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PROCUREMENT OPPORTUNITY

Legacy Campaigns 2025 - 2026

Board of Trustees of the Royal Botanic Gardens Kew · compiled

Tender information last checkedLast checked 30 Sept 2026, 05:04.

Opportunity overview

To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Influence Digital Ltd

Match pending…
Contract value
£60k
Awarded
Not supplied
Contract signed
18 Jun 2025
Award ID
035216-2025-1
Status
active
Identifier
GB-COH N/A
Location
London, UK, W1T 2RH, United Kingdom

Classification

  • CPV72221000 — Business analysis consultancy services

Lots

  • To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign. The scope of requirements is: • Response to brief • Audience analysis and scoping • Audience targeting strategy • Channel mix proposal • Creative optimisation • Establish KPIs and success metrics • Budget allocation across channel mix • Optimisation of live campaign • End of campaign reportValue not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
RBGKEW1443
Status
complete
Review Details
British Library Digital Advertising and Specialist Marketing Support Framework - Direct Award Framework information : DIGITAL ADVERTISING AND SPECIALIST MARKETING SUPPORT AGREEMENT REFERENCE: 002162
Procurement Method
limited
Main Procurement Category
services
Procurement Method Details
Award procedure without prior publication of a call for competition
Why this procedure was chosen
The supplier is a specialist in the sector and has strong experience in fundraising media buying, specifically in the legacy area. They are also the lead supplier under the Digtial Advertising category in the framework, offering specialist marketing support.

Covered By

GPA

Legal basis

Id
32014L0024
Scheme
CELEX

Classification

Id
72221000
Scheme
CPV
Description
Business analysis consultancy services

Procedure reasons

Entry 1
Id
D_OUTSIDE_SCOPE
Scheme
TED_PT_AWARD_CONTRACT_WITHOUT_CALL
Description
The procurement falls outside the scope of application of the directive

Lots and requirements

Entry 1
Id
1
Status
cancelled
Has Options
No
Description
To develop and deliver a media strategy for our Legacy Autumn 2025 Campaign and for our Legacy Spring 2026 Campaign. The scope of requirements is: • Response to brief • Audience analysis and scoping • Audience targeting strategy • Channel mix proposal • Creative optimisation • Establish KPIs and success metrics • Budget allocation across channel mix • Optimisation of live campaign • End of campaign report

Award criteria

Criteria

Criterion 1
Type
price

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKC
Entry 2
Region
UKD
Entry 3
Region
UKE
Entry 4
Region
UKF
Entry 5
Region
UKG
Entry 6
Region
UKH
Entry 7
Region
UKI
Entry 8
Region
UKJ
Entry 9
Region
UKK

Buyer, suppliers and contacts

Organisation 1
Id
GB-COH-PGTT-3583-QXLN
Name
Board of Trustees of the Royal Botanic Gardens Kew

Roles

buyer

Address

Region
UKI75
Locality
KEW GREEN
Postal Code
TW93AE
Country Name
United Kingdom
Street Address
THE HERBARIUM

Details

Classifications

Entry 1
Id
MINISTRY
Scheme
TED_CA_TYPE
Description
Ministry or any other national or federal authority, including their regional or local subdivisions
Entry 2
Id
05
Scheme
COFOG
Description
Environmental protection

Identifier

Id
PGTT-3583-QXLN
Scheme
GB-COH
Legal Name
Board of Trustees of the Royal Botanic Gardens Kew

Contact

Telephone
+44 2083325000
Organisation 2
Id
GB-COH-N/A
Name
Influence Digital Ltd

Roles

supplier

Address

Region
UK
Locality
London
Postal Code
W1T 2RH
Country Name
United Kingdom
Street Address
: 40 Whitfield Street, Registered Company Number: 07125666

Details

Scale
large

Identifier

Id
N/A
Scheme
GB-COH
Legal Name
Influence Digital Ltd
Organisation 3
Id
GB-FTS-152570
Name
Head of Procurement & Contract Management, Royal Botanic Gardens, Kew

Roles

reviewBody

Address

Locality
London
Postal Code
TW9 3AE
Country Name
United Kingdom
Street Address
Royal Botanic Gardens, Kew, The Herbarium, Kew Green Richmond,

Identifier

Legal Name
Head of Procurement & Contract Management, Royal Botanic Gardens, Kew

Award information

Award 1
Id
035216-2025-1
Status
active

Suppliers

Supplier 1
Id
GB-COH-N/A
Name
Influence Digital Ltd

Related lots

1

Contracts and changes

Entry 1
Id
035216-2025-1
Status
active
Award ID
035216-2025-1
Date Signed
19 Jun 2025, 00:00

Value

Amount
60,000
Currency
GBP

Recorded locations

  • Buyer location · KEW GREEN · UKI75 · TW93AE · United Kingdom
  • Delivery location · UKC
  • Delivery location · UKD
  • Delivery location · UKE
  • Delivery location · UKF
  • Delivery location · UKG
  • Delivery location · UKH
  • Delivery location · UKI
  • Delivery location · UKJ
  • Delivery location · UKK

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-0553ba-2025-06-25T17:36:07+01:00compiled ·