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PROCUREMENT OPPORTUNITY

Out of Home Advertising - University of Birmingham Dubai Campus

THE UNIVERSITY OF BIRMINGHAM · Transparency notice on Find a Tender

Tender information last checkedLast checked 30 Sept 2026, 00:33.

Opportunity overview

The requirement is for Media resources for the execution of the Out of Home campaign, to raise brand awareness of the university's Dubai campus across Dubai with the view to support student acquisition. The preferred locations for this campaign are along Sheikh Zayad Road, particularly the interchanges by the business hub of the city (DIFC), as these locations capture a high volume of impressions and our preferred demographic. The supplier Backlite Media owns the screens on these locations and the campaign cannot be booked through another supplier. There is no alternative for this provision.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Backlite Media LLC

No match
Published award value
£250k
Awarded
8 May 2025
Award ID
1
Status
pending
Identifier
GB-PPON PXCX-9634-WLNG
Location
Dubai, AE, 48794, United Arab Emirates

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
SC13912/25
Status
complete
Procurement Method
direct
Procurement Method Details
Direct award
Why this procedure was chosen
The supplier has sole rights to the advertising facilities at the locations required.

Legal basis

Id
2023/54
Scheme
UKPGA

Procedure reasons

Entry 1
Id
singleSuppliersIntellectualPropertyExclusiveRights

Lots and requirements

Entry 1
Id
1
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Description
Not published
Document Type
conflictOfInterest

Buyer, suppliers and contacts

Organisation 1
Id
GB-COH-RC000645
Name
THE UNIVERSITY OF BIRMINGHAM

Roles

buyer

Address

Region
UKG31
Country
GB
Locality
Birmingham
Postal Code
B15 2TT
Country Name
United Kingdom
Street Address
Edgbaston

Details

Classifications

Entry 1
Id
publicAuthoritySubCentralGovernment
Scheme
UK_CA_TYPE
Description
Public authority - sub-central government

Identifier

Id
RC000645
Scheme
GB-COH

Contact

Name
Chris Morgan

Additional Identifiers

Entry 1
Id
PHCQ-3464-LVTM
Scheme
GB-PPON
Organisation 2
Id
GB-PPON-PXCX-9634-WLNG
Name
Backlite Media LLC

Roles

supplier

Address

Region
AE
Country
AE
Locality
Dubai
Postal Code
48794
Country Name
United Arab Emirates
Street Address
Office 2501, Media One Tower, Dubai Media City

Details

Vcse
No
Scale
large
Sheltered Workshop
No
Public Service Mission Organization
No

Identifier

Id
PXCX-9634-WLNG
Scheme
GB-PPON

Contact

Award information

Award 1
Id
1
Date
9 May 2025, 00:00
Title
Out of Home Advertising University of Birmingham Dubai Campus
Status
pending
Above Threshold
Yes
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
AE
Country
AE
Country Name
United Arab Emirates
Entry 2
Region
AE
Country
AE
Country Name
United Arab Emirates

Additional Classifications

Entry 1
Id
79341000
Scheme
CPV
Description
Advertising services

Value

Currency
GBP
Including VAT
250,000

Documents

Entry 1
Id
017603-2025
Format
text/html
Notice Type
UK5
Description
Transparency notice on Find a Tender
Document Type
awardNotice
Published
29 Apr 2025, 13:29
Entry 2
Id
020168-2025
Format
text/html
Notice Type
UK6
Description
Contract award notice on Find a Tender
Document Type
awardNotice
Published
9 May 2025, 16:03

Suppliers

Supplier 1
Id
GB-PPON-PXCX-9634-WLNG
Name
Backlite Media LLC

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Status
scheduled
Due
21 May 2025, 23:59

Related lots

1

Contract period

Ends
20 May 2026, 23:59
Starts
21 May 2025, 00:00

Standstill Period

Ends
20 May 2025, 23:59

Recorded locations

  • Buyer location · Birmingham · UKG31 · B15 2TT · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-050924-2025-05-09T16:03:35+01:00Transparency notice on Find a Tender ·