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PROCUREMENT OPPORTUNITY

AM_742 Study UK Digital Campaign in the USA

British Council · Tender notice on Find a Tender

Tender information last checkedLast checked 30 Sept 2026, 05:55.

Opportunity overview

Procuring these services will support the delivery of our annual Study UK plan for the USA by leveraging the expertise of an agency familiar with both the local market and the international education sector. This approach will enhance campaign effectiveness, reduce costs through better audience targeting, and improve efficiency by minimizing staff time required for implementation. It will also strengthen the quality of Study UK's digital presence in the USA, including on the British Council website, which is essential given our limited resources and small team.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Classification

  • CPV79340000 — Advertising and marketing services

Lots

  • Lot 1£38.8k

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-055b26
Status
complete
Above Threshold
No
Procurement Method
open
Main Procurement Category
services
Procurement Method Details
Below threshold - open competition

Legal basis

Id
2023/54
Scheme
UKPGA

Tender Period

Ends
22 Jul 2025, 00:59

Enquiry period

Ends
12 Jul 2025, 00:59

Submission terms

Electronic Submission Policy
allowed

Lots and requirements

Entry 1
Id
1
Status
complete

Value

Amount
38,800
Currency
GBP
Including VAT
45,000

Award criteria

Description
Qualityandexpertise30%Methodologyandapproach15%Audienceinsight15%Commercial40%

Contract period

Ends
6 Aug 2026, 00:59
Starts
5 Aug 2025, 01:00

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
MX
Country
MX
Country Name
Mexico

Additional Classifications

Entry 1
Id
79340000
Scheme
CPV
Description
Advertising and marketing services

Published documents

Entry 1
Id
038245-2025
Format
text/html
Notice Type
UK4
Description
Tender notice on Find a Tender
Document Type
tenderNotice
Published
8 Jul 2025, 13:50

Buyer, suppliers and contacts

Organisation 1
Id
GB-PPON-PHTN-1551-GCQH
Name
British Council

Roles

buyer

Address

Region
UKI41
Country
GB
Locality
London
Postal Code
E20 1JQ
Country Name
United Kingdom
Street Address
1 Redman Place

Details

Classifications

Entry 1
Id
publicAuthoritySubCentralGovernment
Scheme
UK_CA_TYPE
Description
Public authority - sub-central government

Identifier

Id
PHTN-1551-GCQH
Scheme
GB-PPON

Contact

Name
Beatriz Calderon
Organisation 2
Id
GB-PPON-PJHD-8764-MTVV
Name
International Education Advantage, LLC (Intead)

Roles

supplier

Address

Region
US
Country
US
Locality
Salem
Postal Code
MA01970
Country Name
United States
Street Address
10 Federal Street, Suite 210

Details

Vcse
No
Scale
large

Identifier

Id
PJHD-8764-MTVV
Scheme
GB-PPON

Contact

Award information

Award 1
Id
1
Date
25 Aug 2025, 01:00
Status
active
Above Threshold
No
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
MX
Country
MX
Country Name
Mexico

Additional Classifications

Entry 1
Id
79341400
Scheme
CPV
Description
Advertising campaign services

Value

Amount
37,800
Currency
GBP
Including VAT
45,000

Documents

Entry 1
Id
051095-2025
Format
text/html
Notice Type
UK6
Description
Contract award notice on Find a Tender
Document Type
awardNotice
Published
25 Aug 2025, 16:48

Suppliers

Supplier 1
Id
GB-PPON-PJHD-8764-MTVV
Name
International Education Advantage, LLC (Intead)

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Status
scheduled
Due
2 Sept 2025, 00:59

Related lots

1

Contract period

Ends
6 Sept 2026, 00:59
Starts
5 Sept 2025, 01:00

Recorded locations

  • Buyer location · London · UKI41 · E20 1JQ · United Kingdom
  • Delivery location · MX · Mexico

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-055b26-2025-08-25T16:48:39+01:00Tender notice on Find a Tender ·