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PROCUREMENT OPPORTUNITY

ID 5827739 - DfI - Advertising service to promote safe and sustainable travel in Northern Ireland

Department for Infrastructure · Tender notice on Find a Tender

Tender information last checkedLast checked 30 Sept 2026, 04:43.

Opportunity overview

DfI - Advertising service to promote safe and sustainable travel in Northern Ireland The Department for Infrastructure (DfI) wishes to appoint a Contractor to provide advertising and related services to deliver a range of advertising campaigns. The Contract will be for an initial period of three years followed by two optional extension periods of up to 12 months each. The Supplier will be required to provide a comprehensive suite of services including creative development and strategy, advertising (traditional and digital), creative design and content creation, copywriting, campaign management and evaluation to ensure value for money and impact amongst its target audiences. This advertising campaign Contract will be made up of several separate strands, each funded by the responsible Business Area within DfI

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

ARDMORE ADVERTISING & MARKETING LIMITED

Matched by number
Published award value
£4.4m
Awarded
27 Aug 2025
Award ID
1
Status
active
Identifier
GB-COH NI022062
Location
Holywood, UKN09, BT18 9JQ, United Kingdom

Classification

  • CPV79340000 — Advertising and marketing services
  • CPV79341000 — Advertising services
  • CPV79341200 — Advertising management services
  • CPV79341400 — Advertising campaign services

Lots

  • Lot 1£4.4m

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ID 5827739
Status
complete
Published risks
If at any time during the procurement, or post award, it comes to the attention of the Contracting Authority (CA) or CPD, by whatever means, that a Supplier has become ‘excluded’ or ‘excludable’ as per Sec 57 of the PA 2023, the CA, after compliance with its obligations under the PA 23, reserves the right to exclude said Supplier from the procurement procedure or terminate any contract they have been awarded. The Contracting Authority expressly reserves the rights: (I). not to award any contract as a result of the procurement process commenced by publication of this notice; (II). to make whatever changes it may see fit to the content and structure of the tendering Competition; (III). to award (a) contract(s) in respect of any part(s) of the [services] covered by this notice; and (IV). to award contract(s) in stages
Above Threshold
Yes
Procurement Method
open
Main Procurement Category
services
How to submit
Tenders must be submitted electronically via the relevant Call for Tender (CfT) opportunity on eTendersNI, website details immediately below. Paper submissions will not be accepted or considered and will be rejected by the Contracting Authority / Buyer. The tender documents are available with unrestricted and full direct access, free of charge, at: URL https://etendersni.gov.uk/epps
Procurement Method Details
Open procedure

Covered By

GPA

Legal basis

Id
2023/54
Scheme
UKPGA

Expected award period

Ends
8 Sept 2025, 23:59

Tender Period

Ends
24 Jul 2025, 23:59

Contract terms

Financial Terms
For further details on invoicing procedures please see : https://www.finance-ni.gov.uk/articles/account-ni-good-invoicing-practice Contract Value The estimated value of this contract is between £4.4M and £6.2M (ex VAT)figure indicated in the Scope Section represents an overall estimated contract value. This value reflects the potential scale of the contract and takes into account potential optional extension periods and the uptake of potential optional services as detailed in the tender documents. This figure does not however take into account the application of indexation or increases to charges due to increases in the Real Living Wage. Neither CPD nor the contracting Authority can provide any guarantee as to the level of business under this contract. The Contracting Authority does not bind itself to accept the lowest or any tender. Suppliers remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the Supplier in connection with taking part in this procurement process regardless of whether such costs arise as a consequence, directly or indirectly of any amendments made to the procurement documents by the Contracting Authority at any time. No legally binding contract shall arise (and a Supplier shall have no legitimate expectation that a contract will be entered into) until such time as entry into the Contract has been confirmed by the Contracting Authority.

Enquiry period

Ends
10 Jul 2025, 23:59

Submission terms

Electronic Submission Policy
allowed

Languages

en

Lots and requirements

Entry 1
Id
1
Status
complete
Has Renewal
Yes

Value

Amount
4,400,000
Currency
GBP
Including VAT
5,280,000

Renewal

Description
It is anticipated that there will be a further two optional extensions of up to 12 months each.

