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PROCUREMENT OPPORTUNITY

Provision of a Creative & Marketing Partner for WeCare Wales www.wecare.wales

Social Care Wales · compiled

Tender information last checkedLast checked 30 Sept 2026, 13:23.

Opportunity overview

This is a CONCTRACT AWARD under the Public Contract Regulations 2015 (PCR) - the contract is awarded under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Contract value
£0
Awarded
Not supplied
Contract signed
24 Nov 2025
Award ID
077346-2025-1
Status
active
Location
Cardiff, UKL22, CF103AF, United Kingdom

Classification

  • CPV79341400 — Advertising campaign services

Lots

  • Contract under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework Reference: NPS-CS-107-20 Social Care Wales’s Requirements Social Care Wales is seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales team with a focus on the various elements of their marketing, communications and resources campaigns. The creative partner must: - Be responsible, proactive, flexible and dynamic in supporting both planned and unplanned projects. - Optimize impact and ensure value for money within the available budget. - Provide highly creative, innovative and strategic expertise across a broad range of media channels, including but not limited to: TV, social media, out-of-home (OOH) advertising, radio, cinema, digital and print. - Offer guidance on audience targeting, recommending the most effective approaches to engage identified audience groups. - Manage budget planning and oversight ensuring adherence to agreed financial parameters. - Maintain clear communication processes with the We Care Wales team. - Implement robust evaluation processes to assess the performance and impact of commissioned work, including providing access to live data. - Ensure that all outputs are accessible, bilingual and adhere to Welsh language standards. - Align with Social Care Wales's marketing and communications and digital strategies. This could include (but is not limited to) making sure any resources meet our marketing and communications and digital and technology standards, using our central CRM system to support campaigns and/or building on and contributing back to our understanding of our audiences. Additional information: With guidance from Sell2Wales, this Contract Notice is published under the Public Contracts Regulations 2015 (PCR), using the NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework which falls pre Feb 2025.Value not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-05e970
Status
complete
Procurement Method
selective
Main Procurement Category
services
Procurement Method Details
Restricted procedure

Covered By

GPA

Legal basis

Id
32014L0024
Scheme
CELEX

Techniques

Has Framework Agreement
Yes

Classification

Id
79341400
Scheme
CPV
Description
Advertising campaign services

Lots and requirements

Entry 1
Id
1
Status
cancelled
Has Options
No
Description
Contract under NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework Reference: NPS-CS-107-20 Social Care Wales’s Requirements Social Care Wales is seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales team with a focus on the various elements of their marketing, communications and resources campaigns. The creative partner must: - Be responsible, proactive, flexible and dynamic in supporting both planned and unplanned projects. - Optimize impact and ensure value for money within the available budget. - Provide highly creative, innovative and strategic expertise across a broad range of media channels, including but not limited to: TV, social media, out-of-home (OOH) advertising, radio, cinema, digital and print. - Offer guidance on audience targeting, recommending the most effective approaches to engage identified audience groups. - Manage budget planning and oversight ensuring adherence to agreed financial parameters. - Maintain clear communication processes with the We Care Wales team. - Implement robust evaluation processes to assess the performance and impact of commissioned work, including providing access to live data. - Ensure that all outputs are accessible, bilingual and adhere to Welsh language standards. - Align with Social Care Wales's marketing and communications and digital strategies. This could include (but is not limited to) making sure any resources meet our marketing and communications and digital and technology standards, using our central CRM system to support campaigns and/or building on and contributing back to our understanding of our audiences. Additional information: With guidance from Sell2Wales, this Contract Notice is published under the Public Contracts Regulations 2015 (PCR), using the NPS Media Buying, Integrated Marketing Campaigns & Public Relations Services Framework which falls pre Feb 2025.

Award criteria

Criteria

Criterion 1
Name
Quality
Type
quality
Description
70
Criterion 2
Name
Social Value
Type
quality
Description
10
Criterion 3
Type
price
Description
20

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKL

Additional Classifications

Entry 1
Id
79341400
Scheme
CPV
Description
Advertising campaign services

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-14123
Name
Social Care Wales

Roles

buyer
centralPurchasingBody

Address

Region
UKL
Locality
Cardiff
Postal Code
CF10 1EW
Country Name
United Kingdom
Street Address
South Gate House, Wood Street

Details

Classifications

Entry 1
Id
BODY_PUBLIC
Scheme
TED_CA_TYPE
Description
Body governed by public law
Entry 2
Id
01
Scheme
COFOG
Description
General public services

Identifier

Legal Name
Social Care Wales

Contact

Name
Procurement Team
Telephone
+44 3003033444
Organisation 2
Id
GB-FTS-140385
Name
COWSHED COMMUNICATION LIMITED

Roles

supplier

Address

Region
UKL22
Locality
Cardiff
Postal Code
CF103AF
Country Name
United Kingdom
Street Address
1st Floor, Park House , Greyfriars Road

Details

Scale
large

Identifier

Legal Name
COWSHED COMMUNICATION LIMITED
Organisation 3
Id
GB-FTS-111
Name
High Court

Roles

reviewBody

Address

Locality
London
Postal Code
WC2A 2LL
Country Name
United Kingdom
Street Address
Royal Courts of Justice, The Strand

Identifier

Legal Name
High Court

Contact

Telephone
+44 2079477501

Award information

Award 1
Id
077346-2025-1
Status
active

Suppliers

Supplier 1
Id
GB-FTS-140385
Name
COWSHED COMMUNICATION LIMITED

Related lots

1

Contracts and changes

Entry 1
Id
077346-2025-1
Status
active
Award ID
077346-2025-1
Date Signed
24 Nov 2025, 00:00

Value

Amount
0.01
Currency
GBP

Recorded locations

  • Buyer location · Cardiff · UKL · CF10 1EW · United Kingdom
  • Delivery location · UKL

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-05e970-2025-11-26T15:07:30Zcompiled ·