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PROCUREMENT OPPORTUNITY

CRM and Loyalty Agency Services

FIRST TRENITALIA WEST COAST RAIL LIMITED · Tender notice on Find a Tender

Tender information last checkedLast checked 30 Sept 2026, 04:03.

Opportunity overview

This project relates to acquiring a new dedicated digital agency to predominantly support creative and strategic thinking for CRM (customer relationship management) and Loyalty Services

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Havas helia

Matched by number
Published award value
£2.4m
Awarded
4 Nov 2025
Award ID
1
Status
pending
Identifier
GB-COH 02548077
Location
Gloucestershire,, UKK13, GL7 1RY, United Kingdom

Classification

  • CPV79340000 — Advertising and marketing services

Lots

  • Lot 1£2m

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
FX1229
Status
complete
Above Threshold
Yes
Procurement Method
selective
Main Procurement Category
services
Procurement Method Details
Competitive flexible procedure
Expression Of Interest Deadline
7 Jul 2025, 12:00

Procedure

Features
This will be a three stage process including Pre-Qualification Stage (PQQ). Following the evaluation of the PQQ responses, the Client will shortlist the Applicants it will invite to tender in accordance with the terms of the PQQ. The Client reserves the right to limit the number of Applicants that are invited to tender to a maximum of five (5) applicants. only applicants that score a "pass" for all non-qualitatively scored questions in the pqq will be considered and places will be awarded in order of highest to lowest score. the client reserves the right, in its absolute discretion, to invite more applicants if there is a tie in the scores between two or more applicants for the final place. The PQQ will be followed by an invitation to tender (ITT) with shortlisted bidders. the shortlisted bidders from the PQQ will submit the written response on the ITT and there will be a further shortlist to a maximum of two or three (2 or 3) tenderers based on the evaluation of written response received. These shortlisted tenderers (2-3) will then be taken forward to a presentation stage including a chemistry session before final evaluation and award. The final scores for each tenderer will be added together, after application of the relevant weightings, to receive a final score for each tender. the tenders will then be ranked according to the final scores received to identify the most advantageous Tender. The Client intends to award the contract to the highest scoring Tender.

Legal basis

Id
2023/54
Scheme
UKPGA

Expected award period

Ends
17 Nov 2025, 23:59

Special regime

utilities

Submission terms

Electronic Submission Policy
allowed

Languages

en

Lots and requirements

Entry 1
Id
1
Status
complete
Has Renewal
Yes

Value

Amount
2,000,000
Currency
GBP
Including VAT
2,400,000

Renewal

Description
The contract length is anticipated to be three (3) years with an option to extend for another 2 years (as a 1+1 option). The spend indicated within this tender process is not fully committed as the actual annual budgets will be subject to approval by Department for Transport from time to time, usually annually. Please note, we would reserve the right to reduce or increase the budgets as necessary at any point in time.

Suitability

Sme
Yes

Award criteria

Weighting Description
Qualitative 55% Contract 5% and Price 40%

Criteria

Criterion 1
Name
Qualitative - 55%
Type
quality
Description
. Response to the brief (Retainer Services) -5% • Case study and Experience - CRM - 15% • Case study and Experience - Loyalty - 15% • Agency Team Capability - 15% • Sustainability - 5%
Criterion 2
Name
Contract Review - 5%
Type
quality
Criterion 3
Name
Price - 40%
Type
cost
Description
• Retainer Fees - 10% • Case Study 1 Cost - 15% • Case Study 2 Cost - 15%

Contract period

Ends
31 Dec 2028, 23:59
Starts
1 Jan 2026, 00:00
Max Extent Date
31 Dec 2030, 23:59

Selection criteria

Criteria

Criterion 1
Description
Maximum 5 suppliers Selection criteria: The Pre Qualification Questionnaire (PQQ) will be evaluated in line with the criteria stated within the PQQ. Following the evaluation of the PQQ responses, the Client will shortlist the Applicants it will invite to tender in accordance with the terms of the PQQ. The Client reserves the right to limit the number of Applicants that are invited to tender to a maximum of five Applicants. Only Applicants that score a "Pass" for all non-qualitatively scored questions in this PQQ will be considered and places will be awarded in order of highest to lowest score. The client reserves the right, in its absolute discretion, to invite more Applicants if there is a tie in the scores between two or more Applicants for the final place.
For Reduction
Yes

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Additional Classifications

Entry 1
Id
79340000
Scheme
CPV
Description
Advertising and marketing services

Published documents

Entry 1
Id
conflictOfInterest
Description
Not published
Document Type
conflictOfInterest
Entry 2
Id
L-1
Document Type
biddingDocuments
Entry 3
Id
030410-2025
Format
text/html
Notice Type
UK4
Description
Tender notice on Find a Tender
Document Type
tenderNotice
Published
5 Jun 2025, 17:24

Buyer, suppliers and contacts

Organisation 1
Id
GB-COH-10349442
Name
FIRST TRENITALIA WEST COAST RAIL LIMITED

Roles

buyer

Address

Region
UKI32
Country
GB
Locality
London
Postal Code
W2 1AF
Country Name
United Kingdom
Street Address
8th Floor The Point

Details

Classifications

Entry 1
Id
publicUndertaking
Scheme
UK_CA_TYPE
Description
Public undertaking

Identifier

Id
10349442
Scheme
GB-COH

Contact

Name
Ruchiie Sehdev
Telephone
+447773732843

Additional Identifiers

Entry 1
Id
PGLQ-8629-CMPG
Scheme
GB-PPON
Organisation 2
Id
GB-COH-02548077
Name
Havas helia

Roles

supplier

Address

Region
UKK13
Country
GB
Locality
Gloucestershire,
Postal Code
GL7 1RY
Country Name
United Kingdom
Street Address
Phoenix Way, Cirencester

Details

Vcse
No
Scale
sme
Sheltered Workshop
No
Public Service Mission Organization
No

Identifier

Id
02548077
Scheme
GB-COH

Contact

Award information

Award 1
Id
1
Date
4 Nov 2025, 00:00
Status
pending
Has Renewal
Yes
Above Threshold
Yes
Main Procurement Category
services
Assessment Summaries Date Sent
8 Dec 2025, 00:00

Items

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom

Additional Classifications

Entry 1
Id
79340000
Scheme
CPV
Description
Advertising and marketing services

Value

Currency
GBP
Including VAT
2,400,000

Renewal

Description
Initial 3-year term with an option to extend by 2 years, up to 12 months at a time (3 + 1 +1 years) The spend indicated within this tender process is not fully committed as the actual annual budgets will be subject to approval by Department for Transport from time to time, usually annually. Please note, we would reserve the right to reduce or increase the budgets as necessary at any point in time.

Documents

Entry 1
Id
080803-2025
Format
text/html
Notice Type
UK6
Description
Contract award notice on Find a Tender
Document Type
awardNotice
Published
8 Dec 2025, 16:59

Suppliers

Supplier 1
Id
GB-COH-02548077
Name
Havas helia

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Status
scheduled
Due
20 Dec 2025, 23:59

Related lots

1

Contract period

Ends
31 Dec 2028, 23:59
Starts
1 Jan 2026, 00:00
Max Extent Date
31 Dec 2030, 23:59

Standstill Period

Ends
17 Dec 2025, 23:59

Recorded locations

  • Buyer location · London · UKI32 · W2 1AF · United Kingdom
  • Delivery location · UK · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-054402-2025-12-08T16:59:29ZTender notice on Find a Tender ·