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PROCUREMENT OPPORTUNITY

Marketing Advertisement & Creative Services Framework

London Legacy Development Corporation · Contract details notice on Find a Tender

Tender information last checkedLast checked 3 Oct 2026, 05:46.

Opportunity overview

London Legacy Development Corporation (LLDC) is procuring a new Marketing, Advertising & Creative (MAC) Services Framework to deliver high-quality, insight-driven and audience-focused marketing activity across Queen Elizabeth Olympic Park (QEOP) and the wider LLDC estate. The Framework will comprise two lots: Lot 1 – Strategic Marketing Delivery Partner: providing strategic planning, campaign development, integrated marketing delivery, content strategy, data insight, channel planning and ongoing support for Park-wide programmes, seasonal campaigns and major cultural, sporting and community events. Lot 2 – Creative, Design & Campaign Services: providing agile, project-based creative outputs including design, visual identity development, campaign artwork, content creation (video, photography, digital assets), copywriting, social content, on-site activations and production support. The Framework will support the full breadth of LLDC’s marketing and communications requirements, including brand development, visitor attraction campaigns, placemaking, cultural programming, community engagement, youth programmes, digital communications, event promotion and strategic stakeholder-facing materials. The Framework is designed to accommodate both a long-term strategic partner and a diverse pool of creative agencies, ensuring capacity, agility, innovation and best value for publicly funded marketing. Commissions will be issued via call-off contracts based on need, with no guaranteed minimum spend.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Aka Promotions Ltd

Matched by number
Contract value
£15m
Awarded
Not supplied
Contract signed
5 Mar 2026
Including VAT
£18m
Award ID
1
Status
active
Identifier
GB-COH 03380689
Location
London, UKI31, WC2H 8AD, United Kingdom

Anatomy Brands Ltd

Matched by number
Shared contract value
£35m
Awarded
Not supplied
Contract signed
5 Mar 2026
Including VAT
£42m
Suppliers
One of 5 awarded suppliers
Award ID
2
Status
active
Identifier
GB-COH 10072557
Location
London, UKI45, SW9 6DE, United Kingdom

LCA COMMUNICATIONS LIMITED

Match pending…
Shared contract value
£35m
Awarded
Not supplied
Contract signed
5 Mar 2026
Including VAT
£42m
Suppliers
One of 5 awarded suppliers
Award ID
2
Status
active
Identifier
GB-COH 03727953
Location
London, UKI31, WC1V 7AA, United Kingdom

MBC Studios Ltd (TOAD trading name)

Match pending…
Shared contract value
£35m
Awarded
Not supplied
Contract signed
5 Mar 2026
Including VAT
£42m
Suppliers
One of 5 awarded suppliers
Award ID
2
Status
active
Identifier
GB-COH 15431403
Location
Hertfordshire, UKH23, SG1 2FP, United Kingdom

Spy Studio

Match pending…
Shared contract value
£35m
Awarded
Not supplied
Contract signed
5 Mar 2026
Including VAT
£42m
Suppliers
One of 5 awarded suppliers
Award ID
2
Status
active
Identifier
GB-PPON PRNJ-1482-DBMW
Location
London, UKI42, E3 2XT, United Kingdom

The Elephant Room

Match pending…
Shared contract value
£35m
Awarded
Not supplied
Contract signed
5 Mar 2026
Including VAT
£42m
Suppliers
One of 5 awarded suppliers
Award ID
2
Status
active
Identifier
GB-COH 10563701
Location
London, UKI44, SE1 3ER, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated
  • Lot 2Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
PIP-251016-01
Status
complete
Procurement Method
open
Procurement Method Details
Competitive flexible procedure

Legal basis

Id
2023/54
Scheme
UKPGA

Techniques

Has Framework Agreement
Yes

Framework Agreement

Is Open Framework Scheme
Yes
Method
withAndWithoutReopeningCompetition
Type
closed
Description
The MAC Framework will operate as a multi-supplier, multi-lot arrangement with call-off contracts issued as required by LLDC and participating GLA Group bodies. Prices will be determined through the Framework Pricing Schedule, which establishes: a) fixed day rates for core roles across both Lots, b) capped third-party and subcontractor mark-ups (maximum 12.5%), c) transparent cost build-up for production, content creation and specialist support, and d) a requirement for suppliers to provide itemised quotations for each call-off based on the agreed framework rates. Selection for call-off contracts will depend on value, complexity and urgency: a) Up to £75,000: awarded via taxi-ranking (Lot 2), offered to the next-ranked supplier in order. GLA Group may be using the TFL Procurement approach which is compliant direct award up to £75k, up to 9 months. b) £75,000 – £150,000: call-offs may be business-led with Procurement oversight, using a short mini-competition or structured quotation process. GLA/OPDC will be using TFL Procurement as per their Procurement Code c) Above £150,000: call-offs will be LLDC Procurement-led (unless agreed differently between LLDC and the contracting authority ), using a formal further-competition process with defined evaluation criteria, clear scoring methodology and an appropriate tender period.
Open Framework Scheme End Date
31 Mar 2034, 23:59

Lots and requirements

Entry 1
Id
1
Status
complete
Entry 2
Id
2
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
London Legacy Development Corporation
Id
GB-PPON-PRCL-4221-CWJR

Identifier

Scheme
GB-PPON
Id
PRCL-4221-CWJR

Address

Street Address
05 Endeavour Square, Level 09
Locality
London
Postal Code
E20 1JN
Country
GB
Country Name
United Kingdom
Region
UKI41

