Opportunity overview
The National Lottery Promotions Unit (NLPU) are on a mission to re-engage the UK public and deepen their emotional connection to The National Lottery by illuminating and elevating the transformative impact of National Lottery-funded projects. Through compelling storytelling, we aim to celebrate the £30 million raised by players each week and the extraordinary individuals and communities it supports. Building on the success of the 30th Birthday "Game Changers" campaign - which celebrated 30 inspiring individuals across the UK - we are now evolving the concept to focus on Future Game Changers. This new iteration will shift the spotlight onto current and future funding recipients through a bold, creative and headline-grabbing campaign.
Awarded to
Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.
Freuds Communications Limited
- Contract value
- £562.3k
- Awarded
- Not supplied
- Contract signed
- 9 Oct 2025
- Award ID
- 064114-2025-1
- Status
- active
- Identifier
- GB-COH 02478112
- Location
- London, UK, United Kingdom
Classification
- CPV79340000 — Advertising and marketing services
Lots
- UK-wide PR campaign. Celebrate how The National Lottery continues to change lives for the better.Value not stated