ProcuraAxisBeta
Sign inCreate Free Account
Home / Opportunities / Opportunity
PROCUREMENT OPPORTUNITY

Creative Marketing Services (Sales) framework

Anchor Hanover Group · Tender notice on Find a Tender

Tender information last checkedLast checked 30 Sept 2026, 02:12.

Opportunity overview

Closed framework with a panel of four creative marketing agencies to lead on the planning, delivery, and ongoing promotion of our new build sales programme, marketed under our dedicated sales brand, Life in Place. Appointed agencies will be commissioned for campaign and project-based work across the development pipeline and the panel of collaborative partners will have a strong understanding of the property sector, who can deliver intelligent, insight-led creative content that resonates with older homebuyers and their families through emotive, effective, and well-target campaigns. Anchor's direct estimated spend is likely to be circa £1m across the 4 years.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

FLUID IDEAS LIMITED

Matched by number
Shared published award value
£10m
Awarded
6 Aug 2025
Suppliers
One of 4 awarded suppliers
Award ID
1
Status
active
Identifier
GB-COH 06011174
Location
Derby, UKF11, DE22 1DZ, United Kingdom

MEDIAWORKS UK LIMITED

Matched by number
Shared published award value
£10m
Awarded
6 Aug 2025
Suppliers
One of 4 awarded suppliers
Award ID
1
Status
active
Identifier
GB-COH 06309397
Location
Gateshead, UKC22, NE11 9SZ, United Kingdom

STEFFCO LIMITED

Matched by number
Shared published award value
£10m
Awarded
6 Aug 2025
Suppliers
One of 4 awarded suppliers
Award ID
1
Status
active
Identifier
GB-COH 03234103
Location
Leeds, UKE42, LS12 2EJ, United Kingdom

WE ARE FRED CREATIVE LTD

Matched by number
Shared published award value
£10m
Awarded
6 Aug 2025
Suppliers
One of 4 awarded suppliers
Award ID
1
Status
active
Identifier
GB-COH 10373719
Location
Hadleigh, UKH37, SS7 2BT, United Kingdom

Classification

  • CPV79340000 — Advertising and marketing services

Lots

  • Lot 1£10m

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
C9932
Status
complete
Has Recurrence
Yes
Above Threshold
Yes
Procurement Method
selective
Main Procurement Category
services
How to submit
The tender documentation can be found here: https://anchor.my.salesforce-sites.com/?searchtype=Projects Supply of Creative Marketing Services (Sales) Framework (C9932)
Procurement Method Details
Competitive flexible procedure

Procedure

Features
This tender process will consist of two stages: • Stage 1 - Procurement Specific Questionnaire (PSQ) - This current stage of the process will provide a means of shortlisting suppliers to be invited to submit a formal tender, and for establishing that all Participants invited to tender are able to meet the conditions of participation, including any minimum standards required by Anchor. The top 8 bids will advance to stage 2. • Stage 2 - Invitation to Tender (ITT): Shortlisted Participants will be invited to submit a tender. This process will be a single-stage tender process requiring a price and quality submission in a format specified by Anchor, along with a presentation brief. The draft ITT documents are included within this document pack. All bidders should complete both the PSQ and ITT packs, Anchor will evaluate the PSQ bids initially and only the lead 8 bids from PSQ will be scored at ITT. The Top 4 highest scoring bids from stage 2 will form the framework.

Amendments

Entry 1
Id
024486-2025
Description
Corrected Enquiry deadline to 24/06/2025, submission deadline to 27/06/2025.

