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PROCUREMENT OPPORTUNITY

THE PROVISION OF CUSTOMER STRATEGY CONSULTING SERVICES

The Crown Estate · Transparency notice on Find a Tender

Tender information last checkedLast checked 30 Sept 2026, 12:02.

Opportunity overview

Supporting with delivering the customer strategy through three workstreams - Segmentation and engagement plan Customer insight Customer Value Proposition

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

APRIL STRATEGY LLP

Matched by number
Published award value
£288k
Awarded
4 Nov 2025
Award ID
1
Status
pending
Identifier
GB-COH OC328570
Location
London, England, UKI31, WC2H 9JQ, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-05d9c1
Status
complete
Procurement Method
direct
Procurement Method Details
Direct award
Why this procedure was chosen
April Strategy was contracted with us to deliver our customer strategy following a full tender in 2021 - the segmentation work specifically, is using a methodology which we built together. The segmentation work with them is nearing completion. They have full awareness and direct engagement in our business - across SBUs into sectors.

Legal basis

Id
2023/54
Scheme
UKPGA

Procedure reasons

Entry 1
Id
additionalRepeatFurtherFollowingCompetitiveProcedure

Lots and requirements

Entry 1
Id
1
Status
complete

Suitability

Sme
Yes

Published documents

Entry 1
Id
conflictOfInterest
Description
Not published
Document Type
conflictOfInterest

Buyer, suppliers and contacts

Organisation 1
Id
GB-PPON-PYYN-4743-GYVQ
Name
The Crown Estate

Roles

buyer

Address

Region
UKI32
Country
GB
Locality
London
Postal Code
SW1Y 4AH
Country Name
United Kingdom
Street Address
1 St James Market

Details

Classifications

Entry 1
Id
publicAuthorityCentralGovernment
Scheme
UK_CA_TYPE
Description
Public authority - central government

Identifier

Id
PYYN-4743-GYVQ
Scheme
GB-PPON

Contact

Organisation 2
Id
GB-COH-OC328570
Name
APRIL STRATEGY LLP

Roles

supplier

Address

Region
UKI31
Country
GB
Locality
London, England
Postal Code
WC2H 9JQ
Country Name
United Kingdom
Street Address
71-75 Shelton Street

Details

Vcse
No
Scale
sme
Sheltered Workshop
No
Public Service Mission Organization
No

Identifier

Id
OC328570
Scheme
GB-COH

Contact

Award information

Award 1
Id
1
Date
4 Nov 2025, 00:00
Title
THE PROVISION OF CUSTOMER STRATEGY CONSULTING SERVICES
Status
pending
Has Renewal
Yes
Above Threshold
Yes
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom
Entry 2
Region
UK
Country
GB
Country Name
United Kingdom

Additional Classifications

Entry 1
Id
72224000
Scheme
CPV
Description
Project management consultancy services

Value

Amount
288,000
Currency
GBP
Including VAT
324,600

Renewal

Description
Further work to support delivery of customer strategy.

Documents

Entry 1
Id
070784-2025
Format
text/html
Notice Type
UK5
Description
Transparency notice on Find a Tender
Document Type
awardNotice
Published
4 Nov 2025, 12:03
Entry 2
Id
070871-2025
Format
text/html
Notice Type
UK6
Description
Contract award notice on Find a Tender
Document Type
awardNotice
Published
4 Nov 2025, 14:09

Suppliers

Supplier 1
Id
GB-COH-OC328570
Name
APRIL STRATEGY LLP

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Status
scheduled
Due
14 Nov 2025, 23:59

Related lots

1

Contract period

Ends
14 Nov 2026, 23:59
Starts
15 Nov 2025, 00:00
Max Extent Date
31 Dec 2026, 23:59

Standstill Period

Ends
13 Nov 2025, 23:59

Recorded locations

  • Buyer location · London · UKI32 · SW1Y 4AH · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-05d9c1-2025-11-04T14:09:45ZTransparency notice on Find a Tender ·