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PROCUREMENT OPPORTUNITY

Contract for the Provision of Customer Relationship Management System

Robert Gordon University · award, contract

Tender information last checkedLast checked 4 Oct 2026, 17:58.

Opportunity overview

The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Tribal Dynamics Ltd

Match pending…
Contract value
£288.1k
Awarded
Not supplied
Contract signed
26 Feb 2026
Award ID
017533-2026-1
Status
active
Location
Swansea, UK, SA1 1QP, United Kingdom

Classification

  • CPV48445000 — Customer Relation Management software package
  • CPV48000000 — Software package and information systems
  • CPV48100000 — Industry specific software package
  • CPV72212445 — Customer Relation Management software development services
  • CPV79342300 — Customer services

Lots

  • The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.Value not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
002/25/CW
Status
complete
Main Procurement Category
goods
Procurement Method
open
Procurement Method Details
Open procedure

Legal basis

Id
32014L0024
Scheme
CELEX

Classification

Scheme
CPV
Id
48445000
Description
Customer Relation Management software package

Covered By

GPA

Lots and requirements

Entry 1
Id
1
Description
The University is aiming to implement a comprehensive Customer Relationship Management (CRM) system, ideally built on Microsoft Dynamics CRM, as part of a broader strategic initiative to drive growth and improve conversion rates. The overarching ambition is not just to streamline the admissions process but to enhance the entire student recruitment journey. This includes efficiently managing interactions with prospective students, optimizing marketing and communication strategies, and ensuring a seamless experience from first contact to enrolment.
Has Options
No
Status
cancelled

Award criteria

Criteria

Criterion 1
Name
Technical Capability
Type
quality
Description
30
Criterion 2
Name
Comprehensive Project Framework
Type
quality
Description
13
Criterion 3
Name
Strategic Growth and Long-Term Viability
Type
quality
Description
7
Criterion 4
Type
price
Description
50

Items and delivery

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
72212445
Description
Customer Relation Management software development services
Entry 2
Scheme
CPV
Id
79342300
Description
Customer services
Entry 3
Scheme
CPV
Id
48000000
Description
Software package and information systems
Entry 4
Scheme
CPV
Id
48100000
Description
Industry specific software package

Delivery locations

Entry 1
Region
UKM50

Buyer, suppliers and contacts

Organisation 1
Name
Robert Gordon University
Id
GB-FTS-20757

Identifier

Legal Name
Robert Gordon University

Address

Street Address
Central Services Building, Garthdee Road
Locality
Aberdeen
Region
UKM50
Postal Code
AB10 7FY
Country Name
United Kingdom

Contact

Telephone
+44 1224262000
Fax Number
+44 1224262660

Roles

buyer
centralPurchasingBody

Details

Classifications

Entry 1
Scheme
TED_CA_TYPE
Id
BODY_PUBLIC
Description
Body governed by public law
Entry 2
Scheme
COFOG
Id
09
Description
Education
Organisation 2
Name
Tribal Dynamics Ltd
Id
GB-FTS-175573

Identifier

Legal Name
Tribal Dynamics Ltd

Address

Street Address
6 Prospect Place
Locality
Swansea
Region
UK
Postal Code
SA1 1QP
Country Name
United Kingdom

Contact

Telephone
+44 8453133151

Roles

supplier

Details

Scale
large
Organisation 3
Name
Aberdeen Sheriff Court
Id
GB-FTS-5546

Identifier

Legal Name
Aberdeen Sheriff Court

Address

Locality
Aberdeen
Country Name
United Kingdom

Roles

reviewBody

Award information

Award 1
Id
017533-2026-1
Status
active

Related lots

1

Suppliers

Supplier 1
Id
GB-FTS-175573
Name
Tribal Dynamics Ltd

Contracts and changes

Entry 1
Id
017533-2026-1
Award ID
017533-2026-1
Status
active
Date Signed
26 Feb 2026, 00:00

Value

Amount
288,060
Currency
GBP

Recorded locations

  • Buyer location · Aberdeen · UKM50 · AB10 7FY · United Kingdom
  • Delivery location · UKM50

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 017533-2026award, contract ·