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PROCUREMENT OPPORTUNITY

Search Engine Optimisation Services (SEO)

VisitScotland · compiled

Tender information last checkedLast checked 30 Sept 2026, 04:14.

Opportunity overview

Search Engine Optimisation services for VisitScotland

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Big Wednesday

Match pending…
Contract value
£370.9k
Awarded
Not supplied
Contract signed
30 Sept 2025
Award ID
063872-2025-VSEH24013-1
Status
active
Location
Edinburgh, UK, EH3 9QA, United Kingdom

Classification

  • CPV72000000 — IT services: consulting, software development, Internet and support
  • CPV72212220 — Internet and intranet software development services
  • CPV72212221 — Internet browsing software development services
  • CPV72421000 — Internet or intranet client application development services

Lots

  • The primary requirement is to provide Search Engine Optimisation Services (SEO) for https://www.visitscotland.com. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015.£420k

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
VSEH24013
Status
complete
Has Recurrence
Yes
Procurement Method
open
Main Procurement Category
services
Procurement Method Details
Open procedure

Covered By

GPA

Bid Opening

Date
11 Jul 2025, 12:00

Legal basis

Id
32014L0024
Scheme
CELEX

Recurrence

Description
February 2028

Expected award period

Starts
11 Jul 2025, 12:00

Tender Period

Ends
11 Jul 2025, 12:00

Communication

Contract terms

Has Electronic Payment
Yes

Classification

Id
72000000
Scheme
CPV
Description
IT services: consulting, software development, Internet and support

Submission terms

Languages

en

Bid Validity Period

Duration In Days
180

Submission Method

electronicSubmission

Other Requirements

Requires Staff Names And Qualifications
Yes

Selection criteria

Criteria

Criterion 1
Type
economic
Description
VS may seek a Parent Company Guarantee if available. - VS may carry out independent Financial Credit checks on your organisation. The checks undertaken shall provide VS with information on your organisation’s risk rating. It shall be at VS discretion whether we deem the risk to be unacceptable and therefore may exclude your organisation from being taken any further in the Procurement process. VS also reserve the right to request further information, if no information can be found within the Credit rating system, or the information is incomplete. - SPD Question 4B.5.1 – It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commence of any subsequently awarded contract, the types and levels of insurance indicated below: Employer’s (Compulsory) Liability Insurance in accordance with any legal obligation for the time being in force = 5,000,000(GBP) Public Liability Insurance = 2,000,000(GBP) for any one incident and unlimited in total - Please add details of any other relevant insurance policies you may have, along with the level of cover held.

Applies To

supplier
Criterion 2
Type
technical
Description
SPD Question 4C.1.2 – Bidders will be required to provide examples that demonstrate that they have the relevant experience to deliver the services/supplies. - Bidders are required to provide 2 recent case studies detailing their experience over the last 3 years of providing SEO services of similar scale and value. Case studies should (where possible) also include client name/telephone/ e -mail address information, dates and contract values. VS will have discretion to choose from the list, and thereafter obtain at least two references from the bidder’s client base. - Bidders must demonstrate they have relevant experience of delivering a SEO similar to our requirements.

Applies To

supplier

Lots and requirements

Entry 1
Id
1
Status
cancelled
Has Options
Yes
Has Renewal
Yes
Description
The primary requirement is to provide Search Engine Optimisation Services (SEO) for https://www.visitscotland.com. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in the regulation 58 of the Public Contracts (Scotland) Regulation 2015.

Value

Amount
420,000
Currency
GBP

Options

Description
Due to the optional two one-year extensions – see II.2.7

Renewal

Description
Two 12-months extensions

Award criteria

Criteria

Criterion 1
Name
Data Analysis & Insights
Type
quality
Description
20
Criterion 2
Name
Technical Search Engine Optimisation
Type
quality
Description
10
Criterion 3
Name
Digital Outreach
Type
quality
Description
10
Criterion 4
Name
Key Word Research and Monitoring
Type
quality
Description
15
Criterion 5
Name
Content Optimisation
Type
quality
Description
5
Criterion 6
Type
price
Description
40

Contract period

Duration In Days
360

Submission terms

Variant Policy
notAllowed

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery Location

Description
Edinburgh

Delivery locations

Entry 1
Region
UKM
Entry 2
Region
UKM

Additional Classifications

Entry 1
Id
72212220
Scheme
CPV
Description
Internet and intranet software development services
Entry 2
Id
72212221
Scheme
CPV
Description
Internet browsing software development services
Entry 3
Id
72421000
Scheme
CPV
Description
Internet or intranet client application development services

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-101342
Name
VisitScotland

Roles

buyer

Address

Region
UK
Locality
Edinburgh
Postal Code
EH8 8BG
Country Name
United Kingdom
Street Address
Waverley Court, 4 East Market Street

Details

Classifications

Entry 1
Id
BODY_PUBLIC
Scheme
TED_CA_TYPE
Description
Body governed by public law
Entry 2
Scheme
COFOG
Description
Marketing/Tourism

Identifier

Legal Name
VisitScotland

Contact

Telephone
+44 1314722222
Organisation 2
Id
GB-FTS-151015
Name
Sheriff Court (Edinburgh)

Roles

reviewBody

Address

Locality
Edinburgh
Postal Code
EH1 1LB
Country Name
United Kingdom
Street Address
27 Chambers Street

Identifier

Legal Name
Sheriff Court (Edinburgh)
Organisation 3
Id
GB-FTS-163500
Name
Big Wednesday

Roles

supplier

Address

Region
UK
Locality
Edinburgh
Postal Code
EH3 9QA
Country Name
United Kingdom
Street Address
1 Lochrin Square, 92-94 Fountainbridge

Details

Scale
sme

Identifier

Legal Name
Big Wednesday

Contact

Telephone
+44 7800858887

Award information

Award 1
Id
063872-2025-VSEH24013-1
Status
active

Suppliers

Supplier 1
Id
GB-FTS-163500
Name
Big Wednesday

Related lots

1

Contracts and changes

Entry 1
Id
063872-2025-VSEH24013-1
Status
active
Award ID
063872-2025-VSEH24013-1
Date Signed
1 Oct 2025, 00:00

Value

Amount
370,908
Currency
GBP

Recorded locations

  • Buyer location · Edinburgh · UK · EH8 8BG · United Kingdom
  • Delivery location · UKM

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-0546d0-2025-10-09T16:18:24+01:00compiled ·