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PROCUREMENT OPPORTUNITY

Brand Refresh

UNIVERSITY OF SUSSEX(THE) · compiled

Tender information last checkedLast checked 30 Sept 2026, 01:13.

Opportunity overview

Appointment of a brand agency partner to deliver a refreshed brand creative for the University of Sussex.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Hudson Fuggle Limited

Matched by number
Contract value
£83.3k
Awarded
Not supplied
Contract signed
30 Mar 2025
Award ID
019788-2025-1
Status
active
Identifier
GB-COH 03912072
Location
London, UKI, United Kingdom

Hudson Fuggle Limited

Matched by number
Contract value
£152.3k
Awarded
Not supplied
Contract signed
30 Mar 2025
Award ID
083881-2025-US_25159/US_25306-1
Status
active
Identifier
GB-COH 03912072
Location
London, UKI, United Kingdom

Classification

  • CPV79342200 — Promotional services

Lots

  • Appointment of a brand agency partner to deliver a refreshed brand creative and associated services for the University of Sussex.Value not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
US_25306
Status
complete
Procurement Method
limited
Main Procurement Category
services
Procurement Method Details
Award procedure without prior publication of a call for competition
Why this procedure was chosen
Quotes were obtained as part of an RFQ process. Value of tender is below PCR 2015 threshold for services.

Covered By

GPA

Legal basis

Id
32014L0024
Scheme
CELEX

Classification

Id
79342200
Scheme
CPV
Description
Promotional services

Procedure reasons

Entry 1
Id
D_OUTSIDE_SCOPE
Scheme
TED_PT_AWARD_CONTRACT_WITHOUT_CALL
Description
The procurement falls outside the scope of application of the directive

Lots and requirements

Entry 1
Id
1
Status
cancelled
Has Options
No
Description
Appointment of a brand agency partner to deliver a refreshed brand creative and associated services for the University of Sussex.

Award criteria

Criteria

Criterion 1
Type
price

Contract period

Duration In Days
540

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKC
Entry 2
Region
UKD
Entry 3
Region
UKE
Entry 4
Region
UKF
Entry 5
Region
UKG
Entry 6
Region
UKH
Entry 7
Region
UKI
Entry 8
Region
UKJ
Entry 9
Region
UKK
Entry 10
Region
UKJ2

Buyer, suppliers and contacts

Organisation 1
Id
GB-COH-RC000672
Name
UNIVERSITY OF SUSSEX(THE)

Roles

buyer

Address

Region
UKJ2
Locality
Falmer, Brighton
Postal Code
BN19RH
Country Name
United Kingdom
Street Address
Sussex House

Details

Classifications

Entry 1
Id
BODY_PUBLIC
Scheme
TED_CA_TYPE
Description
Body governed by public law
Entry 2
Id
09
Scheme
COFOG
Description
Education

Identifier

Id
RC000672
Scheme
GB-COH
Legal Name
UNIVERSITY OF SUSSEX(THE)

Contact

Name
Kelly Feldman
Organisation 2
Id
GB-COH-03912072
Name
Hudson Fuggle Limited

Roles

supplier

Address

Region
UKI
Locality
London
Country Name
United Kingdom

Details

Scale
sme

Identifier

Id
03912072
Scheme
GB-COH
Legal Name
Hudson Fuggle Limited
Organisation 3
Id
GB-FTS-44309
Name
University of Sussex

Roles

reviewBody

Address

Locality
Brighton
Country Name
United Kingdom

Identifier

Legal Name
University of Sussex

Award information

Award 1
Id
019788-2025-1
Status
active

Suppliers

Supplier 1
Id
GB-COH-03912072
Name
Hudson Fuggle Limited

Related lots

1
Award 2
Id
083881-2025-US_25159/US_25306-1
Status
active

Suppliers

Supplier 1
Id
GB-COH-03912072
Name
Hudson Fuggle Limited

Related lots

1

Contracts and changes

Entry 1
Id
019788-2025-1
Status
active
Award ID
019788-2025-1
Date Signed
31 Mar 2025, 00:00

Value

Amount
83,333
Currency
GBP
Entry 2
Id
083881-2025-US_25159/US_25306-1
Status
active
Award ID
083881-2025-US_25159/US_25306-1
Date Signed
31 Mar 2025, 00:00

Items

Item 1
Id
1
Related Lot
1

Classification

Id
79342200
Scheme
CPV
Description
Promotional services

Delivery locations

Entry 1
Region
UKJ2

Value

Amount
152,307.5
Currency
GBP

Period

Duration In Days
540

Amendments

Entry 1
Id
1
Rationale
Need for additional works, services or supplies by the original contractor/concessionaire: As the agency responsible for the brand refresh Hudson Fuggle are the best placed supplier to deliver additional materials and support the university to implement the changes so they are embedded for ongoing use.
Description
Additional services for brand refresh and implementation

Recorded locations

  • Buyer location · Falmer, Brighton · UKJ2 · BN19RH · United Kingdom
  • Delivery location · UKC
  • Delivery location · UKD
  • Delivery location · UKE
  • Delivery location · UKF
  • Delivery location · UKG
  • Delivery location · UKH
  • Delivery location · UKI
  • Delivery location · UKJ
  • Delivery location · UKJ2
  • Delivery location · UKK

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-050efa-2025-12-17T13:59:45Zcompiled ·