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PROCUREMENT OPPORTUNITY

Insight Framework for Customer Intelligent and Strategic Insight - Lot 2 - Leisure Customer Insights

ORDNANCE SURVEY LIMITED · Tender notice on Find a Tender

Tender information last checkedLast checked 29 Sept 2026, 23:00.

Opportunity overview

Ordnance Survey Ltd (OS) is Britain's mapping agency and is responsible for the surveying, production, maintenance and marketing of a wide range of geographic information, relied on by government, business and individuals. OS is partnering with suppliers to increase our customer and market intelligence using a variety of qualitative and quantitative research techniques and to answer specific business questions about current or potential customers. OS will be working with suppliers that can help drive customer centricity throughout OS enabling employees to connect, understand and act upon customer insights. The requirement has been split into two lots. This Contract Details Notice is for Lot 2 is for Leisure Customer Insights with the supplier helping OS grow in more destinations through deepening our understanding of new and existing customers who want to be active outdoors, and by assessing products and consumers' needs, wants and expectations. Lot 2 covers tactical research with outdoor active consumers in Great Britain; to improve the customers experience, increase customer understanding, grow the user base for existing product types and enhance or improve existing products.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

WALNUT UNLIMITED LTD

Matched by number
Published award value
£400k
Awarded
21 Jul 2025
Award ID
2
Status
active
Identifier
GB-COH 01317137
Location
London, UKI32, W1F 9AF, United Kingdom

White Space Strategy

Matched by number
Published award value
£600k
Awarded
22 Jul 2025
Award ID
1
Status
active
Identifier
GB-COH 05535151
Location
London, UKI32, W1W 7RT, United Kingdom

Classification

  • CPV73110000 — Research services
  • CPV79342311 — Customer satisfaction survey

Lots

  • Strategic, Business and Government Insights£450k
  • Leisure Customer Insights£300k

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
BS.0543 / Lot 2
Status
complete
Has Recurrence
Yes
Above Threshold
Yes
Procurement Method
open
Main Procurement Category
services
How to submit
All tenders must be submitted via the OS InTend platform at the following address: https://in-tendhost.co.uk/os/aspx/Home
Procurement Method Details
Competitive flexible procedure

Procedure

Features
Presentation stage for top two suppliers in each lot, full details in tender documents.

Legal basis

Id
2023/54
Scheme
UKPGA

Lot Details

Award criteria

Description
Both lots may be awarded to same supplier if they achieve highest score in both lots

Recurrence

Dates

Entry 1
Starts
1 Feb 2029, 23:59

Techniques

Has Framework Agreement
Yes

Framework Agreement

Type
closed
Method
withoutReopeningCompetition
Description
Direct award to supplier on each lot when requirements are identified, call-off off to determine scope of each project.

Expected award period

Ends
17 Jun 2025, 00:59

Tender Period

Ends
21 Apr 2025, 13:00

Enquiry period

Ends
11 Apr 2025, 18:00

Submission terms

Electronic Submission Policy
allowed

Languages

en

Lots and requirements

Entry 1
Id
LOT-0001
Title
Strategic, Business and Government Insights
Status
complete
Has Renewal
Yes
Description
LOT 1 covers strategic research with outdoor active consumers in Great Britain; to help identify new market, product or customer opportunities AND tactical and strategic research with businesses (Partners and commercial organisations) and Public Sector organisations. Please see Appendix 1 lot 1 specification for full details.

Value

Amount
450,000
Currency
GBP
Including VAT
540,000

Renewal

Description
12 month potential extension at discretion of OS

Award criteria

Weighting Description
Full details of award criteria can be found in the Instructions for Tendering Document

Criteria

Criterion 1
Name
Simple description
Type
price
Description
Full details of award criteria can be found in the Instructions for Tendering Document

Contract period

Ends
17 Jun 2028, 00:59
Starts
17 Jun 2025, 01:00
Max Extent Date
17 Jun 2029, 00:59

Selection criteria

Criteria

Criterion 1
Type
economic
Description
Please see tender documents for full details
Criterion 2
Type
technical
Description
Please see tender documents for full details
Entry 2
Id
LOT-0002
Title
Leisure Customer Insights
Status
complete
Has Renewal
Yes
Description
LOT 2 covers tactical research with outdoor active consumers in Great Britain; to improve the customers experience, increase customer understanding, grow the user base for existing product types and enhance or improve existing products.

Value

Amount
300,000
Currency
GBP
Including VAT
360,000

Renewal

Description
12 month potential extension at discretion of OS

Award criteria

Weighting Description
Full details of award criteria can be found in the Instructions for Tendering Document

Criteria

Criterion 1
Name
Simple description
Type
price
Description
Full details of award criteria can be found in the Instructions for Tendering Document

Contract period

Ends
17 Jun 2028, 00:59
Starts
17 Jun 2025, 01:00
Max Extent Date
17 Jun 2029, 00:59

Selection criteria

Criteria

Criterion 1
Type
economic
Description
Please see tender documents for full details
Criterion 2
Type
technical
Description
Please see tender documents for full details

Items and delivery

Item 1
Id
LOT-0001
Related Lot
LOT-0001

Additional Classifications

Entry 1
Id
79342311
Scheme
CPV
Description
Customer satisfaction survey
Entry 2
Id
73110000
Scheme
CPV
Description
Research services
Item 2
Id
LOT-0002
Related Lot
LOT-0002

Additional Classifications

Entry 1
Id
79342311
Scheme
CPV
Description
Customer satisfaction survey
Entry 2
Id
73110000
Scheme
CPV
Description
Research services

Published documents

Entry 1
Id
L-1
Description
All tender documents can be accessed by registering on the OS InTend platform at the above address.
Document Type
biddingDocuments
Entry 2
Id
conflictOfInterest
Description
Not published
Document Type
conflictOfInterest
Entry 3
Id
011027-2025
Format
text/html
Notice Type
UK4
Description
Tender notice on Find a Tender
Document Type
tenderNotice
Published
25 Mar 2025, 09:09

Planning and budget

No Engagement Notice Rationale
Pre-Market engagement not required for this procurement.

