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PROCUREMENT OPPORTUNITY

M62 Digital Advertising Screens/ Towers

Liverpool City Council · Tender notice on Find a Tender

Tender information last checkedLast checked 30 Sept 2026, 02:30.

Opportunity overview

Liverpool City Council is seeking an established media owner partner or partners to successfully manage a commercial digital outdoor advertising, gateway location in this distinctive global city. The pair of digital advertising towers adjacent to the slip road off of the M62 entering Liverpool by Bowring Park has two funding and bidding options that bidders may bid for one or the other or both options. This opportunity has been divided into two separate lots. However, only one (1) contract will be awarded under this process, and it will be awarded via one of the two lots only.

Classification

  • CPV79341000 — Advertising services

Lots

  • Option A - Media Owner Capex Funded£5.8m
  • Option B - Landlord Capex Funded£5.8m

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
DN769335
Status
complete
Published risks
Please review tender documents for more information.
Has Recurrence
Yes
Above Threshold
Yes
Procurement Method
open
Main Procurement Category
services
Procurement Method Details
Open procedure

Legal basis

Id
2023/54
Scheme
UKPGA

Lot Details

Award Criteria Details
This opportunity has been divided into two separate lots. However, only one (1) contract will be awarded under this process, and it will be awarded via one of the two lots only.

Recurrence

Dates

Entry 1
Starts
30 May 2035, 23:59

Expected award period

Ends
23 Sept 2025, 23:59

Tender Period

Ends
30 Jun 2025, 12:00

Contract terms

Financial Terms
Please review tender documents for more information.

Enquiry period

Ends
20 Jun 2025, 12:00

Special regime

concession

Submission terms

Electronic Submission Policy
allowed

Languages

en

Lots and requirements

Entry 1
Id
1
Title
Option A - Media Owner Capex Funded
Status
complete
Description
To commercially sell the advertising on the digital displays to fund a commercial annual rent to the landlord, Liverpool City Council, subject to advertiser / content restrictions included with the Lease between the Council and the media owner. And; To make necessary upgrades and maintain and operate a pair of digital advertising towers on each side the raised M62 slip road as it enters Liverpool at Bowring Park. The upgrades, maintenance and operation to be funded by the media owner.

Value

Amount
5,750,000
Currency
GBP
Including VAT
6,900,000

Award criteria

Criteria

Criterion 1
Name
Quality
Type
quality
Description
Quality

Numbers

Entry 1
Number
15
Weight
percentageExact
Criterion 2
Name
Price
Type
price
Description
Price

Numbers

Entry 1
Number
75
Weight
percentageExact
Criterion 3
Name
Social Value
Type
quality
Description
Social Value

Numbers

Entry 1
Number
10
Weight
percentageExact

Contract period

Ends
29 Nov 2035, 23:59
Starts
30 Nov 2025, 00:00

Selection criteria

Criteria

Criterion 1
Type
economic
Description
Please review tender documents for more information.
Criterion 2
Type
technical
Description
Please review tender documents for more information.
Entry 2
Id
2
Title
Option B - Landlord Capex Funded
Status
complete
Description
To commercially sell the advertising on the digital displays on a sales agent basis to fund a commercial annual revenue to Liverpool City Council, subject to advertiser / content restrictions included with the Lease between the Council and the media owner. And; To make necessary upgrades, maintain and operate a pair of digital advertising towers on each side the raised M62 slip road as it enters Liverpool at Bowring Park. The upgrade, maintenance and operation to be initially funded by the media owner and upon successful, satisfactory completion of the upgrades/ refurbishment and transparent presentation of final cost accounting the cost of this upgrade/ refurbishment to be refunded by Liverpool City Council.

Value

Amount
5,750,000
Currency
GBP
Including VAT
6,900,000

Award criteria

Criteria

Criterion 1
Name
Quality
Type
quality
Description
Quality

Numbers

Entry 1
Number
15
Weight
percentageExact
Criterion 2
Name
Price
Type
price
Description
Price

Numbers

Entry 1
Number
75
Weight
percentageExact
Criterion 3
Name
Social Value
Type
quality
Description
Social Value

Numbers

Entry 1
Number
10
Weight
percentageExact

Contract period

Ends
29 Nov 2035, 23:59
Starts
30 Nov 2025, 00:00

Selection criteria

Criteria

Criterion 1
Type
economic
Description
Please review tender documents for more information.
Criterion 2
Type
technical
Description
Please review tender documents for more information.

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKD72
Country
GB
Country Name
United Kingdom

Additional Classifications

Entry 1
Id
79341000
Scheme
CPV
Description
Advertising services
Item 2
Id
2
Related Lot
2

Delivery locations

Entry 1
Region
UKD72
Country
GB
Country Name
United Kingdom

Additional Classifications

Entry 1
Id
79341000
Scheme
CPV
Description
Advertising services

Published documents

Entry 1
Id
conflictOfInterest
Description
Not published
Document Type
conflictOfInterest
Entry 2
Id
A-1802
Format
application/vnd.openxmlformats-officedocument.wordprocessingml.document
Document Type
biddingDocuments
Entry 3
Id
028927-2025
Format
text/html
Notice Type
UK4
Description
Tender notice on Find a Tender
Document Type
tenderNotice
Published
30 May 2025, 16:36
Entry 4
Id
085833-2025
Format
text/html
Notice Type
UK12
Description
Procurement termination notice on Find a Tender
Document Type
tenderCancellationNotice
Published
23 Dec 2025, 13:07

Planning and budget

No Engagement Notice Rationale
Market engagement was conducted prior to the launch of PA2023 and the new CDP. The ProContract reference for this was DN734527 and was published on 24th July 2024 with a closing date of 20th August 2024 at 17:30.

Buyer, suppliers and contacts

Organisation 1
Id
GB-PPON-PRVY-7813-WLPG
Name
Liverpool City Council

Roles

buyer

Address

Region
UKD72
Country
GB
Locality
Liverpool
Postal Code
L3 1DS
Country Name
United Kingdom
Street Address
Cunard Building

Details

Classifications

Entry 1
Id
publicAuthoritySubCentralGovernment
Scheme
UK_CA_TYPE
Description
Public authority - sub-central government

Identifier

Id
PRVY-7813-WLPG
Scheme
GB-PPON

Contact

Name
Jessica Thomas
Telephone
0151 351 0959

Award information

Award 1
Id
1
Status
cancelled
Final Status Date
22 Dec 2025, 00:00

Related lots

1
2

Recorded locations

  • Buyer location · Liverpool · UKD72 · L3 1DS · United Kingdom
  • Delivery location · UKD72 · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-051ca3-2025-12-23T13:07:52ZTender notice on Find a Tender ·