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PROCUREMENT OPPORTUNITY

DHSC Physical Activity Apps Strategic Partnership Opportunity

Department of Health & Social Care · Preliminary market engagement notice on Find a Tender

Tender information last checkedLast checked 30 Sept 2026, 10:10.

Opportunity overview

DHSC is launching this market engagement is to find one or more media partners who can work seamlessly with the Department to help the most inactive people, who would benefit most from moving more, to introduce more physical activity into their everyday routines. We are striving to get people to build movement back into their lives, and move more regularly, so that they establish habits which can help lead to healthier, happier, lives. The focus of any future collaboration will be centred around our popular digital support tools, the NHS Couch to 5k running programme app and the NHS Active 10 walking tracker app.

Classification

  • CPV79341000 — Advertising services
  • CPV92000000 — Recreational, cultural and sporting services

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-05a5b7
Status
planning
Main Procurement Category
services

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
planning

Contract period

Ends
27 Oct 2025, 23:59
Starts
26 Sept 2025, 00:00

Items and delivery

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Id
79341000
Scheme
CPV
Description
Advertising services
Entry 2
Id
92000000
Scheme
CPV
Description
Recreational, cultural and sporting services

Planning and budget

Documents

Entry 1
Id
061249-2025
Format
text/html
Notice Type
UK2
Description
Preliminary market engagement notice on Find a Tender
Document Type
marketEngagementNotice
Published
1 Oct 2025, 11:55

Milestones

Entry 1
Id
engagement
Type
engagement
Status
scheduled
Due
27 Oct 2025, 23:59
Description
The purpose of this market engagement is to find one or more media partners who can work seamlessly with DHSC to help the most inactive people, who would benefit most from moving more, to introduce more physical activity into their everyday routines. The focus of any future collaboration will include, but is not limited to, media content centred around our proprietary applications (apps), the NHS Couch to 5k running programme app and the NHS Active 10 walking tracker app. This is not a public procurement or sponsorship opportunity. DHSC is specifically looking to collaborate on a “contribution in kind” basis and is keen to hear from interested parties who can help us to: 1. motivate and support the most inactive people in our society to build some physical activity into their daily routines 2. develop NHS Couch to 5k and/or NHS Active 10 user experience to keep the app(s) engaging millions of people every year 3. drive large volumes of new users to the app(s) How to Participate Interested organisations are invited to complete the Collaboration Questionnaire linked here: https://forms.office.com/e/S1Zy5hy8h3 Further guidance on how to complete the questionnaire and how the responses will be evaluated can be downloaded from the link here: https://atamis-1928.my.salesforce.com/sfc/p/0O000000rwim/a/Sr000001DCcH/nCuZVRO3.ZAPAsl5pT0Va1XFa5.AFIQi1FfTD73AEdY The deadline for submission is 9:00am on Monday 27th October 2025. If you have questions to raise about this potential opportunity please contact partnerships@dhsc.gov.uk, referencing “Physical Activity Apps Strategic Partnerships” in the subject line.

Buyer, suppliers and contacts

Organisation 1
Id
GB-PPON-PMQG-9965-CHZR
Name
Department of Health & Social Care

Roles

buyer

Address

Region
UKI32
Country
GB
Locality
London
Postal Code
SW1H 0EU
Country Name
United Kingdom
Street Address
39 Victoria Street

Details

Classifications

Entry 1
Id
publicAuthorityCentralGovernment
Scheme
UK_CA_TYPE
Description
Public authority - central government

Identifier

Id
PMQG-9965-CHZR
Scheme
GB-PPON

Contact

Recorded locations

  • Buyer location · London · UKI32 · SW1H 0EU · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-05a5b7-2025-10-01T11:55:07+01:00Preliminary market engagement notice on Find a Tender ·