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PROCUREMENT OPPORTUNITY

Strategic Marketing and Communications

University Of Edinburgh · compiled

Tender information last checkedLast checked 30 Sept 2026, 03:24.

Opportunity overview

The University of Edinburgh’s Accommodation, Catering & Events (ACE) department is seeking to establish a contract for its commercial marketing and communications services. This initiative originally aimed to appoint external agencies across three key lots: Paid Advertising and Digital Strategy, Public Relations and Branding & Design, however the former was cancelled during the tender process. By securing expert partners, ACE will enhance brand visibility, streamline communications, and drive commercial success across its portfolio, including The University’s year-round hotels, summer accommodation, highland lodges, event services, catering outlets and hospitality services.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Frame

Match pending…
Contract value
£400k
Awarded
Not supplied
Contract signed
31 Oct 2025
Award ID
070726-2025-2
Status
active
Location
Glasgow, UKM82, G51 1DZ, United Kingdom

We are SevenThree Ltd

Match pending…
Contract value
£400k
Awarded
Not supplied
Contract signed
31 Oct 2025
Award ID
070726-2025-3
Status
active
Location
Edinburgh, UKM75, EH2 2HN, United Kingdom

Classification

  • CPV79342000 — Marketing services
  • CPV79340000 — Advertising and marketing services
  • CPV79341000 — Advertising services
  • CPV79341100 — Advertising consultancy services
  • CPV79341200 — Advertising management services
  • CPV79341400 — Advertising campaign services
  • CPV79416000 — Public relations services
  • CPV79416100 — Public relations management services
  • CPV79416200 — Public relations consultancy services

Lots

  • Paid Digital Advertising and Digital Strategy£600k
  • Public Relations£400k
  • Branding and Design£400k

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
EC1045
Status
complete
Has Recurrence
No
Procurement Method
open
Main Procurement Category
services
Procurement Method Details
Open procedure

Covered By

GPA

Bid Opening

Date
1 Jul 2025, 12:00

Legal basis

Id
32014L0024
Scheme
CELEX

Lot Details

Maximum Lots Bid Per Supplier
9,999,999

Expected award period

Starts
1 Jul 2025, 12:00

Tender Period

Ends
1 Jul 2025, 12:00

Contract terms

Performance Terms
The SLA and KPIs applicable to this contract are detailed in the ITT for each lot.
Has Electronic Payment
Yes
Has Electronic Ordering
Yes
Electronic Invoicing Policy
allowed

Classification

Id
79342000
Scheme
CPV
Description
Marketing services

Submission terms

Languages

en

Bid Validity Period

Duration In Days
120

Submission Method

electronicSubmission

Other Requirements

Requires Staff Names And Qualifications
Yes

Lots and requirements

Entry 1
Id
3
Title
Branding and Design
Status
cancelled
Has Options
Yes
Has Renewal
Yes
Description
This lot will focus on the creation, development, and execution of the University’s commercial branding and design materials to ensure a consistent and impactful visual identity across all commercial initiatives.

Value

Amount
400,000
Currency
GBP

Options

Description
The University will have the option to extend this contract by an additional period of 24-months.

Renewal

Description
The University will have the option to extend this contract by an additional period of 24-months.

Award criteria

Criteria

Criterion 1
Name
Technical
Type
quality
Description
60
Criterion 2
Type
price
Description
40

Contract period

Duration In Days
720

Submission terms

Variant Policy
notAllowed
Entry 2
Id
1
Title
Paid Digital Advertising and Digital Strategy
Status
cancelled
Has Options
Yes
Has Renewal
Yes
Description
The appointed supplier will be responsible for planning, buying, and optimising paid social media/Google campaigns across relevant platforms to drive engagement, brand awareness, and conversions for Accommodation, Catering and Events. Additional information: This lot was cancelled during the tender process and no award was made.

Value

Amount
600,000
Currency
GBP

Options

Description
The University will have the option to extend this contract by an additional period of 24-months.

Renewal

Description
The University will have the option to extend this contract by an additional period of 24-months.

Award criteria

Criteria

Criterion 1
Name
Technical
Type
quality
Description
60
Criterion 2
Type
price
Description
40

Contract period

Duration In Days
720

Submission terms

Variant Policy
notAllowed
Entry 3
Id
2
Title
Public Relations
Status
cancelled
Has Options
Yes
Has Renewal
Yes
Description
This lot encompasses the development and execution of public relations strategies tailored to the tourism and hospitality sector, with a focus on media outreach, brand partnerships, community engagement, and creating strong relationships with local, national, and international media. The goal is to raise the University’s profile within the commercial hospitality space, boost its reputation, and drive engagement from key audiences, including potential guests and industry stakeholders.

Value

Amount
400,000
Currency
GBP

Options

Description
The University will have the option to extend this contract by an additional period of 24-months.

