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PROCUREMENT OPPORTUNITY

Cymru Wales Brand - Nation Marketing

Llywodraeth Cymru / Welsh Government · Contract details notice on Find a Tender

Tender information last checkedLast checked 26 Sept 2026, 05:42.

Opportunity overview

Notice confirming award following recent procurement of brand marketing services

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

ALAW CYF

Matched by normalised name
Contract value
£4m
Awarded
Not supplied
Contract signed
30 Jun 2026
Including VAT
£4.8m
Award ID
3
Status
active
Identifier
GB-PPON PJDW-4965-HNHH
Location
Ruthin, UKL13, LL15 1UH, United Kingdom

ATEBOL CYFYNGEDIG

Matched by exact name
Contract value
£4m
Awarded
Not supplied
Contract signed
30 Jun 2026
Including VAT
£4.8m
Award ID
4
Status
active
Identifier
GB-PPON PRVQ-5739-ZYVM
Location
Aberystwyth, UKL14, SY24 5AQ, United Kingdom

BOOM CYMRU TV LTD

Matched by exact name
Contract value
£4m
Awarded
Not supplied
Contract signed
30 Jun 2026
Including VAT
£4.8m
Award ID
5
Status
active
Identifier
GB-PPON PHNR-8249-VZBP
Location
Cardiff, UKL22, CF10 4GA, United Kingdom

STORM AND SHELTER LTD

Matched by exact name
Contract value
£4m
Awarded
Not supplied
Contract signed
30 Jun 2026
Including VAT
£4.8m
Award ID
6
Status
active
Identifier
GB-PPON PJNG-9354-ZWGJ
Location
Cardiff, UKL22, CF10 3BB, United Kingdom

WORKING WORD

Match pending…
Contract value
£4m
Awarded
Not supplied
Contract signed
30 Jun 2026
Including VAT
£4.8m
Award ID
7
Status
active
Identifier
GB-PPON PCXD-9623-QWXY
Location
Cardiff, UKL22, CF105SF, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated
  • Lot 2Value not stated
  • Lot 3Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
C100/2025/2026
Status
complete
Procurement Method
open
Procurement Method Details
Competitive flexible procedure

Legal basis

Id
2023/54
Scheme
UKPGA

Covered By

GPA

Techniques

Has Framework Agreement
Yes

Framework Agreement

Method
withAndWithoutReopeningCompetition
Type
closed
Description
Lot 1 - single supplier, direct award Lot 2 - 5 suppliers, direct award or mini-competition as outlined in tender documents Lot 3 - single supplier, direct award

Lots and requirements

Entry 1
Id
1
Status
complete
Entry 2
Id
2
Status
complete
Entry 3
Id
3
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
Llywodraeth Cymru / Welsh Government
Id
GB-PPON-PQYQ-3841-BHTP

Identifier

Scheme
GB-PPON
Id
PQYQ-3841-BHTP

Address

Street Address
Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services
Locality
Cardiff
Postal Code
CF10 3NQ
Country
GB
Country Name
United Kingdom
Region
UKL22

Contact

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthorityCentralGovernment
Description
Public authority - central government
Entry 2
Scheme
UK_CA_DEVOLVED_REGULATIONS
Id
GB-WLS
Description
Welsh devolved regulations apply
Organisation 2
Name
ALAW CYF
Id
GB-PPON-PJDW-4965-HNHH

Identifier

Scheme
GB-PPON
Id
PJDW-4965-HNHH

Address

Street Address
Plas Isaf
Locality
Ruthin
Postal Code
LL15 1UH
Country
GB
Country Name
United Kingdom
Region
UKL13

Contact

Roles

supplier

Details

Scale
sme
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 3
Name
ATEBOL CYFYNGEDIG
Id
GB-PPON-PRVQ-5739-ZYVM

Identifier

Scheme
GB-PPON
Id
PRVQ-5739-ZYVM

Address

Street Address
Adeiladau'r Fagwyr Llandre
Locality
Aberystwyth
Postal Code
SY24 5AQ
Country
GB
Country Name
United Kingdom
Region
UKL14

Contact

Roles

supplier

Details

Scale
sme
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 4
Name
BOOM CYMRU TV LTD
Id
GB-PPON-PHNR-8249-VZBP

Identifier

Scheme
GB-PPON
Id
PHNR-8249-VZBP

Address

Street Address
Gloworks
Locality
Cardiff
Postal Code
CF10 4GA
Country
GB
Country Name
United Kingdom
Region
UKL22

