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PROCUREMENT OPPORTUNITY

Award for the Provision of In- Country Presence South- Asia, Nigeria & Malaysia (GCU)

Glasgow Caledonian University · compiled

Tender information last checkedLast checked 30 Sept 2026, 00:19.

Opportunity overview

The University is seeking a Contractor(s) for the provision of In-Country Presence in the South Asia region (excluding Pakistan), Nigeria and South East Asia. The Directorate of Future Students, Marketing and Communications key function is to develop, manage and execute the University’s marketing and recruitment strategy, enabling the University to achieve student recruitment targets (all degree levels) from UK and international markets, as well as more broadly build and bolster our brand position and levels of recognition.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

QS Quacquarelli Symonds Ltd

Match pending…
Contract value
£246.6k
Awarded
Not supplied
Contract signed
18 Sept 2025
Award ID
061592-2025-1
Status
active
Location
London, UK, NW3 2DG, United Kingdom

Illume Student Advisory Services

No match
Contract value
£385k
Awarded
Not supplied
Contract signed
10 Sept 2025
Award ID
061592-2025-2
Status
active
Location
Vancouver, CA, V6B 0B9, Canada

Illume Student Advisory Services

No match
Contract value
£263k
Awarded
Not supplied
Contract signed
10 Sept 2025
Award ID
061592-2025-3
Status
active
Location
Vancouver, CA, V6B 0B9, Canada

Classification

  • CPV79411100 — Business development consultancy services

Lots

  • Award for In- Country Presence in South Asia ( excluding Pakistan)Value not stated
  • Award for In- Country Presence in NigeriaValue not stated
  • Award for In-Country Presence in South East AsiaValue not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
GCU-MKT-2025-001
Status
complete
Has Recurrence
No
Procurement Method
open
Main Procurement Category
services
Procurement Method Details
Open procedure

Covered By

GPA

Bid Opening

Date
16 May 2025, 12:00

Legal basis

Id
32014L0024
Scheme
CELEX

Lot Details

Maximum Lots Bid Per Supplier
3

Expected award period

Starts
16 May 2025, 12:00

Tender Period

Ends
16 May 2025, 12:00

Classification

Id
79411100
Scheme
CPV
Description
Business development consultancy services

Submission terms

Languages

en

Bid Validity Period

Ends
16 May 2025, 23:59

Submission Method

electronicSubmission

Selection criteria

Criteria

Criterion 1
Type
economic
Description
Please refer to question within 4B.5 of the SPD and Economic and Financial standing section of the Contract Notice Bidders must confirm they can provide the following supporting evidence prior to award: - Employer’s (Compulsory) Liability Insurance = 5 Million GBP - Professional Liability Insurance = 1 Million GBP - Public Liability Insurance = 5 Million GBP Please refer to question within 4B.6 of the SPD and Economic and financial standing section of the Contract Notice The successful Contractor will be required to provide 2 years audited accounts, or equivalent if awarded the Contract. Information provided for Part III and IV will be assessed on a Pass/Fail basis, where: Pass = meets requirements as stated in Contract Notice Fail = does not meet requirements as stated in Contract Notice Economic operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015.

Applies To

supplier

Lots and requirements

Entry 1
Id
1
Title
Award for In- Country Presence in South Asia ( excluding Pakistan)
Status
cancelled
Has Options
No
Has Renewal
No
Description
The University has identified the need for continued South Asia regional presence to support recruitment targets and associated objectives. The South Asia region has been identified through market intelligence and experience as a region with potential to contribute significantly to these targets over the next three years. The priority markets in this region for GCU are India, Nepal, Bangladesh and Sri Lanka. We require the regional presence in South Asia to support recruitment and conversion activities in these priority markets. We require an in regional presence to provide effective, measurable and proven strategic recruitment and conversion support. Based on research and previous experience of the HE sectors; this presence should be in a city hub in India that fits well with our course portfolio and provides the institution with competitive advantage. (i.e. either Mumbai and Delhi). We are requesting recommendations as how best to resource this. The contractor must have capacity and resources in South Asia region to efficiently facilitate the attainment of international targets.

