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PROCUREMENT OPPORTUNITY

Digital Affiliate Marketing

Transport for Wales Rail Limited (Utility Buyer) · compiled

Tender information last checkedLast checked 30 Sept 2026, 04:21.

Opportunity overview

Maintain the current affiliate marketing programme. Manage the affiliate programme through the existing bespoke digital monitoring global affiliate marketing platform that connects advertisers with publishers.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

N21 LIMITED

Match pending…
Published award value
Value not stated
Awarded
Not supplied
Contract signed
10 Apr 2025
Award ID
031998-2025-1
Status
active
Location
Newcastle Upon Tyne, UK, NE62AR, United Kingdom

Classification

  • CPV79342000 — Marketing services
  • CPV79340000 — Advertising and marketing services

Lots

  • Agreement for 12 months for digital affiliate marketing services to ensure business continuity of technical infrastructure across existing partner platform and passenger interfaces.Value not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
TFW0867.00
Status
complete
Procurement Method
limited
Main Procurement Category
services
Procurement Method Details
Award procedure without prior publication of a call for competition
Why this procedure was chosen
TfW is in the process of planning a new procurement to deliver a wider Digital Marketing Agency Procurement. It is anticipated a notice for the new procurement will be placed in August 2025. Attempting to run a competition which could result in a change of provider, at the same time as delivering a wider procurement for a Digital Marketing Agency strategic partner would result in technical and commercial difficulty for TfW Rail Ltd and undermine the delivery of value for money and adversely impact upon business continuity and services to passengers. The current technical infrastructure is deeply embedded and more time is required to ensure the re-establish of technical links, tracking and measurements are maintained within IT systems with minimal risk to network loss and cannot be easily replicated or without considerable investment into deep linking. This interim agreement is required to ensure essential business continuity and will commence 13th June 2025 for a period of 12 months, with the option to extend for a further 12 months, if needed to support the implementation of a new provider.

Covered By

GPA

Legal basis

Id
32014L0025
Scheme
CELEX

Classification

Id
79342000
Scheme
CPV
Description
Marketing services

Procedure reasons

Entry 1
Id
D_TECHNICAL
Scheme
TED_PT_AWARD_CONTRACT_WITHOUT_CALL
Description
The works, supplies or services can be provided only by a particular economic operator due to absence of competition for technical reasons

Lots and requirements

Entry 1
Id
1
Status
cancelled
Has Options
Yes
Description
Agreement for 12 months for digital affiliate marketing services to ensure business continuity of technical infrastructure across existing partner platform and passenger interfaces.

Options

Description
Option to extend for a further 12 months to ensure essential business continuity and support transition to potential new partner

Award criteria

Criteria

Criterion 1
Name
Total Tender Price
Type
cost
Description
100

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery Location

Description
Multiple digital platforms.

Delivery locations

Entry 1
Region
UKL

Additional Classifications

Entry 1
Id
79340000
Scheme
CPV
Description
Advertising and marketing services

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-12368
Name
Transport for Wales Rail Limited (Utility Buyer)

Roles

buyer

Address

Region
UKL
Locality
Rhondda Cynon Taf
Postal Code
CF37 4TH
Country Name
United Kingdom
Street Address
3 Llys Cadwyn, Pontypridd

Details

Classifications

Entry 1
Id
RAILWAY_SERVICES
Scheme
TED_CE_ACTIVITY
Description
Railway services

Identifier

Legal Name
Transport for Wales Rail Limited (Utility Buyer)

Contact

Telephone
+44 2920720500
Organisation 2
Id
GB-FTS-151140
Name
N21 LIMITED

Roles

supplier

Address

Region
UK
Locality
Newcastle Upon Tyne
Postal Code
NE62AR
Country Name
United Kingdom
Street Address
166 Brinkburn Street

Details

Scale
large

Identifier

Legal Name
N21 LIMITED
Organisation 3
Id
GB-FTS-111
Name
High Court

Roles

reviewBody

Address

Locality
London
Postal Code
WC2A 2LL
Country Name
United Kingdom
Street Address
Royal Courts of Justice, The Strand

Identifier

Legal Name
High Court

Contact

Telephone
+44 2079477501

Award information

Award 1
Id
031998-2025-1
Status
active

Suppliers

Supplier 1
Id
GB-FTS-151140
Name
N21 LIMITED

Related lots

1

Contracts and changes

Entry 1
Id
031998-2025-1
Status
active
Award ID
031998-2025-1
Date Signed
11 Apr 2025, 00:00

Recorded locations

  • Buyer location · Rhondda Cynon Taf · UKL · CF37 4TH · United Kingdom
  • Delivery location · UKL

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-0547d4-2025-06-12T15:00:20+01:00compiled ·