Contact

Roles

supplier

Details

Scale
sme
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 5
Name
STORM AND SHELTER LTD
Id
GB-PPON-PJNG-9354-ZWGJ

Identifier

Scheme
GB-PPON
Id
PJNG-9354-ZWGJ

Address

Street Address
36 Park Place
Locality
Cardiff
Postal Code
CF10 3BB
Country
GB
Country Name
United Kingdom
Region
UKL22

Contact

Roles

supplier

Details

Scale
sme
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 6
Name
WORKING WORD
Id
GB-PPON-PCXD-9623-QWXY

Identifier

Scheme
GB-PPON
Id
PCXD-9623-QWXY

Address

Street Address
Unit 2 Sovereign Quay, Havannah Street
Locality
Cardiff
Postal Code
CF105SF
Country
GB
Country Name
United Kingdom
Region
UKL22

Contact

Roles

supplier

Details

Scale
sme
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 7
Name
Cowshed Communication Ltd (Consortium bid - Grwp Undod. Cowshed is the lead contractor and W Lotus, Goodstuff and Arena Projects are consortia members)
Id
GB-PPON-PYZW-1928-NTLD

Identifier

Scheme
GB-PPON
Id
PYZW-1928-NTLD

Address

Street Address
1st Floor, Park House, Greyfriars Road
Locality
Cardiff
Postal Code
CF103AF
Country
GB
Country Name
United Kingdom
Region
UKL22

Contact

Roles

supplier

Details

Scale
sme
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No
Organisation 8
Name
Golley Slater Group Ltd - Group Consortium - Golley Slater Group Limited is the lead member. Liberty Marketing Limited is part of the group
Id
GB-PPON-PWXT-4982-RRTN

Identifier

Scheme
GB-PPON
Id
PWXT-4982-RRTN

Address

Street Address
Wharton Place, 13 Wharton Street
Locality
Cardiff
Postal Code
CF101GS
Country
GB
Country Name
United Kingdom
Region
UKL22

Contact

Roles

supplier

Details

Scale
sme
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
79340000
Description
Advertising and marketing services

Delivery locations

Entry 1
Region
UKL
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-PPON-PYZW-1928-NTLD
Name
Cowshed Communication Ltd (Consortium bid - Grwp Undod. Cowshed is the lead contractor and W Lotus, Goodstuff and Arena Projects are consortia members)

Related lots

1
Award 2
Id
2
Status
active
Main Procurement Category
services

Items

Item 1
Id
3
Related Lot
3

Additional Classifications

Entry 1
Scheme
CPV
Id
79340000
Description
Advertising and marketing services

Delivery locations

Entry 1
Region
UKL
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-PPON-PWXT-4982-RRTN
Name
Golley Slater Group Ltd - Group Consortium - Golley Slater Group Limited is the lead member. Liberty Marketing Limited is part of the group

Related lots

3
Award 3
Id
3
Status
active
Main Procurement Category
services

Items

Item 1
Id
2
Related Lot
2

Additional Classifications

Entry 1
Scheme
CPV
Id
79340000
Description
Advertising and marketing services

Delivery locations

Entry 1
Region
UKL
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-PPON-PJDW-4965-HNHH
Name
ALAW CYF

Related lots

2
Award 4
Id
4
Status
active
Main Procurement Category
services

Items

Item 1
Id
2
Related Lot
2

Additional Classifications

Entry 1
Scheme
CPV
Id
79340000
Description
Advertising and marketing services

Delivery locations

Entry 1
Region
UKL
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-PPON-PRVQ-5739-ZYVM
Name
ATEBOL CYFYNGEDIG

Related lots

2
Award 5
Id
5
Status
active
Main Procurement Category
services

Items

Item 1
Id
2
Related Lot
2

Additional Classifications

Entry 1
Scheme
CPV
Id
79340000
Description
Advertising and marketing services

Delivery locations

Entry 1
Region
UKL
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-PPON-PHNR-8249-VZBP
Name
BOOM CYMRU TV LTD

Related lots

2
Award 6
Id
6
Status
active
Main Procurement Category
services

Items

Item 1
Id
2
Related Lot
2

Additional Classifications

Entry 1
Scheme
CPV
Id
79340000
Description
Advertising and marketing services

Delivery locations

Entry 1
Region
UKL
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-PPON-PJNG-9354-ZWGJ
Name
STORM AND SHELTER LTD

