd i gofrestru ymlaen llaw i sicrhau eich bod yn gallu gweld ac ymateb i gyfleoedd sydd ar ddod a allai fod o ddiddordeb i'ch sefydliad. Mae creu proffil yn cymryd ychydig funudau yn unig ac mae'n caniatáu ichi gael mynediad at dendrau TfW o'r eiliad y maent yn mynd yn fyw. Transport for Wales (TfW) has recently launched a new procurement platform using Atamis software. All future tender opportunities from TfW will be managed through this system, so we are inviting you to register in advance to ensure you can view and respond to upcoming opportunities that may be of interest to your organisation. Creating a profile takes only a few minutes and allows you to access TfW tenders from the moment they go live. Dolen i gofrestru / Link to register https://tfw.my.site.com/s/Welcome Instructions - Once registered onto the portal, you will be able to see all of Transport for Wales tendering opportunities in 'Find Opportunities'. All the tenders you have registered an interest in will be visible in 'My proposals and Quotes', including all the relevant tender documentation and requirements.
Entry 2
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published
Entry 3
Id
051471-2026
Document Type
tenderNotice
Notice Type
UK4
Description
Tender notice on Find a Tender
Published
1 Jun 2026, 14:59
Format
text/html

Buyer, suppliers and contacts

Organisation 1
Name
Transport for Wales
Id
GB-PPON-PPHD-4211-XYXJ

Identifier

Scheme
GB-PPON
Id
PPHD-4211-XYXJ

Address

Street Address
3 Llys Cadwyn
Locality
Pontypridd
Postal Code
CF37 4TH
Country
GB
Country Name
United Kingdom
Region
UKL15

Contact

Name
Rebecca Whitehead
Telephone
0000

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthoritySubCentralGovernment
Description
Public authority - sub-central government
Entry 2
Scheme
UK_CA_DEVOLVED_REGULATIONS
Id
GB-WLS
Description
Welsh devolved regulations apply

Recorded locations

  • Buyer location · Pontypridd · UKL15 · CF37 4TH · United Kingdom
  • Delivery location · UKL · United Kingdom

Notice and amendment history

5 published notice versions reviewed by ProcuraAxis.

5 VERSIONS
  1. 004727-2026Preliminary market engagement notice on Find a Tender ·
  2. 004795-2026Preliminary market engagement notice on Find a Tender ·
  3. 049160-2026Tender notice on Find a Tender ·
  4. 049355-2026Tender notice on Find a Tender ·
  5. 051471-2026Tender notice on Find a Tender ·