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PROCUREMENT OPPORTUNITY

Multichannel Advertising & SEO Agency for Student Recruitment

Abertay University · compiled

Tender information last checkedLast checked 29 Sept 2026, 23:20.

Opportunity overview

Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Anything is Possible

Match pending…
Contract value
£1.1m
Awarded
Not supplied
Contract signed
3 Jun 2025
Award ID
029977-2025-038-AU-PRO-2425-1
Status
active
Location
Brighton, UKJ21, BN1 4EA, United Kingdom

Classification

  • CPV79341000 — Advertising services
  • CPV79340000 — Advertising and marketing services
  • CPV79341100 — Advertising consultancy services
  • CPV79341200 — Advertising management services
  • CPV79341400 — Advertising campaign services

Lots

  • The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationallyValue not stated

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
038-AU-PRO-2425
Status
complete
Has Recurrence
No
Procurement Method
open
Main Procurement Category
services
Procurement Method Details
Open procedure

Covered By

GPA

Bid Opening

Date
28 Apr 2025, 13:00

Address

Street Address
Kydd Building, 40 Bell Street, Dundee, DD1 1HG

Legal basis

Id
32014L0024
Scheme
CELEX

Expected award period

Starts
28 Apr 2025, 13:00

Tender Period

Ends
28 Apr 2025, 12:00

Contract terms

Has Electronic Ordering
Yes

Classification

Id
79341000
Scheme
CPV
Description
Advertising services

Submission terms

Languages

en

Bid Validity Period

Duration In Days
90

Submission Method

electronicSubmission

Selection criteria

Criteria

Criterion 1
Type
suitability
Description
Bidders must be suitably qualified to pursue the professional activity in question. As such, the following conditions apply: The bidder must demonstrate compliance with relevant advertising regulations and codes of practice applicable in the UK. Membership of, or compliance with, the following regulatory bodies and codes will be considered evidence of suitability: Advertising Standards Authority (ASA) – the UK’s independent regulator for advertising across all media. Bidders must adhere to rulings and guidance issued by the ASA. Committee of Advertising Practice (CAP) – the body responsible for writing the UK Advertising Codes. Bidders must comply with the CAP Code and demonstrate knowledge and application of these rules in the planning and delivery of advertising campaigns. Evidence of compliance may include relevant accreditations, previous experience aligning with ASA/CAP requirements, or confirmation of internal governance mechanisms to ensure regulatory adherence.

Applies To

supplier
Criterion 2
Type
economic
Description
As detailed in the Qualification Envelop and Evaluation document within PCS-T suppliers documents

Applies To

supplier
Criterion 3
Type
technical
Description
As detailed in the Qualification Envelop and Evaluation document within PCS-T suppliers documents

Applies To

supplier

Lots and requirements

Entry 1
Id
1
Status
cancelled
Has Options
No
Has Renewal
Yes
Description
The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university’s visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally

Renewal

Description
The University shall have the option to extend the contract for up to two additional periods of two years each, following the initial three-year term. Where the option to extend is exercised, the University shall be entitled to terminate the contract at any time during the ex-tended period upon giving the Tenderer three months’ notice in writing of its intention to terminate the contract.

Award criteria

Criteria

Criterion 1
Name
technical
Type
quality
Description
70
Criterion 2
Type
price
Description
30

Contract period

Duration In Days
1,080

Submission terms

Variant Policy
notAllowed

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery Location

Description
Bell Street, Dundee

Delivery locations

Entry 1
Region
UKM71
Entry 2
Region
UKM71

Additional Classifications

Entry 1
Id
79340000
Scheme
CPV
Description
Advertising and marketing services
Entry 2
Id
79341100
Scheme
CPV
Description
Advertising consultancy services
Entry 3
Id
79341200
Scheme
CPV
Description
Advertising management services
Entry 4
Id
79341400
Scheme
CPV
Description
Advertising campaign services

Buyer, suppliers and contacts

Organisation 1
Id
GB-FTS-12374
Name
Abertay University

Roles

buyer

Address

Region
UK
Locality
Dundee
Postal Code
DD1 1HG
Country Name
United Kingdom
Street Address
Bell Street

Details

Classifications

Entry 1
Id
BODY_PUBLIC
Scheme
TED_CA_TYPE
Description
Body governed by public law
Entry 2
Id
09
Scheme
COFOG
Description
Education

Identifier

Legal Name
Abertay University

Contact

Telephone
+44 1382308995
Organisation 2
Id
GB-FTS-1026
Name
Dundee Sheriff Court

Roles

reviewBody

Address

Locality
Dundee
Postal Code
DD1 9AD
Country Name
United Kingdom
Street Address
6 West Bell Street

Identifier

Legal Name
Dundee Sheriff Court
Organisation 3
Id
GB-FTS-150233
Name
Anything is Possible

Roles

supplier

Address

Region
UKJ21
Locality
Brighton
Postal Code
BN1 4EA
Country Name
United Kingdom
Street Address
3rd Floor Frederick House, 41-46 Frederick Place

Details

Scale
sme

Identifier

Legal Name
Anything is Possible

Contact

Telephone
+44 2031304065

Award information

Award 1
Id
029977-2025-038-AU-PRO-2425-1
Status
active

Suppliers

Supplier 1
Id
GB-FTS-150233
Name
Anything is Possible

Related lots

1

Contracts and changes

Entry 1
Id
029977-2025-038-AU-PRO-2425-1
Status
active
Award ID
029977-2025-038-AU-PRO-2425-1
Date Signed
4 Jun 2025, 00:00

Value

Amount
1,050,000
Currency
GBP

Recorded locations

  • Buyer location · Dundee · UK · DD1 1HG · United Kingdom
  • Delivery location · UKM71

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-04f9a9-2025-06-04T15:40:26+01:00compiled ·