Related lots

2
Award 7
Id
7
Status
active
Main Procurement Category
services

Items

Item 1
Id
2
Related Lot
2

Additional Classifications

Entry 1
Scheme
CPV
Id
79340000
Description
Advertising and marketing services

Delivery locations

Entry 1
Region
UKL
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-PPON-PCXD-9623-QWXY
Name
WORKING WORD

Related lots

2

Contracts and changes

Entry 1
Id
1
Award ID
1
Title
Brand, Campaign Creative Delivery
Status
active
Has Renewal
Yes
Above Threshold
Yes
Date Signed
1 Jul 2026, 00:00

Period

Starts
2 Jul 2026, 00:00
Ends
1 Jul 2029, 23:59
Max Extent Date
1 Jul 2030, 23:59

Renewal

Description
Annual extension to a maximum of 4 years in total. 3 years initial duration + 1 year optional extension. The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government’s Standard Conditions of Contract for Services. Any variation to these dates must be agreed in writing by the Client and the successful Bidder in accordance with the Welsh Government’s Standard Conditions of Contract for Services.

Value

Including VAT
47,200,000
Amount
39,333,333
Currency
GBP

Agreed Metrics

Entry 1
Id
1
Title
Timely submission of specific campaign performance Indicators

Observations

Entry 1
Id
frequency

Period

Duration In Months
12
Entry 2
Id
2
Title
Quality of Goods/Services Delivered (Quality Performance KPI)

Observations

Entry 1
Id
frequency

Period

Duration In Months
12
Entry 3
Id
3
Title
Timely Submission of Social Value reporting

Observations

Entry 1
Id
frequency

Period

Duration In Months
12

Documents

Entry 1
Id
075415-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
7 Aug 2026, 15:49
Format
text/html
Entry 2
Id
2
Award ID
2
Title
Cymru Wales Digital Delivery
Status
active
Has Renewal
Yes
Above Threshold
Yes
Date Signed
1 Jul 2026, 00:00

Period

Starts
2 Jul 2026, 00:00
Ends
1 Jul 2029, 23:59
Max Extent Date
1 Jul 2030, 23:59

Renewal

Description
Annual extension to a maximum of 4 years in total. 3 years initial duration + 1 year optional extension. The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government’s Standard Conditions of Contract for Services. Any variation to these dates must be agreed in writing by the Client and the successful Bidder in accordance with the Welsh Government’s Standard Conditions of Contract for Services.

Value

Including VAT
47,200,000
Amount
39,333,333
Currency
GBP

Agreed Metrics

Entry 1
Id
4
Title
Timely submission of specific campaign performance Indicators

Observations

Entry 1
Id
frequency

Period

Duration In Months
12
Entry 2
Id
5
Title
Quality of Goods/Services Delivered (Quality Performance KPI)

Observations

Entry 1
Id
frequency

Period

Duration In Months
12
Entry 3
Id
6
Title
Timely Submission of Social Value reporting

Observations

Entry 1
Id
frequency

Period

Duration In Months
12

Documents

Entry 1
Id
075415-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
7 Aug 2026, 15:49
Format
text/html
Entry 3
Id
3
Award ID
3
Title
Brand Media Production (Alaw)
Status
active
Has Renewal
Yes
Above Threshold
Yes
Date Signed
1 Jul 2026, 00:00

Period

Starts
2 Jul 2026, 00:00
Ends
1 Jul 2029, 23:59
Max Extent Date
1 Jul 2030, 23:59

Renewal

Description
The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government's Standard Conditions of Contract for Services.

Value

Including VAT
4,800,000
Amount
4,000,000
Currency
GBP

Agreed Metrics

Entry 1
Id
7
Title
Timely submission of specific campaign performance Indicators

Observations

Entry 1
Id
frequency

Period

Duration In Months
12
Entry 2
Id
8
Title
Quality of Goods/Services Delivered (Quality Performance KPI)

Observations

Entry 1
Id
frequency

Period

Duration In Months
12
Entry 3
Id
9
Title
Timely Submission of Social Value reporting

Observations

Entry 1
Id
frequency

Period

Duration In Months
12

Documents

Entry 1
Id
075415-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
7 Aug 2026, 15:49
Format
text/html
Entry 4
Id
4
Award ID
4
Title
Brand Media Production (Atebol)
Status
active
Has Renewal
Yes
Above Threshold
Yes
Date Signed
1 Jul 2026, 00:00

Period

Starts
2 Jul 2026, 00:00
Ends
1 Jul 2029, 23:59
Max Extent Date
1 Jul 2030, 23:59

Renewal

Description
The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government's Standard Conditions of Contract for Services.

