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PROCUREMENT OPPORTUNITY

Social Media and Insight

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD · Contract details notice on Find a Tender

Tender information last checkedLast checked 4 Oct 2026, 14:01.

Opportunity overview

AHDB requires a social media management service to manage, publish and analyse social media content across various platforms from a single dashboard. Key functions must include scheduling posts, managing social conversations, analysing performance through detailed reports and using social listening to gain audience and industry insights. The platform should streamline social media workflows, improve customer experiences and provide actionable data to drive business impact.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Sprout Social Inc

No match
Contract value
£93.3k
Awarded
Not supplied
Contract signed
2 Mar 2026
Including VAT
£112k
Award ID
1
Status
active
Location
Chicago, US, 60603, United States

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
2025-775
Status
complete
Procurement Method
open
Procurement Method Details
Below threshold - open competition

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
complete

Buyer, suppliers and contacts

Organisation 1
Name
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Id
GB-PPON-PBHX-8363-MBBV

Identifier

Scheme
GB-PPON
Id
PBHX-8363-MBBV

Address

Street Address
Middlemarch Business Park
Locality
Coventry
Postal Code
CV3 4SU
Country
GB
Country Name
United Kingdom
Region
UKG13

Contact

Name
Sarah Waters

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthoritySubCentralGovernment
Description
Public authority - sub-central government
Organisation 2
Name
Sprout Social Inc
Id
GB-FTS-176057

Address

Street Address
131 S.Dearborn Street
Locality
Chicago
Postal Code
60603
Country
US
Country Name
United States
Region
US

Contact

Roles

supplier

Details

Scale
sme
Vcse
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79341400
Description
Advertising campaign services

Suppliers

Supplier 1
Id
GB-FTS-176057
Name
Sprout Social Inc

Related lots

1

Contracts and changes

Entry 1
Id
1
Award ID
1
Title
Social Media and Insight
Status
active
Has Renewal
Yes
Above Threshold
No
Date Signed
2 Mar 2026, 00:00

Period

Starts
1 Apr 2026, 00:00
Ends
31 Mar 2027, 23:59
Max Extent Date
31 Mar 2029, 23:59

Renewal

Description
1+1

Value

Including VAT
112,000
Amount
93,333
Currency
GBP

Documents

Entry 1
Id
019379-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
4 Mar 2026, 11:26
Format
text/html

Recorded locations

  • Buyer location · Coventry · UKG13 · CV3 4SU · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 019379-2026Contract details notice on Find a Tender ·