Social Media and Insight

Opportunity overview

Award of contract - AHDB requires a social media management service to manage, publish and analyse social media content across various platforms from a single dashboard. Key functions must include scheduling posts, managing social conversations, analysing performance through detailed reports and using social listening to gain audience and industry insights. The platform should streamline social media workflows, improve customer experiences and provide actionable data to drive business impact. This opportunity closed on the 20th October 2025 after going out to competition.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

SPROUT SOCIAL UK LTD

Matched by number

Published award value: £93.3k
Awarded: 11 Dec 2025
Award ID: 1
Status: active
Identifier: GB-COH 11151277
Location: 10 Temple Back, UKK11, BS1 6FL, United Kingdom

Classification

CPV79341400 — Advertising campaign services

Lots

Lot 1£93.3k

Documents and notices

Contract award notice on Find a TenderOpen source ↗
Tender notice on Find a TenderOpen source ↗

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id: 2025-775
Status: complete
Above Threshold: No
Procurement Method: open
Main Procurement Category: services
How to submit: https://defra-family.force.com/s/Welcome ↗
Procurement Method Details: Below threshold - open competition

Legal basis

Id: 2023/54
Uri: https://www.legislation.gov.uk/ukpga/2023/54/contents ↗
Scheme: UKPGA

Tender Period

Ends: 20 Oct 2025, 12:00

Enquiry period

Ends: 8 Oct 2025, 12:00

Submission terms

Electronic Submission Policy: allowed

Lots and requirements

Entry 1

Id: 1
Status: complete
Has Renewal: Yes

Value

Amount: 93,333
Currency: GBP
Including VAT: 112,000

Renewal

Description: Initial contract for 1 year with 1+1 options to extend

Suitability

Sme: Yes

Award criteria

Criteria

Criterion 1

Name: Technical/Quality
Type: quality
Description: Technical/Quality

Numbers

Entry 1

Number: 90
Weight: percentageExact

Criterion 2

Name: Price/Cost
Type: price
Description: Price/Cost

Numbers

Entry 1

Number: 10
Weight: percentageExact

Contract period

Ends: 31 Mar 2027, 23:59
Starts: 1 Apr 2026, 00:00
Max Extent Date: 1 Apr 2027, 23:59

Selection criteria

Criteria

Criterion 1

Description: As per tender documents

Items and delivery

Item 1

Id: 1
Related Lot: 1

Delivery locations

Entry 1

Region: UK
Country: GB
Country Name: United Kingdom

Additional Classifications

Entry 1

Id: 79341400
Scheme: CPV
Description: Advertising campaign services

Published documents

Entry 1

Id: 056816-2025
Url: https://www.find-tender.service.gov.uk/Notice/056816-2025 ↗
Format: text/html
Notice Type: UK4
Description: Tender notice on Find a Tender
Document Type: tenderNotice
Published: 16 Sept 2025, 10:02

Buyer, suppliers and contacts

Organisation 1

Id: GB-PPON-PBHX-8363-MBBV
Name: Agriculture and Horticulture Development Board

Roles

buyer

Address

Region: UKG13
Country: GB
Locality: Coventry
Postal Code: CV3 4PE
Country Name: United Kingdom
Street Address: Middlemarch Business Park, Siskin Parkway East

Details

Url: http://www.ahdb.org.uk ↗

Classifications

Entry 1

Id: publicAuthorityCentralGovernment
Scheme: UK_CA_TYPE
Description: Public authority - central government

Identifier

Id: PBHX-8363-MBBV
Scheme: GB-PPON

Contact

Name: Sarah Waters
Email: procurement@ahdb.org.uk

Organisation 2

Id: GB-COH-11151277
Name: SPROUT SOCIAL UK LTD

Roles

supplier

Address

Region: UKK11
Country: GB
Locality: 10 Temple Back
Postal Code: BS1 6FL
Country Name: United Kingdom
Street Address: Suite 2 First Floor

Details

Vcse: No
Scale: sme

Identifier

Id: 11151277
Scheme: GB-COH

Contact

Email: vincent.obeirne@sproutsocial.com

Additional Identifiers

Entry 1

Id: PNVH-4616-GBRY
Scheme: GB-PPON

Award information

Award 1

Id: 1
Date: 11 Dec 2025, 00:00
Title: Social Media and Insight
Status: active
Has Renewal: Yes
Above Threshold: No
Main Procurement Category: services

Items

Item 1

Id: 1
Related Lot: 1

Delivery locations

Entry 1

Region: UK
Country: GB
Country Name: United Kingdom

Additional Classifications

Entry 1

Id: 79341400
Scheme: CPV
Description: Advertising campaign services

Value

Amount: 93,333
Currency: GBP
Including VAT: 112,000

Renewal

Description: Initial contract for 1 year with 1+1 options to extend

Documents

Entry 1

Id: 081877-2025
Url: https://www.find-tender.service.gov.uk/Notice/081877-2025 ↗
Format: text/html
Notice Type: UK6
Description: Contract award notice on Find a Tender
Document Type: awardNotice
Published: 11 Dec 2025, 11:36

Suppliers

Supplier 1

Id: GB-COH-11151277
Name: SPROUT SOCIAL UK LTD

Milestones

Entry 1

Id: 1
Type: futureSignatureDate
Status: scheduled
Due: 2 Feb 2026, 23:59

Related lots

Contract period

Ends: 31 Mar 2027, 23:59
Starts: 1 Apr 2026, 00:00
Max Extent Date: 31 Mar 2029, 23:59

Recorded locations

Buyer location · Coventry · UKG13 · CV3 4PE · United Kingdom
Delivery location · UK · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION

ocds-h6vhtk-059af8-2025-12-11T11:36:59ZTender notice on Find a Tender · 11 Dec 2025, 11:36