Contact

Name
Fotis Bountalis
Telephone
070000000

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthoritySubCentralGovernment
Description
Public authority - sub-central government
Organisation 2
Name
Aka Promotions Ltd
Id
GB-COH-03380689

Identifier

Scheme
GB-COH
Id
03380689

Address

Street Address
115 Shaftesbury Avenue,
Locality
London
Postal Code
WC2H 8AD
Country
GB
Country Name
United Kingdom
Region
UKI31

Contact

Name
Abi Dempsey

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 3
Name
LCA COMMUNICATIONS LIMITED
Id
GB-COH-03727953

Identifier

Scheme
GB-COH
Id
03727953

Address

Street Address
8th Floor, Berkshire House, 168-173 High, Holborn
Locality
London
Postal Code
WC1V 7AA
Country
GB
Country Name
United Kingdom
Region
UKI31

Contact

Name
Helena Carrie

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 4
Name
Spy Studio
Id
GB-PPON-PRNJ-1482-DBMW

Identifier

Scheme
GB-PPON
Id
PRNJ-1482-DBMW

Address

Street Address
28 The Trampery, Hackney Wick
Locality
London
Postal Code
E3 2XT
Country
GB
Country Name
United Kingdom
Region
UKI42

Contact

Name
Ben Bucket

Roles

supplier

Details

Scale
sme
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 5
Name
MBC Studios Ltd (TOAD trading name)
Id
GB-COH-15431403

Identifier

Scheme
GB-COH
Id
15431403

Address

Street Address
Building 15, Gateway 1000, Whittle Way
Locality
Hertfordshire
Postal Code
SG1 2FP
Country
GB
Country Name
United Kingdom
Region
UKH23

Contact

Name
Henry Waterfall-Allen

Roles

supplier

Details

Scale
sme
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 6
Name
The Elephant Room
Id
GB-COH-10563701

Identifier

Scheme
GB-COH
Id
10563701

Address

Street Address
The Leather Market, 11-13 Weston St
Locality
London
Postal Code
SE1 3ER
Country
GB
Country Name
United Kingdom
Region
UKI44

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 7
Name
Anatomy Brands Ltd
Id
GB-COH-10072557

Identifier

Scheme
GB-COH
Id
10072557

Address

Street Address
CHG.04 (The Undercroft) Kennington Park, 1-3 Brixton Road
Locality
London
Postal Code
SW9 6DE
Country
GB
Country Name
United Kingdom
Region
UKI45

Contact

Name
Hugh Stevenson

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79000000
Description
Business services: law, marketing, consulting, recruitment, printing and security
Entry 2
Scheme
CPV
Id
79342000
Description
Marketing services
Entry 3
Scheme
CPV
Id
79342100
Description
Direct marketing services

Delivery locations

Entry 1
Region
UKI4
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-COH-03380689
Name
Aka Promotions Ltd

Related lots

1
Award 2
Id
2
Status
active
Main Procurement Category
services

Items

Item 1
Id
2
Related Lot
2

Additional Classifications

Entry 1
Scheme
CPV
Id
79340000
Description
Advertising and marketing services
Entry 2
Scheme
CPV
Id
79341400
Description
Advertising campaign services
Entry 3
Scheme
CPV
Id
79342000
Description
Marketing services

Delivery locations

Entry 1
Region
UKI
Country
GB
Country Name
United Kingdom
Entry 2
Region
UKI4
Country
GB
Country Name
United Kingdom
Entry 3
Region
UKI3
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-COH-03727953
Name
LCA COMMUNICATIONS LIMITED
Supplier 2
Id
GB-PPON-PRNJ-1482-DBMW
Name
Spy Studio
Supplier 3
Id
GB-COH-15431403
Name
MBC Studios Ltd (TOAD trading name)
Supplier 4
Id
GB-COH-10563701
Name
The Elephant Room
Supplier 5
Id
GB-COH-10072557
Name
Anatomy Brands Ltd

Related lots

2

Contracts and changes

Entry 1
Id
1
Award ID
1
Status
active
Above Threshold
Yes
Date Signed
5 Mar 2026, 00:00

Period

Starts
6 Mar 2026, 00:00
Ends
25 Feb 2034, 23:59

Value

Including VAT
18,000,000
Amount
15,000,000
Currency
GBP

Documents

Entry 1
Id
A-14301
Document Type
contractSigned
Format
application/pdf
Entry 2
Id
030889-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
2 Apr 2026, 13:27
Format
text/html
Entry 2
Id
2
Award ID
2
Status
active
Above Threshold
Yes
Date Signed
5 Mar 2026, 00:00

Period

Starts
6 Mar 2026, 00:00
Ends
25 Feb 2034, 23:59

Value

Including VAT
42,000,000
Amount
35,000,000
Currency
GBP

Documents

Entry 1
Id
A-14302
Document Type
contractSigned
Format
application/zip
Entry 2
Id
030889-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
2 Apr 2026, 13:27
Format
text/html

Recorded locations

  • Buyer location · London · UKI41 · E20 1JN · United Kingdom

Notice and amendment history

2 published notice versions reviewed by ProcuraAxis.

2 VERSIONS
  1. 015866-2026Contract award notice on Find a Tender ·
  2. 030889-2026Contract details notice on Find a Tender ·