Suitability

Sme
Yes

Award criteria

Weighting Description
Award Criteria

Criteria

Criterion 1
Name
AC1 - Strategic Solution
Type
quality
Description
Please see tender documents for full details
Criterion 2
Name
AC2 - Media Strategy, Rationale and Media Plan
Type
quality
Description
Please see tender documents for full details
Criterion 3
Name
AC3 - Social Value
Type
quality
Description
Please see tender documents for full details
Criterion 4
Name
AC4 - Key Personnel Experience
Type
quality
Description
Please see tender documents for full details
Criterion 5
Name
AC5 - Proposals for research and evaluation
Type
quality
Description
Please see tender documents for full details
Criterion 6
Name
AC6 - Total Campaign Delivery Cost
Type
cost
Description
Please see tender documents for full details
Criterion 7
Name
AC7 - Average Hourly Rate
Type
cost
Description
Please see tender documents for full details
Criterion 8
Name
AC8 - Creative Proposal (Presentation) of AC1 campaign
Type
quality
Description
Please see tender documents for full details

Contract period

Ends
30 Sept 2028, 23:59
Starts
1 Oct 2025, 00:00
Max Extent Date
30 Sept 2030, 23:59

Selection criteria

Criteria

Criterion 1
Type
technical
Description
As per Tender documentation.

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKN
Country
GB
Country Name
United Kingdom

Additional Classifications

Entry 1
Id
79340000
Scheme
CPV
Description
Advertising and marketing services
Entry 2
Id
79341000
Scheme
CPV
Description
Advertising services
Entry 3
Id
79341400
Scheme
CPV
Description
Advertising campaign services
Entry 4
Id
79341200
Scheme
CPV
Description
Advertising management services

Published documents

Entry 1
Id
conflictOfInterest
Description
Not published
Document Type
conflictOfInterest
Entry 2
Id
034160-2025
Format
text/html
Notice Type
UK4
Description
Tender notice on Find a Tender
Document Type
tenderNotice
Published
20 Jun 2025, 16:02

Buyer, suppliers and contacts

Organisation 1
Id
GB-PPON-PYGQ-2313-DQRY
Name
Department for Infrastructure

Roles

buyer

Address

Region
UKN06
Country
GB
Locality
Belfast
Postal Code
BT7 2JA
Country Name
United Kingdom
Street Address
James House, 2 - 4 Cromac Avenue

Details

Classifications

Entry 1
Id
publicAuthorityCentralGovernment
Scheme
UK_CA_TYPE
Description
Public authority - central government
Entry 2
Id
GB-NIR
Scheme
UK_CA_DEVOLVED_REGULATIONS
Description
Northern Irish devolved regulations apply

Identifier

Id
PYGQ-2313-DQRY
Scheme
GB-PPON

Contact

Organisation 2
Id
GB-PPON-PVWG-8426-YWXV
Name
Department of Finance
Role Details
Construction and Procurement Delivery - Supplies and Services Division, is a Centre of Procurement Expertise and provides a central procurement function for central government in Northern Ireland

Roles

procuringEntity
processContactPoint

Address

Region
UKN06
Country
GB
Locality
Belfast
Postal Code
BT3 9ED
Country Name
United Kingdom
Street Address
Clare House, 303 Airport Road West

Details

Identifier

Id
PVWG-8426-YWXV
Scheme
GB-PPON

Contact

Organisation 3
Id
GB-COH-NI026336
Name
GENESIS ADVERTISING LIMITED

Roles

tenderer

Address

Region
UKN06
Country
GB
Locality
Belfast
Postal Code
BT9 6JP
Country Name
United Kingdom
Street Address
58 Osborne Park

Details

Vcse
No
Scale
sme

Identifier

Id
NI026336
Scheme
GB-COH

Additional Identifiers

Entry 1
Id
PMTW-7821-GMZY
Scheme
GB-PPON
Organisation 4
Id
GB-COH-NI647073
Name
GRAY'S COMMUNICATIONS LIMITED

