Opportunity overview
The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.
Awarded to
Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.
Tribal Dynamics Ltd
- Contract value
- £288.1k
- Awarded
- Not supplied
- Contract signed
- 26 Feb 2026
- Award ID
- 017533-2026-1
- Status
- active
- Location
- Swansea, UK, SA1 1QP, United Kingdom
Classification
- CPV48445000 — Customer Relation Management software package
- CPV48000000 — Software package and information systems
- CPV48100000 — Industry specific software package
- CPV72212445 — Customer Relation Management software development services
- CPV79342300 — Customer services
Lots
- The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.Value not stated