Home / Opportunities / Opportunity
PROCUREMENT OPPORTUNITY

C0119 - Future Game Changers

The National Lottery Community Fund · compiled

Tender information last checkedLast checked 30 Sept 2026, 10:46.

Opportunity overview

The National Lottery Promotions Unit (NLPU) are on a mission to re-engage the UK public and deepen their emotional connection to The National Lottery by illuminating and elevating the transformative impact of National Lottery-funded projects. Through compelling storytelling, we aim to celebrate the £30 million raised by players each week and the extraordinary individuals and communities it supports. Building on the success of the 30th Birthday "Game Changers" campaign - which celebrated 30 inspiring individuals across the UK - we are now evolving the concept to focus on Future Game Changers. This new iteration will shift the spotlight onto current and future funding recipients through a bold, creative and headline-grabbing campaign.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Contract value
£562.3k
Awarded
Not supplied
Contract signed
9 Oct 2025
Award ID
064114-2025-1
Status
active
Identifier
GB-COH 02478112
Location
London, UK, United Kingdom

Classification

  • CPV79340000 — Advertising and marketing services

Lots

  • UK-wide PR campaign. Celebrate how The National Lottery continues to change lives for the better.Value not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
C0119
Status
complete
Procurement Method
limited
Main Procurement Category
services
Procurement Method Details
Award procedure without prior publication of a call for competition
Why this procedure was chosen
Mini competition via Crown Commercial DPS / RM6124 framework

Legal basis

Id
32014L0024
Scheme
CELEX

Classification

Id
79340000
Scheme
CPV
Description
Advertising and marketing services

Procedure reasons

Entry 1
Id
D_OUTSIDE_SCOPE
Scheme
TED_PT_AWARD_CONTRACT_WITHOUT_CALL
Description
The procurement falls outside the scope of application of the directive

Lots and requirements

Entry 1
Id
1
Status
cancelled
Has Options
No
Description
UK-wide PR campaign. Celebrate how The National Lottery continues to change lives for the better.

Award criteria

Criteria

Criterion 1
Type
price

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UK

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-155619
Name
The National Lottery Community Fund

Roles

buyer

Address

Region
UKG31
Locality
Birmingham
Postal Code
B151TR
Country Name
United Kingdom
Street Address
Apex House, 3 Embassy Drive

Details

Classifications

Entry 1
Scheme
TED_CA_TYPE
Description
Executive non-departmental public body
Entry 2
Scheme
COFOG
Description
Lottery fund distributor

Identifier

Legal Name
The National Lottery Community Fund
No Identifier Rationale
notOnAnyRegister

Contact

Organisation 2
Id
GB-COH-02478112
Name
Freuds Communications Limited

Roles

supplier

Address

Region
UK
Locality
London
Country Name
United Kingdom

Details

Scale
large

Identifier

Id
02478112
Scheme
GB-COH
Legal Name
Freuds Communications Limited
Organisation 3
Id
GB-FTS-163546
Name
National Lottery Community Fund

Roles

reviewBody

Address

Locality
Birmingham
Postal Code
B15 1TR
Country Name
United Kingdom
Street Address
4th Floor Apex House, 3 Embassy Drive

Identifier

Legal Name
National Lottery Community Fund

Award information

Award 1
Id
064114-2025-1
Status
active

Suppliers

Supplier 1
Id
GB-COH-02478112
Name
Freuds Communications Limited

Related lots

1

Contracts and changes

Entry 1
Id
064114-2025-1
Status
active
Award ID
064114-2025-1
Date Signed
10 Oct 2025, 00:00

Value

Amount
562,325
Currency
GBP

Recorded locations

  • Buyer location · Birmingham · UKG31 · B151TR · United Kingdom
  • Delivery location · UK

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-05ac9b-2025-10-10T11:51:39+01:00compiled ·