Legal basis

Id
2023/54
Scheme
UKPGA

Recurrence

Dates

Entry 1
Starts
21 Jan 2029, 23:59

Techniques

Has Framework Agreement
Yes

Framework Agreement

Type
open
Method
withAndWithoutReopeningCompetition
Description
Closed framework - 4 suppliers. Each supplier has a hourly rate card for different roles/position across the scope of services. Selection - Either through a direct award or a mini competition. Call appointment will be completed for each project.
Buyer Categories
Anchor may permit use of the framework by any other contracting authority and this will be at Anchor's sole discretion and will be subject to payment of a fix fee of £5,000.
Maximum Participants
4

Expected award period

Ends
9 Jul 2025, 23:59

Tender Period

Ends
27 Jun 2025, 12:00

Enquiry period

Ends
24 Jun 2025, 12:00

Submission terms

Electronic Submission Policy
allowed

Languages

en

Participation Fees

Entry 1
Id
ocds-h6vhtk-0519ea
Description
The Contracting Authority will charge a fee for access by external framework users but this will be recovered directly from the user not the supplier.

Type

win

Lots and requirements

Entry 1
Id
1
Status
complete

Value

Amount
10,000,000
Currency
GBP
Including VAT
12,000,000

Suitability

Sme
Yes
Vcse
Yes

Award criteria

Weighting Description
Full details of the Technical and Financial Evaluation criteria and scoring are included in the Invitation to Tender document.

Criteria

Criterion 1
Name
Price
Type
price
Description
Full details of the Technical and Financial Evaluation criteria and scoring are included in the Invitation to Tender document.
Criterion 2
Name
Quality
Type
quality
Description
Full details of the Technical and Financial Evaluation criteria and scoring are included in the Invitation to Tender document.

Contract period

Ends
20 Jul 2029, 23:59
Starts
21 Jul 2025, 00:00

Selection criteria

Criteria

Criterion 1
Type
economic
Description
Full details are included in the invitation to tender document.
Criterion 2
Type
technical
Description
Full details are included in the invitation to tender document.

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UK
Country
GB
Country Name
United Kingdom
Entry 2
Region
UK
Country
GB
Country Name
United Kingdom

Additional Classifications

Entry 1
Id
79340000
Scheme
CPV
Description
Advertising and marketing services

Published documents

Entry 1
Id
conflictOfInterest
Description
Not published
Document Type
conflictOfInterest
Entry 2
Id
023622-2025
Format
text/html
Notice Type
UK4
Description
Tender notice on Find a Tender
Document Type
tenderNotice
Published
21 May 2025, 10:17
Entry 3
Id
024486-2025
Format
text/html
Notice Type
UK4
Description
Tender notice on Find a Tender
Document Type
tenderNotice
Published
22 May 2025, 09:45

Buyer, suppliers and contacts

Organisation 1
Id
GB-PPON-PYBH-1339-MTCJ
Name
Anchor Hanover Group

Roles

buyer

Address

Region
UKE41
Country
GB
Locality
Bradford
Postal Code
BD1 2ST
Country Name
United Kingdom
Street Address
2 Godwin Street

Details

Classifications

Entry 1
Id
publicAuthoritySubCentralGovernment
Scheme
UK_CA_TYPE
Description
Public authority - sub-central government

Identifier

Id
PYBH-1339-MTCJ
Scheme
GB-PPON

Contact

Organisation 2
Id
GB-MPR-7843
Name
Anchor Hanover Group

Roles

buyer

Address

Region
UKE41
Country
GB
Locality
Bradford
Postal Code
BD1 2ST
Country Name
United Kingdom
Street Address
2 Godwin Street

Details

Classifications

Entry 1
Id
publicAuthoritySubCentralGovernment
Scheme
UK_CA_TYPE
Description
Public authority - sub-central government

Identifier

Id
7843
Scheme
GB-MPR

Contact

Additional Identifiers

Entry 1
Id
PYBH-1339-MTCJ
Scheme
GB-PPON
Organisation 3
Id
GB-COH-03005065
Name
CAST MEDIA GROUP LIMITED

Roles

tenderer

Address

Region
UKE42
Country
GB
Locality
Leeds
Postal Code
LS2 7EY
Country Name
United Kingdom
Street Address
29 The Studio 46 The Calls

