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PROCUREMENT OPPORTUNITY

"You're bussing it" phase 2 bus campaign

West Midlands Combined Authority · compiled

Tender information last checkedLast checked 30 Sept 2026, 11:00.

Opportunity overview

West Midlands combined authority require the services of an external provider to refresh the current campaign with the aim to drive the increase of bus journeys throughout the region.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Constellia Limited

Matched by exact name
Contract value
£255.1k
Awarded
Not supplied
Contract signed
13 Oct 2025
Award ID
065203-2025-1
Status
active
Location
London, UKG, W1W 5AB, United Kingdom

Classification

  • CPV79341400 — Advertising campaign services
  • CPV79341100 — Advertising consultancy services

Lots

  • West Midlands combined authority require the services of an external provider to refresh the current campaign with the aim to drive the increase of bus journeys throughout the region. This is a direct award via the Agri-EPI Centre (AEC) Framework to Constellia Limited who will subcontract the work to Impero Limited.Value not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
PRT-COMMS-ESG-2025-0002
Status
complete
Procurement Method
limited
Main Procurement Category
services
Procurement Method Details
Award procedure without prior publication of a call for competition
Why this procedure was chosen
This is a compliant direct award via the Agri-EPI Centre (AEC) Framework to Constellia Limited. This award via a framework does not require prior publication under PCR 2015.

Covered By

GPA

Legal basis

Id
32014L0024
Scheme
CELEX

Classification

Id
79341400
Scheme
CPV
Description
Advertising campaign services

Procedure reasons

Entry 1
Id
D_OUTSIDE_SCOPE
Scheme
TED_PT_AWARD_CONTRACT_WITHOUT_CALL
Description
The procurement falls outside the scope of application of the directive

Lots and requirements

Entry 1
Id
1
Status
cancelled
Has Options
Yes
Description
West Midlands combined authority require the services of an external provider to refresh the current campaign with the aim to drive the increase of bus journeys throughout the region. This is a direct award via the Agri-EPI Centre (AEC) Framework to Constellia Limited who will subcontract the work to Impero Limited.

Options

Description
This contract will run from 18th August 2025- 17th August 2026 with an optional extension of 3 months at no additional value.

Award criteria

Criteria

Criterion 1
Type
price

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKG

Additional Classifications

Entry 1
Id
79341100
Scheme
CPV
Description
Advertising consultancy services

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-152560
Name
West Midlands Combined Authority

Roles

buyer

Address

Region
UKG31
Locality
Birmingham
Postal Code
B193SD
Country Name
United Kingdom
Street Address
16 Summer Lane

Details

Classifications

Entry 1
Id
REGIONAL_AUTHORITY
Scheme
TED_CA_TYPE
Description
Regional or local authority
Entry 2
Id
01
Scheme
COFOG
Description
General public services

Identifier

Legal Name
West Midlands Combined Authority
No Identifier Rationale
notOnAnyRegister

Contact

Name
Lydia Russell
Organisation 2
Id
GB-FTS-163791
Name
Constellia Limited

Roles

supplier

Address

Region
UKG
Locality
London
Postal Code
W1W 5AB
Country Name
United Kingdom

Details

Scale
large

Identifier

Legal Name
Constellia Limited
No Identifier Rationale
notOnAnyRegister
Organisation 3
Id
GB-FTS-17574
Name
West Midlands Combined Authority

Roles

reviewBody

Address

Locality
Birmingham
Country Name
United Kingdom

Identifier

Legal Name
West Midlands Combined Authority

Award information

Award 1
Id
065203-2025-1
Status
active
Has Subcontracting
Yes

Suppliers

Supplier 1
Id
GB-FTS-163791
Name
Constellia Limited

Related lots

1

Subcontracting

Description
This contract will be subcontracted to Impero Limited

Value

Amount
250,000
Currency
GBP

Contracts and changes

Entry 1
Id
065203-2025-1
Status
active
Award ID
065203-2025-1
Date Signed
14 Oct 2025, 00:00

Value

Amount
255,102.04
Currency
GBP

Recorded locations

  • Buyer location · Birmingham · UKG31 · B193SD · United Kingdom
  • Delivery location · UKG

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-05cc52-2025-10-14T14:00:25+01:00compiled ·