Roles

tenderer

Address

Region
UKN0A
Country
GB
Locality
Londonderry
Postal Code
BT47 6AR
Country Name
United Kingdom
Street Address
30 Clooney Terrace

Details

Vcse
No
Scale
sme

Identifier

Id
NI647073
Scheme
GB-COH

Additional Identifiers

Entry 1
Id
PXZW-8671-YJGZ
Scheme
GB-PPON
Organisation 5
Id
GB-COH-01057816
Name
KROW AGENCY LTD

Roles

tenderer

Address

Region
UKK43
Country
GB
Locality
Barnstaple
Postal Code
EX32 0RN
Country Name
United Kingdom
Street Address
The Old Sawmills

Details

Vcse
No
Scale
sme

Identifier

Id
01057816
Scheme
GB-COH

Additional Identifiers

Entry 1
Id
PJMT-9338-NCHT
Scheme
GB-PPON
Organisation 6
Id
GB-COH-NI022062
Name
ARDMORE ADVERTISING & MARKETING LIMITED

Roles

supplier

Address

Region
UKN09
Country
GB
Locality
Holywood
Postal Code
BT18 9JQ
Country Name
United Kingdom
Street Address
Unit 3 Kinnegar Drive

Details

Vcse
No
Scale
sme
Sheltered Workshop
No
Public Service Mission Organization
No

Identifier

Id
NI022062
Scheme
GB-COH

Contact

Additional Identifiers

Entry 1
Id
PWRL-4594-MBTY
Scheme
GB-PPON

Award information

Award 1
Id
1
Date
28 Aug 2025, 00:00
Title
- DfI - Advertising service to promote safe and sustainable travel in Northern Ireland
Status
active
Has Renewal
Yes
Above Threshold
Yes
Main Procurement Category
services
Assessment Summaries Date Sent
28 Aug 2025, 00:00

Items

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKN
Country
GB
Country Name
United Kingdom

Additional Classifications

Entry 1
Id
79340000
Scheme
CPV
Description
Advertising and marketing services

Value

Amount
4,400,000
Currency
GBP
Including VAT
5,280,000

Renewal

Description
It is anticipated that there will be a further two optional extensions of up to 12 months each

Documents

Entry 1
Id
052311-2025
Format
text/html
Notice Type
UK6
Description
Contract award notice on Find a Tender
Document Type
awardNotice
Published
29 Aug 2025, 10:30

Suppliers

Supplier 1
Id
GB-COH-NI022062
Name
ARDMORE ADVERTISING & MARKETING LIMITED

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Status
scheduled
Due
11 Sept 2025, 23:59

Related lots

1

Contract period

Ends
30 Sept 2028, 23:59
Starts
1 Oct 2025, 00:00
Max Extent Date
30 Sept 2030, 23:59

Standstill Period

Ends
9 Sept 2025, 23:59

Contracts and changes

Entry 1
Id
1
Title
- DfI - Advertising service to promote safe and sustainable travel in Northern Ireland
Status
active
Award ID
1
Date Signed
15 Sept 2025, 00:00
Has Renewal
Yes
Above Threshold
Yes
No Agreed Metrics Rationale
The contracting authority considers that performance could not appropriately be assessed using KPIs.

Value

Amount
4,400,000
Currency
GBP
Including VAT
5,280,000

Period

Ends
30 Sept 2028, 23:59
Starts
1 Oct 2025, 00:00
Max Extent Date
30 Sept 2030, 23:59

Renewal

Description
It is anticipated that there will be a further two optional extensions of up to 12 months each

Documents

Entry 1
Id
057039-2025
Format
text/html
Notice Type
UK7
Description
Contract details notice on Find a Tender
Document Type
contractNotice
Published
16 Sept 2025, 15:52

Recorded locations

  • Buyer location · Belfast · UKN06 · BT7 2JA · United Kingdom
  • Delivery location · UKN · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-055129-2025-09-16T15:52:52+01:00Tender notice on Find a Tender ·