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PROCUREMENT OPPORTUNITY

Media Buying

West Midlands Combined Authority · Contract details notice on Find a Tender

Tender information last checkedLast checked 4 Oct 2026, 18:56.

Opportunity overview

WMCA is seeking to procure a qualified media buying agency to plan, purchase, manage, and report on media campaigns across multiple channels. This contract aims to deliver cost-effective, targeted communications that reach intended audiences and support the organisation’s strategic objectives.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

BBJ&K

Match pending…
Contract value
£15m
Awarded
Not supplied
Contract signed
20 Feb 2026
Including VAT
£18m
Award ID
1
Status
active
Identifier
GB-COH 10418977
Location
Birmingham, UKG31, B31UD, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
PRT-COMM-ESG-2025-0001
Status
complete
Procurement Method
open
Procurement Method Details
Open procedure

Legal basis

Id
2023/54
Scheme
UKPGA

Covered By

GPA

Lots and requirements

Entry 1
Id
1
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
West Midlands Combined Authority
Id
GB-PPON-PGMD-1353-PZVX

Identifier

Scheme
GB-PPON
Id
PGMD-1353-PZVX

Address

Street Address
16 Summer Lane
Locality
Birmingham
Postal Code
B19 3SD
Country
GB
Country Name
United Kingdom
Region
UKG31

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthoritySubCentralGovernment
Description
Public authority - sub-central government
Organisation 2
Name
BBJ&K
Id
GB-COH-10418977

Identifier

Scheme
GB-COH
Id
10418977

Address

Street Address
22 Mary Street
Locality
Birmingham
Postal Code
B31UD
Country
GB
Country Name
United Kingdom
Region
UKG31

Contact

Roles

supplier

Details

Scale
sme
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79340000
Description
Advertising and marketing services

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-COH-10418977
Name
BBJ&K

Related lots

1

Contracts and changes

Entry 1
Id
1
Award ID
1
Title
Media Buying
Status
active
Has Renewal
Yes
Above Threshold
Yes
Date Signed
20 Feb 2026, 00:00

Period

Starts
20 Feb 2026, 00:00
Ends
21 Feb 2029, 23:59
Max Extent Date
21 Feb 2031, 23:59

Renewal

Description
To extend the contract, a review of the suppliers performance against the KPI's will be undertaken 6 months prior to the end of the contract. If KPI's are being met, then the contract can be extended.

Value

Including VAT
18,000,000
Amount
15,000,000
Currency
GBP

Documents

Entry 1
Id
A-12501
Document Type
contractSigned
Format
application/pdf
Entry 2
Id
016332-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
24 Feb 2026, 09:42
Format
text/html

Agreed Metrics

Entry 1
Id
1
Title
Budget Reporting
Description
To report on spend during campaigns

Observations

Entry 1
Id
frequency

Period

Duration In Days
7
Entry 2
Id
2
Title
Campaign Delivery
Description
95% of campaigns launched on time and in full by the desired start date outlined in the works order form

Observations

Entry 1
Id
frequency

Period

Duration In Months
3
Entry 3
Id
3
Title
Governance
Description
New briefs answered within a maximum of 3 weeks from issue date Timescales will vary dependant on the size of campaign (between 1 to 3 weeks) and will be set out in the work order

Observations

Entry 1
Id
frequency

Period

Duration In Months
1
Entry 4
Id
4
Title
Customer Services
Description
95% of request calls and emails acknowledged within 24 hours during business hours

Observations

Entry 1
Id
frequency

Period

Duration In Months
3

Amendments

Entry 1
Description
Copy of contract uploaded
Id
016332-2026

Recorded locations

  • Buyer location · Birmingham · UKG31 · B19 3SD · United Kingdom

Notice and amendment history

3 published notice versions reviewed by ProcuraAxis.

3 VERSIONS
  1. 009301-2026Contract award notice on Find a Tender ·
  2. 016310-2026Contract details notice on Find a Tender ·
  3. 016332-2026Contract details notice on Find a Tender ·