Renewal

Description
The University will have the option to extend this contract by an additional period of 24-months.

Award criteria

Criteria

Criterion 1
Name
Technical
Type
quality
Description
60
Criterion 2
Type
price
Description
40

Contract period

Duration In Days
720

Submission terms

Variant Policy
notAllowed

Items and delivery

Item 1
Id
3
Related Lot
3

Delivery locations

Entry 1
Region
UKM75
Entry 2
Region
UKM75

Additional Classifications

Entry 1
Id
79340000
Scheme
CPV
Description
Advertising and marketing services
Entry 2
Id
79341000
Scheme
CPV
Description
Advertising services
Entry 3
Id
79341100
Scheme
CPV
Description
Advertising consultancy services
Entry 4
Id
79341200
Scheme
CPV
Description
Advertising management services
Entry 5
Id
79341400
Scheme
CPV
Description
Advertising campaign services
Item 2
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKM75
Entry 2
Region
UKM75

Additional Classifications

Entry 1
Id
79341000
Scheme
CPV
Description
Advertising services
Entry 2
Id
79341100
Scheme
CPV
Description
Advertising consultancy services
Entry 3
Id
79341400
Scheme
CPV
Description
Advertising campaign services
Entry 4
Id
79340000
Scheme
CPV
Description
Advertising and marketing services
Entry 5
Id
79341200
Scheme
CPV
Description
Advertising management services
Item 3
Id
2
Related Lot
2

Delivery locations

Entry 1
Region
UKM75
Entry 2
Region
UKM75

Additional Classifications

Entry 1
Id
79416000
Scheme
CPV
Description
Public relations services
Entry 2
Id
79416100
Scheme
CPV
Description
Public relations management services
Entry 3
Id
79416200
Scheme
CPV
Description
Public relations consultancy services

Published documents

Entry 1
Id
economic
Document Type
economicSelectionCriteria
Entry 2
Id
technical
Document Type
technicalSelectionCriteria

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-2023
Name
University Of Edinburgh

Roles

buyer
centralPurchasingBody

Address

Region
UKM75
Locality
Edinburgh
Postal Code
EH1 1HT
Country Name
United Kingdom
Street Address
Charles Stewart House, 9-16 Chambers Street

Details

Classifications

Entry 1
Id
BODY_PUBLIC
Scheme
TED_CA_TYPE
Description
Body governed by public law
Entry 2
Id
09
Scheme
COFOG
Description
Education

Identifier

Legal Name
University Of Edinburgh

Contact

Name
Elliot Freeman
Telephone
+44 1316502759
Organisation 2
Id
GB-FTS-404
Name
Edinburgh Sheriff Court

Roles

reviewBody

Address

Locality
Edinburgh
Postal Code
EH1 1LB
Country Name
United Kingdom
Street Address
27 Chambers Street

Identifier

Legal Name
Edinburgh Sheriff Court
Organisation 3
Id
GB-FTS-165591
Name
Frame

Roles

supplier

Address

Region
UKM82
Locality
Glasgow
Postal Code
G51 1DZ
Country Name
United Kingdom
Street Address
Four Winds Pavilion, Pacific Quay

Details

Scale
sme

Identifier

Legal Name
Frame

Contact

Telephone
+44 1415595840
Organisation 4
Id
GB-FTS-165592
Name
We are SevenThree Ltd

Roles

supplier

Address

Region
UKM75
Locality
Edinburgh
Postal Code
EH2 2HN
Country Name
United Kingdom
Street Address
37 One George Street

Details

Scale
sme

Identifier

Legal Name
We are SevenThree Ltd

Contact

Telephone
+44 7411987662

Award information

Award 1
Id
070726-2025-1
Title
Paid Digital Advertising and Digital Strategy
Status
unsuccessful
Status Details
discontinued

Related lots

1
Award 2
Id
070726-2025-2
Title
Public Relations
Status
active

Suppliers

Supplier 1
Id
GB-FTS-165591
Name
Frame

Related lots

2
Award 3
Id
070726-2025-3
Title
Branding and Design
Status
active

Suppliers

Supplier 1
Id
GB-FTS-165592
Name
We are SevenThree Ltd

Related lots

3

Contracts and changes

Entry 1
Id
070726-2025-2
Title
Public Relations
Status
active
Award ID
070726-2025-2
Date Signed
31 Oct 2025, 00:00

Value

Amount
400,000
Currency
GBP
Entry 2
Id
070726-2025-3
Title
Branding and Design
Status
active
Award ID
070726-2025-3
Date Signed
31 Oct 2025, 00:00

Value

Amount
400,000
Currency
GBP

Recorded locations

  • Buyer location · Edinburgh · UKM75 · EH1 1HT · United Kingdom
  • Delivery location · UKM75

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-052782-2025-11-04T10:27:42Zcompiled ·