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PROCUREMENT OPPORTUNITY

Web Optimisation Platform

University of Exeter · Contract details notice on Find a Tender

Tender information last checkedLast checked 5 Oct 2026, 04:44.

Opportunity overview

We require a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

AB Tasty LTD

Match pending…
Contract value
£219.8k
Awarded
Not supplied
Contract signed
14 Jan 2026
Including VAT
£263.8k
Award ID
1
Status
active
Identifier
GB-PPON PQDD-6716-QXXR
Location
London, UKI31, EC2R 8DU, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot LOT-0000Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
UOE/2025/060/JU
Status
complete
Procurement Method
open
Procurement Method Details
Open procedure

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
LOT-0000
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
University of Exeter
Id
GB-PPON-PZYG-2396-XCRZ

Identifier

Scheme
GB-PPON
Id
PZYG-2396-XCRZ

Address

Street Address
Northcote House
Locality
Exeter
Postal Code
EX4 4QH
Country
GB
Country Name
United Kingdom
Region
UKK43

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicUndertaking
Description
Public undertaking
Organisation 2
Name
AB Tasty LTD
Id
GB-PPON-PQDD-6716-QXXR

Identifier

Scheme
GB-PPON
Id
PQDD-6716-QXXR

Address

Street Address
C/O Pramex International Ltd 8th Floor South, 11 Old Jewry,
Locality
London
Postal Code
EC2R 8DU
Country
GB
Country Name
United Kingdom
Region
UKI31

Contact

Roles

supplier

Details

Scale
sme
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
LOT-0000
Related Lot
LOT-0000

Additional Classifications

Entry 1
Scheme
CPV
Id
72000000
Description
IT services: consulting, software development, Internet and support

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-PPON-PQDD-6716-QXXR
Name
AB Tasty LTD

Related lots

LOT-0000

Contracts and changes

Entry 1
Id
1
Award ID
1
Title
Web Optimisation Platform
Status
active
Above Threshold
Yes
Date Signed
14 Jan 2026, 00:00

Period

Starts
15 Jan 2026, 00:00
Ends
16 Nov 2029, 23:59

Value

Including VAT
263,760
Amount
219,800
Currency
GBP

Documents

Entry 1
Id
005220-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
21 Jan 2026, 11:52
Format
text/html

Recorded locations

  • Buyer location · Exeter · UKK43 · EX4 4QH · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 005220-2026Contract details notice on Find a Tender ·