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Preliminary Market Engagement - Online Parenting Interventions

Department for Education · Preliminary market engagement notice on Find a Tender

Tender information last checkedLast checked 30 Sept 2026, 09:37.

Opportunity overview

On the 7th of July 2025, the government published Giving every child the best start in life. ‘Giving every child the best start in life’ outlines how the government will improve child development and ensure that all children have the chance to achieve and thrive. To achieve the government’s overall mission objective of closing the opportunity gap, a milestone of a record proportion of children starting school ready to learn has been set. Progress will be measured through 75% of five-year-olds reaching a good level of development (GLD) in the early years foundation stage assessment by 2028. This assessment looks at children’s development across areas like language, personal, social and emotional development, and maths and literacy. This strategy pledges to deliver a “new evidenced-informed core offer for parents” of which a “digital parenting offer” will form one part. Requirement In line with this, the Department for Education (DfE) is seeking to engage with potential suppliers to share its early thinking, gain insight into the current market landscape for delivering an online parenting intervention and gather feedback to help shape the future delivery approach and inform potential procurement. The Department for Education is seeking a national, evidence-informed online parenting intervention to support families with children aged 0–5 across England, aiming to improve early childhood development and school readiness. The intervention should be accessible, inclusive, and scalable, offering high-quality digital support which can demonstrate positive impact on 3-4 year-old children’s socio-emotional / behavioural and/or communication outcomes, helping to achieve the 75% GLD milestone by 2028. For more information search for: https://www.gov.uk/government/publications/giving-every-child-the-best-start-in-life https://www.gov.uk/government/publications/early-years-foundation-stage-framework--2 Important: This is a zero-value notice for early market engagement purposes only. It is not a call for competition and does not commit the Department to procuring, or procuring services in any specific way. Any future opportunities will be subject to budgetary decisions and the availability of funding. The DfE is keen to maximise opportunities to participate in procurement for Small to Medium-sized Enterprises (SMEs) and Voluntary, Community and Social Enterprises (VCSEs). Consideration will also be given to consortia and collaborative bids from all forms of organisations.

Classification

  • CPV48190000 — Educational software package
  • CPV80000000 — Education and training services

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-059fd0
Status
planning
Above Threshold
Yes
Main Procurement Category
goods

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
planning

Suitability

Sme
Yes
Vcse
Yes

Contract period

Ends
21 Apr 2029, 23:59
Starts
22 Apr 2026, 00:00

Items and delivery

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Id
48190000
Scheme
CPV
Description
Educational software package
Entry 2
Id
80000000
Scheme
CPV
Description
Education and training services

Planning and budget

Documents

Entry 1
Id
058755-2025
Format
text/html
Notice Type
UK2
Description
Preliminary market engagement notice on Find a Tender
Document Type
marketEngagementNotice
Published
23 Sept 2025, 09:40

Milestones

Entry 1
Id
engagement
Type
engagement
Status
scheduled
Due
8 Oct 2025, 23:59
Description
We will hold an online market engagement event on Wednesday 1st October 2025 10:00 - 11:00. To register your interest and secure a place at the event, please use this link: https://events.teams.microsoft.com/event/439ea89a-b542-4e37-823a-26bfc80895c8@fad277c9-c60a-4da1-b5f3-b3b8b34a82f9 Following the event, participants will be invited to complete a survey to provide structured feedback on the proposed delivery and commercial models. The anticipated deadline to provide your responses to the survey will be 8th October 2025.

Buyer, suppliers and contacts

Organisation 1
Id
GB-PPON-PDZG-3487-DPVD
Name
Department for Education

Roles

buyer

Address

Region
UKI32
Country
GB
Locality
London
Postal Code
SW1P3BT
Country Name
United Kingdom
Street Address
Sanctuary Buildings, 20 Great Smith Street

Details

Classifications

Entry 1
Id
publicAuthorityCentralGovernment
Scheme
UK_CA_TYPE
Description
Public authority - central government

Identifier

Id
PDZG-3487-DPVD
Scheme
GB-PPON

Contact

Recorded locations

  • Buyer location · London · UKI32 · SW1P3BT · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-059fd0-2025-09-23T09:40:02+01:00Preliminary market engagement notice on Find a Tender ·