Details

Vcse
No
Scale
sme

Identifier

Id
03005065
Scheme
GB-COH

Additional Identifiers

Entry 1
Id
PRZD-1219-JHHQ
Scheme
GB-PPON
Organisation 4
Id
GB-COH-04286449
Name
FOUR COMMUNICATIONS LIMITED

Roles

tenderer

Address

Region
UKI42
Country
GB
Locality
London
Postal Code
E1 1FX
Country Name
United Kingdom
Street Address
The Hickman Building, 2 Whitechapel Road

Details

Vcse
No
Scale
sme

Identifier

Id
04286449
Scheme
GB-COH

Additional Identifiers

Entry 1
Id
PWRQ-4311-JCJV
Scheme
GB-PPON
Organisation 5
Id
GB-COH-11769308
Name
FULL COMMUNICATIONS HOLDINGS LIMITED

Roles

tenderer

Address

Region
UKI32
Country
GB
Locality
London
Postal Code
W1W 6HL
Country Name
United Kingdom
Street Address
2nd Floor 32-33 Gosfield Street

Details

Vcse
No
Scale
sme

Identifier

Id
11769308
Scheme
GB-COH

Additional Identifiers

Entry 1
Id
PXYD-5832-BHGZ
Scheme
GB-PPON
Organisation 6
Id
GB-COH-05064661
Name
STAUNTON ROOK LIMITED

Roles

tenderer

Address

Region
UKD63
Country
GB
Locality
Chester
Postal Code
CH1 4QN
Country Name
United Kingdom
Street Address
Staunton House 5 Chantry Court

Details

Vcse
No
Scale
sme

Identifier

Id
05064661
Scheme
GB-COH

Additional Identifiers

Entry 1
Id
PNQW-1792-MBTP
Scheme
GB-PPON
Organisation 7
Id
GB-COH-14317074
Name
JHM INVEST LTD

Roles

tenderer

Address

Region
UKG24
Country
GB
Locality
Stafford
Postal Code
ST18 0FZ
Country Name
United Kingdom
Street Address
7 Marconi Gate

Details

Vcse
No
Scale
sme

Identifier

Id
14317074
Scheme
GB-COH

Additional Identifiers

Entry 1
Id
PRHM-4514-XVYX
Scheme
GB-PPON
Organisation 8
Id
GB-COH-06011174
Name
FLUID IDEAS LIMITED

Roles

supplier

Address

Region
UKF11
Country
GB
Locality
Derby
Postal Code
DE22 1DZ
Country Name
United Kingdom
Street Address
First Floor North Mill Darley Abbey Mills

Details

Vcse
No
Scale
sme
Sheltered Workshop
No
Public Service Mission Organization
No

Identifier

Id
06011174
Scheme
GB-COH

Contact

Additional Identifiers

Entry 1
Id
PJLL-6189-TYHR
Scheme
GB-PPON
Organisation 9
Id
GB-COH-06309397
Name
MEDIAWORKS UK LIMITED

Roles

supplier

Address

Region
UKC22
Country
GB
Locality
Gateshead
Postal Code
NE11 9SZ
Country Name
United Kingdom
Street Address
Floor 2 The Honeycomb

Details

Vcse
No
Scale
sme
Sheltered Workshop
No
Public Service Mission Organization
No

Identifier

Id
06309397
Scheme
GB-COH

Contact

Additional Identifiers

Entry 1
Id
PGMB-5426-PPJQ
Scheme
GB-PPON
Organisation 10
Id
GB-COH-03234103
Name
STEFFCO LIMITED

Roles

supplier

Address

Region
UKE42
Country
GB
Locality
Leeds
Postal Code
LS12 2EJ
Country Name
United Kingdom
Street Address
78 Armley Road

Details

Vcse
No
Scale
sme
Sheltered Workshop
No
Public Service Mission Organization
No

Identifier

Id
03234103
Scheme
GB-COH

Contact

Additional Identifiers

Entry 1
Id
PHQZ-9455-HPHW
Scheme
GB-PPON
Organisation 11
Id
GB-COH-10373719
Name
WE ARE FRED CREATIVE LTD