Award criteria

Criteria

Criterion 1
Name
Service Delivery – Methodology
Type
quality
Description
30
Criterion 2
Name
Service Delivery – Key Personnel
Type
quality
Description
13
Criterion 3
Name
Service Delivery – Continuous Improvement and Innovation
Type
quality
Description
10
Criterion 4
Name
Management Information/Reporting
Type
quality
Description
8
Criterion 5
Name
Business Continuity
Type
quality
Description
5
Criterion 6
Name
Sustainable Procurement – University Values
Type
quality
Description
2
Criterion 7
Name
Sustainable Procurement – Fair Work Practices
Type
quality
Description
2
Criterion 8
Type
price
Description
30

Contract period

Duration In Days
1,080

Submission terms

Variant Policy
notAllowed
Entry 2
Id
2
Title
Award for In- Country Presence in Nigeria
Status
cancelled
Has Options
No
Has Renewal
No
Description
Nigeria has been a top recruitment market for GCU for many years. We require an in-country presence to continue to maximise recruitment opportunities for GCU postgraduate courses and to also grow the appeal of GCU undergraduate courses in the market. The in-country presence will build relationships with key sponsors and visit on a regular basis and participate in local events. The regional presence also needs to provide market insights and intelligence that contributes to maximising recruitment opportunities and mitigating risks. In addition to this operational function the University also require full cycle reporting and reflection on engagement to maximise efficiencies. We require an in regional presence to provide effective, measurable and proven strategic recruitment and conversion support. Based on research and previous experience of the HE sectors; this presence should be in a city hub in Nigeria that fits well with our course portfolio and provides the institution with competitive advantage. We are requesting recommendations as how best to resource this. The contractor must have capacity and resources in Nigeria to efficiently facilitate the attainment of international targets.

Award criteria

Criteria

Criterion 1
Name
Service Delivery – Methodology
Type
quality
Description
30
Criterion 2
Name
Service Delivery – Key Personnel
Type
quality
Description
13
Criterion 3
Name
Service Delivery – Continuous Improvement and Innovation
Type
quality
Description
10
Criterion 4
Name
Management Information/Reporting
Type
quality
Description
8
Criterion 5
Name
Business Continuity
Type
quality
Description
5
Criterion 6
Name
Sustainable Procurement – University Values
Type
quality
Description
2
Criterion 7
Name
Sustainable Procurement – Fair Work Practices
Type
quality
Description
2
Criterion 8
Type
price
Description
30

Contract period

Duration In Days
1,080

Submission terms

Variant Policy
notAllowed
Entry 3
Id
3
Title
Award for In-Country Presence in South East Asia
Status
cancelled
Has Options
No
Has Renewal
No
Description
As GCU begins to enter new priority diversification markets in South East Asia, we are seeking an experienced partner capable of supporting GCU in building, acquiring and maintaining market share over time. Five of our priority diversification markets are in South East Asia (Indonesia, Malaysia, Thailand, Vietnam and Philippines). All these markets are at market entry or development stage for GCU, with currently very low enrolment numbers. An in-country presence will serve as the local liaison, fostering consistent communication and relationships with GCU agent network, prospective students and offer holders. By leveraging the local knowledge and cultural understanding, the in-country presence will recommend recruitment and conversion plans to resonate with the target audiences. The representative will conduct information sessions, participate in education fairs, and engage with local schools to actively promote GCU's programmes. The regional presence will provide market insights and intelligence that contributes to maximising recruitment opportunities and mitigating risk in this region. This is crucial for GCU to make informed decisions and adapt its strategies in the dynamic South East Asian region. In addition to this operational function the University also require full cycle reporting and reflection on engagement to maximise efficiencies.

Award criteria

Criteria

Criterion 1
Name
Service Delivery – Methodology
Type
quality
Description
30
Criterion 2
Name
Service Delivery – Key Personnel
Type
quality
Description
13
Criterion 3
Name
Service Delivery – Continuous Improvement and Innovation
Type
quality
Description
10
Criterion 4
Name
Management Information/Reporting
Type
quality
Description
8
Criterion 5
Name
Business Continuity
Type
quality
Description
5
Criterion 6
Name
Sustainable Procurement – University Values
Type
quality
Description
2
Criterion 7
Name
Sustainable Procurement – Fair Work Practices
Type
quality
Description
2
Criterion 8
Type
price
Description
30