Value

Including VAT
4,800,000
Amount
4,000,000
Currency
GBP

Agreed Metrics

Entry 1
Id
10
Title
Timely submission of specific campaign performance Indicators

Observations

Entry 1
Id
frequency

Period

Duration In Months
12
Entry 2
Id
11
Title
Quality of Goods/Services Delivered (Quality Performance KPI)

Observations

Entry 1
Id
frequency

Period

Duration In Months
12
Entry 3
Id
12
Title
Timely Submission of Social Value reporting

Observations

Entry 1
Id
frequency

Period

Duration In Months
12

Documents

Entry 1
Id
075415-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
7 Aug 2026, 15:49
Format
text/html
Entry 5
Id
5
Award ID
5
Title
Brand Media Production (Boom Cymru)
Status
active
Has Renewal
Yes
Above Threshold
Yes
Date Signed
1 Jul 2026, 00:00

Period

Starts
2 Jul 2026, 00:00
Ends
1 Jul 2029, 23:59
Max Extent Date
1 Jul 2030, 23:59

Renewal

Description
The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government's Standard Conditions of Contract for Services.

Value

Including VAT
4,800,000
Amount
4,000,000
Currency
GBP

Agreed Metrics

Entry 1
Id
13
Title
Timely submission of specific campaign performance Indicators

Observations

Entry 1
Id
frequency

Period

Duration In Months
12
Entry 2
Id
14
Title
Quality of Goods/Services Delivered (Quality Performance KPI)

Observations

Entry 1
Id
frequency

Period

Duration In Months
12
Entry 3
Id
15
Title
Timely Submission of Social Value reporting

Observations

Entry 1
Id
frequency

Period

Duration In Months
12

Documents

Entry 1
Id
075415-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
7 Aug 2026, 15:49
Format
text/html
Entry 6
Id
6
Award ID
6
Title
Brand Media Production (Storm & Shelter)
Status
active
Has Renewal
Yes
Above Threshold
Yes
Date Signed
1 Jul 2026, 00:00

Period

Starts
2 Jul 2026, 00:00
Ends
1 Jul 2029, 23:59
Max Extent Date
1 Jul 2030, 23:59

Renewal

Description
The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government's Standard Conditions of Contract for Services.

Value

Including VAT
4,800,000
Amount
4,000,000
Currency
GBP

Agreed Metrics

Entry 1
Id
16
Title
Timely submission of specific campaign performance Indicators

Observations

Entry 1
Id
frequency

Period

Duration In Months
12
Entry 2
Id
17
Title
Quality of Goods/Services Delivered (Quality Performance KPI)

Observations

Entry 1
Id
frequency

Period

Duration In Months
12
Entry 3
Id
18
Title
Timely Submission of Social Value reporting

Observations

Entry 1
Id
frequency

Period

Duration In Months
12

Documents

Entry 1
Id
075415-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
7 Aug 2026, 15:49
Format
text/html
Entry 7
Id
7
Award ID
7
Title
Brand Media Production (Working Word)
Status
active
Has Renewal
Yes
Above Threshold
Yes
Date Signed
1 Jul 2026, 00:00

Period

Starts
2 Jul 2026, 00:00
Ends
1 Jul 2029, 23:59
Max Extent Date
1 Jul 2030, 23:59

Renewal

Description
The Contract can only be extended in accordance with Condition 3 (Commencement and Duration) of the Welsh Government's Standard Conditions of Contract for Services.

Value

Including VAT
4,800,000
Amount
4,000,000
Currency
GBP

Agreed Metrics

Entry 1
Id
19
Title
Timely submission of specific campaign performance Indicators

Observations

Entry 1
Id
frequency

Period

Duration In Months
12
Entry 2
Id
20
Title
Quality of Goods/Services Delivered (Quality Performance KPI)

Observations

Entry 1
Id
frequency

Period

Duration In Months
12
Entry 3
Id
21
Title
Timely Submission of Social Value reporting

Observations

Entry 1
Id
frequency

Period

Duration In Months
12

Documents

Entry 1
Id
075415-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
7 Aug 2026, 15:49
Format
text/html

Recorded locations

  • Buyer location · Cardiff · UKL22 · CF10 3NQ · United Kingdom

Notice and amendment history

4 published notice versions reviewed by ProcuraAxis.

4 VERSIONS
  1. 013021-2026Tender notice on Find a Tender ·
  2. 053509-2026Contract award notice on Find a Tender ·
  3. 058670-2026Contract award notice on Find a Tender ·
  4. 075415-2026Contract details notice on Find a Tender ·