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PROCUREMENT OPPORTUNITY

Copywriting Support for Course Pages

University of Kent · Tender notice on Find a Tender

Tender information last checkedLast checked 29 Sept 2026, 23:29.

Opportunity overview

The University of Kent is seeking a supplier to produce engaging and conversion-focused copy for key undergraduate and postgraduate course pages for the University of Kent website. The University is looking for a specialist provider with experience writing course page copy for higher education. The supplier must understand how to take academic course information and translate this into clear and succinct content for key target audiences that make the University of Kent course offer stand out from its competitors. The University is currently undergoing a Website Transformation Project where new course page templates will be developed based on past analysis and best practice. The copy will need to fit into these new templates.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Utterly Content Ltd t/a Pickle Jar Communications

Match pending…
Contract value
£52.5k
Awarded
Not supplied
Contract signed
6 May 2025
Including VAT
£63k
Award ID
1
Status
active
Identifier
GB-PPON PQZQ-4261-JPLV
Location
London, UKI31, EC4M 7JN, United Kingdom

Classification

  • CPV92312211 — Writing agency services

Lots

  • Lot LOT-0000£60k

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
JE24_007
Status
complete
Above Threshold
No
Procurement Method
open
Main Procurement Category
services
Procurement Method Details
Below threshold - open competition

Amendments

Entry 1
Id
013265-2025
Description
County of participation removed

Legal basis

Id
2023/54
Scheme
UKPGA

Tender Period

Ends
11 Apr 2025, 09:00

Enquiry period

Ends
7 Apr 2025, 12:00

Submission terms

Electronic Submission Policy
allowed

Other Requirements

Reserved Participation Location

Gazetteer

Scheme
GB-ONS

Identifiers

K02000001

Lots and requirements

Entry 1
Id
LOT-0000
Status
complete

Value

Amount
60,000
Currency
GBP
Including VAT
72,000

Suitability

Sme
Yes
Vcse
Yes

Award criteria

Criteria

Criterion 1
Name
Commercial
Type
cost
Description
Participants must complete the pricing pro-forma enclosed at Schedule 6. The price will be evaluated as follows. Each Participant's total cost will be compared against the lowest cost submitted. This allows the Authority to calculate the percentage of marks to be awarded and this percentage is then applied to the total number of marks available for pricing (35%). Each response will be compared to the lowest total price or percentage as indicated in the following formula: Score = [[Lowest Price in £/Participant's Price in £] x price weighting]. Results will be rounded to 2 decimal places.

Numbers

Entry 1
Number
35
Weight
percentageExact
Criterion 2
Name
Technical
Type
quality
Description
Participants must submit a single response to each of the questions listed in the Technical Questionnaire document enclosed at Schedule 8. For each question, only the information you provide within that specific single question will be considered in evaluating your answer to that particular question. Any documentation uploaded elsewhere, or information not detailed within that single question response document, will not be considered in the evaluation of that question.

Numbers

Entry 1
Number
65
Weight
percentageExact

Contract period

Ends
21 Jun 2025, 23:59
Starts
1 May 2025, 00:00

Items and delivery

Item 1
Id
LOT-0000
Related Lot
LOT-0000

Delivery locations

Entry 1
Region
UKJ44
Country
GB
Country Name
United Kingdom
Entry 2
Region
UKJ41
Country
GB
Country Name
United Kingdom
Entry 3
Region
UKJ44
Country
GB
Country Name
United Kingdom
Entry 4
Region
UKJ41
Country
GB
Country Name
United Kingdom

Additional Classifications

Entry 1
Id
92312211
Scheme
CPV
Description
Writing agency services

Published documents

Entry 1
Id
011976-2025
Format
text/html
Notice Type
UK4
Description
Tender notice on Find a Tender
Document Type
tenderNotice
Published
31 Mar 2025, 12:05
Entry 2
Id
013265-2025
Format
text/html
Notice Type
UK4
Description
Tender notice on Find a Tender
Document Type
tenderNotice
Published
7 Apr 2025, 08:51

Buyer, suppliers and contacts

Organisation 1
Id
GB-PPON-PDYN-9654-JPQJ
Name
University of Kent

Roles

buyer

Address

Region
UKJ44
Country
GB
Locality
Canterbury, Kent
Postal Code
CT2 7NZ
Country Name
United Kingdom
Street Address
The Registry

Details

Classifications

Entry 1
Id
publicAuthoritySubCentralGovernment
Scheme
UK_CA_TYPE
Description
Public authority - sub-central government

Identifier

Id
PDYN-9654-JPQJ
Scheme
GB-PPON

Contact

Name
Claire Baxter
Telephone
+44 7892719788
Organisation 2
Id
GB-PPON-PQZQ-4261-JPLV
Name
Utterly Content Ltd t/a Pickle Jar Communications

Roles

supplier

Address

Region
UKI31
Country
GB
Locality
London
Postal Code
EC4M 7JN
Country Name
United Kingdom
Street Address
Office 7, 35-37 Ludgate Hill

Details

Vcse
No
Scale
sme

Identifier

Id
PQZQ-4261-JPLV
Scheme
GB-PPON

Contact

Name
Tracy Playle

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
LOT-0000
Related Lot
LOT-0000

Delivery locations

Entry 1
Region
UKJ41
Country
GB
Country Name
United Kingdom
Entry 2
Region
UKJ44
Country
GB
Country Name
United Kingdom
Entry 3
Region
UKJ4
Country
GB
Country Name
United Kingdom

Additional Classifications

Entry 1
Id
92312211
Scheme
CPV
Description
Writing agency services

Suppliers

Supplier 1
Id
GB-PPON-PQZQ-4261-JPLV
Name
Utterly Content Ltd t/a Pickle Jar Communications

Related lots

LOT-0000

Contracts and changes

Entry 1
Id
1
Title
Website Copywriting Project
Status
active
Award ID
1
Date Signed
6 May 2025, 01:00
Above Threshold
No

Value

Amount
52,500
Currency
GBP
Including VAT
63,000

Period

Ends
21 Jun 2025, 00:59
Starts
7 May 2025, 01:00

Documents

Entry 1
Id
019878-2025
Format
text/html
Notice Type
UK7
Description
Contract details notice on Find a Tender
Document Type
contractNotice
Published
8 May 2025, 17:11

Recorded locations

  • Buyer location · Canterbury, Kent · UKJ44 · CT2 7NZ · United Kingdom
  • Delivery location · UKJ41 · United Kingdom
  • Delivery location · UKJ44 · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-04fa92-2025-05-08T17:11:42+01:00Tender notice on Find a Tender ·