Contract period

Duration In Days
1,080

Submission terms

Variant Policy
notAllowed

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKM82
Entry 2
Region
UKM82

Additional Classifications

Entry 1
Id
79411100
Scheme
CPV
Description
Business development consultancy services
Item 2
Id
2
Related Lot
2

Delivery locations

Entry 1
Region
UKM82
Entry 2
Region
UKM82

Additional Classifications

Entry 1
Id
79411100
Scheme
CPV
Description
Business development consultancy services
Item 3
Id
3
Related Lot
3

Delivery locations

Entry 1
Region
UKM82
Entry 2
Region
UKM82

Additional Classifications

Entry 1
Id
79411100
Scheme
CPV
Description
Business development consultancy services

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-9129
Name
Glasgow Caledonian University

Roles

buyer
centralPurchasingBody

Address

Region
UKM82
Locality
Glasgow
Postal Code
G4 0BA
Country Name
United Kingdom
Street Address
70 Cowcaddens Road

Details

Classifications

Entry 1
Id
BODY_PUBLIC
Scheme
TED_CA_TYPE
Description
Body governed by public law
Entry 2
Id
09
Scheme
COFOG
Description
Education

Identifier

Legal Name
Glasgow Caledonian University

Contact

Telephone
+44 1413313578
Organisation 2
Id
GB-FTS-144352
Name
Glasgow Sheriff Court

Roles

reviewBody

Address

Locality
Glasgow
Postal Code
G41 1RB
Country Name
United Kingdom
Street Address
17-25 Devon Place

Identifier

Legal Name
Glasgow Sheriff Court
Organisation 3
Id
GB-FTS-162842
Name
QS Quacquarelli Symonds Ltd

Roles

supplier

Address

Region
UK
Locality
London
Postal Code
NW3 2DG
Country Name
United Kingdom
Street Address
1 Tranley Mews, Fleet Road

Details

Scale
large

Identifier

Legal Name
QS Quacquarelli Symonds Ltd

Contact

Telephone
+44 02072847200
Organisation 4
Id
GB-FTS-162843
Name
Illume Student Advisory Services

Roles

supplier

Address

Region
CA
Locality
Vancouver
Postal Code
V6B 0B9
Country Name
Canada
Street Address
#3301-688 Abbott Street

Details

Scale
large

Identifier

Legal Name
Illume Student Advisory Services

Contact

Telephone
+971 508778702
Organisation 5
Id
GB-FTS-2553
Name
Glasgow Sheriff Court

Roles

reviewBody

Address

Locality
Glasgow
Postal Code
G5 9DA
Country Name
United Kingdom
Street Address
1 Carlton Place

Identifier

Legal Name
Glasgow Sheriff Court

Award information

Award 1
Id
061592-2025-1
Title
Award for In- Country Presence in South Asia ( excluding Pakistan)
Status
active

Suppliers

Supplier 1
Id
GB-FTS-162842
Name
QS Quacquarelli Symonds Ltd

Related lots

1
Award 2
Id
061592-2025-2
Title
Award for In- Country Presence in Nigeria
Status
active

Suppliers

Supplier 1
Id
GB-FTS-162843
Name
Illume Student Advisory Services

Related lots

2
Award 3
Id
061592-2025-3
Title
Award for In-Country Presence in South East Asia
Status
active

Suppliers

Supplier 1
Id
GB-FTS-162843
Name
Illume Student Advisory Services

Related lots

3

Contracts and changes

Entry 1
Id
061592-2025-1
Title
Award for In- Country Presence in South Asia ( excluding Pakistan)
Status
active
Award ID
061592-2025-1
Date Signed
19 Sept 2025, 00:00

Value

Amount
246,647.6
Currency
GBP
Entry 2
Id
061592-2025-2
Title
Award for In- Country Presence in Nigeria
Status
active
Award ID
061592-2025-2
Date Signed
11 Sept 2025, 00:00

Value

Amount
385,000
Currency
GBP
Entry 3
Id
061592-2025-3
Title
Award for In-Country Presence in South East Asia
Status
active
Award ID
061592-2025-3
Date Signed
11 Sept 2025, 00:00

Value

Amount
263,000
Currency
GBP

Recorded locations

  • Buyer location · Glasgow · UKM82 · G4 0BA · United Kingdom
  • Delivery location · UKM82

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-05045e-2025-10-02T11:01:10+01:00compiled ·