Roles

supplier

Address

Region
UKH37
Country
GB
Locality
Hadleigh
Postal Code
SS7 2BT
Country Name
United Kingdom
Street Address
Suite 9, Hadleigh Business Centre

Details

Vcse
No
Scale
sme
Sheltered Workshop
No
Public Service Mission Organization
No

Identifier

Id
10373719
Scheme
GB-COH

Contact

Additional Identifiers

Entry 1
Id
PZLZ-3535-VTMP
Scheme
GB-PPON

Award information

Award 1
Id
1
Date
7 Aug 2025, 00:00
Title
Creative Marketing Services (Sales) Framework
Status
active
Above Threshold
Yes
Main Procurement Category
services
Assessment Summaries Date Sent
8 Aug 2025, 00:00

Items

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKC
Country
GB
Country Name
United Kingdom
Entry 2
Region
UKD
Country
GB
Country Name
United Kingdom
Entry 3
Region
UKE
Country
GB
Country Name
United Kingdom
Entry 4
Region
UKF
Country
GB
Country Name
United Kingdom
Entry 5
Region
UKG
Country
GB
Country Name
United Kingdom
Entry 6
Region
UKH
Country
GB
Country Name
United Kingdom
Entry 7
Region
UKI
Country
GB
Country Name
United Kingdom
Entry 8
Region
UKJ
Country
GB
Country Name
United Kingdom
Entry 9
Region
UKK
Country
GB
Country Name
United Kingdom
Entry 10
Region
UKC
Country
GB
Country Name
United Kingdom
Entry 11
Region
UKD
Country
GB
Country Name
United Kingdom
Entry 12
Region
UKE
Country
GB
Country Name
United Kingdom
Entry 13
Region
UKF
Country
GB
Country Name
United Kingdom
Entry 14
Region
UKG
Country
GB
Country Name
United Kingdom
Entry 15
Region
UKH
Country
GB
Country Name
United Kingdom
Entry 16
Region
UKI
Country
GB
Country Name
United Kingdom
Entry 17
Region
UKJ
Country
GB
Country Name
United Kingdom
Entry 18
Region
UKK
Country
GB
Country Name
United Kingdom

Additional Classifications

Entry 1
Id
79340000
Scheme
CPV
Description
Advertising and marketing services

Value

Amount
10,000,000
Currency
GBP
Including VAT
12,000,000

Documents

Entry 1
Id
047442-2025
Format
text/html
Notice Type
UK6
Description
Contract award notice on Find a Tender
Document Type
awardNotice
Published
8 Aug 2025, 17:36

Suppliers

Supplier 1
Id
GB-COH-06011174
Name
FLUID IDEAS LIMITED
Supplier 2
Id
GB-COH-06309397
Name
MEDIAWORKS UK LIMITED
Supplier 3
Id
GB-COH-03234103
Name
STEFFCO LIMITED
Supplier 4
Id
GB-COH-10373719
Name
WE ARE FRED CREATIVE LTD

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Status
scheduled
Due
29 Aug 2025, 23:59

Related lots

1

Contract period

Ends
31 Aug 2029, 23:59
Starts
1 Sept 2025, 00:00

Standstill Period

Ends
19 Aug 2025, 23:59

Contracts and changes

Entry 1
Id
1
Status
active
Award ID
1
Date Signed
20 Oct 2025, 00:00
Above Threshold
Yes

Value

Amount
10,000,000
Currency
GBP
Including VAT
12,000,000

Period

Ends
19 Oct 2029, 23:59
Starts
20 Oct 2025, 00:00

Documents

Entry 1
Id
070178-2025
Format
text/html
Notice Type
UK7
Description
Contract details notice on Find a Tender
Document Type
contractNotice
Published
31 Oct 2025, 15:25

Recorded locations

  • Buyer location · Bradford · UKE41 · BD1 2ST · United Kingdom
  • Delivery location · UK · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-0519ea-2025-10-31T15:25:23ZTender notice on Find a Tender ·