Buyer, suppliers and contacts

Organisation 1
Id
GB-COH-09121572
Name
ORDNANCE SURVEY LIMITED

Roles

buyer

Address

Region
UKJ36
Country
GB
Locality
Southampton
Postal Code
SO16 0AS
Country Name
United Kingdom
Street Address
Explorer House Adanac Drive

Details

Classifications

Entry 1
Id
publicAuthorityCentralGovernment
Scheme
UK_CA_TYPE
Description
Public authority - central government

Identifier

Id
09121572
Scheme
GB-COH

Contact

Name
Russell Speight

Additional Identifiers

Entry 1
Id
PBVY-8911-JNNJ
Scheme
GB-PPON
Organisation 2
Id
GB-COH-05535151
Name
White Space Strategy

Roles

supplier

Address

Region
UKI32
Country
GB
Locality
London
Postal Code
W1W 7RT
Country Name
United Kingdom
Street Address
60 Great Portland Street

Details

Vcse
No
Scale
large
Sheltered Workshop
No
Public Service Mission Organization
No

Identifier

Id
05535151
Scheme
GB-COH

Contact

Telephone
01865793800
Organisation 3
Id
GB-COH-01317137
Name
WALNUT UNLIMITED LTD

Roles

supplier

Address

Region
UKI32
Country
GB
Locality
London
Postal Code
W1F 9AF
Country Name
United Kingdom
Street Address
7-11 Lexington Street

Details

Vcse
No
Scale
sme
Sheltered Workshop
No
Public Service Mission Organization
No

Identifier

Id
01317137
Scheme
GB-COH

Contact

Additional Identifiers

Entry 1
Id
PNPX-2447-RCXR
Scheme
GB-PPON

Award information

Award 1
Id
1
Date
22 Jul 2025, 01:00
Title
Insight Framework for Customer Intelligent and Strategic Insight - Lot 1 - Strategic, Business, and Government Insights
Status
active
Has Options
Yes
Has Renewal
Yes
Above Threshold
Yes
Main Procurement Category
services
Assessment Summaries Date Sent
22 Jul 2025, 01:00

Items

Item 1
Id
LOT-0001
Related Lot
LOT-0001

Additional Classifications

Entry 1
Id
73110000
Scheme
CPV
Description
Research services
Entry 2
Id
79342311
Scheme
CPV
Description
Customer satisfaction survey
Entry 3
Id
73210000
Scheme
CPV
Description
Research consultancy services
Entry 4
Id
79310000
Scheme
CPV
Description
Market research services

Value

Amount
600,000
Currency
GBP
Including VAT
720,000

Options

Description
The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years.

Renewal

Description
The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years.

Documents

Entry 1
Id
042092-2025
Format
text/html
Notice Type
UK6
Description
Contract award notice on Find a Tender
Document Type
awardNotice
Published
22 Jul 2025, 15:29

Suppliers

Supplier 1
Id
GB-COH-05535151
Name
White Space Strategy

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Status
scheduled
Due
19 Aug 2025, 00:59

Related lots

LOT-0001

Contract period

Ends
1 Sept 2028, 00:59
Starts
1 Sept 2025, 01:00
Max Extent Date
1 Sept 2029, 00:59

Standstill Period

Ends
31 Jul 2025, 23:59
Award 2
Id
2
Date
22 Jul 2025, 00:00
Title
Insight Framework for Customer Intelligent and Strategic Insight - Lot 2 - Leisure Customer Insights
Status
active
Has Options
Yes
Has Renewal
Yes
Above Threshold
Yes
Main Procurement Category
services
Assessment Summaries Date Sent
22 Jul 2025, 00:00

Items

Item 1
Id
LOT-0002
Related Lot
LOT-0002

Delivery locations

Entry 1
Region
UKJ32
Country
GB
Country Name
United Kingdom
Entry 2
Region
UKJ32
Country
GB
Country Name
United Kingdom

Additional Classifications

Entry 1
Id
73110000
Scheme
CPV
Description
Research services
Entry 2
Id
73210000
Scheme
CPV
Description
Research consultancy services
Entry 3
Id
79310000
Scheme
CPV
Description
Market research services
Entry 4
Id
79342311
Scheme
CPV
Description
Customer satisfaction survey

Value

Amount
400,000
Currency
GBP
Including VAT
480,000

Options

Description
The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years.

Renewal

Description
The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years.

Documents

Entry 1
Id
042137-2025
Format
text/html
Notice Type
UK6
Description
Contract award notice on Find a Tender
Document Type
awardNotice
Published
22 Jul 2025, 16:08

Suppliers

Supplier 1
Id
GB-COH-01317137
Name
WALNUT UNLIMITED LTD

Milestones

Entry 1
Id
1
Type
futureSignatureDate
Status
scheduled
Due
18 Aug 2025, 23:59

Related lots

LOT-0002

Contract period

Ends
31 Aug 2028, 23:59
Starts
1 Sept 2025, 00:00
Max Extent Date
31 Aug 2029, 23:59

Standstill Period

Ends
31 Jul 2025, 23:59

Contracts and changes

Entry 1
Id
1
Title
Insight Framework for Customer Intelligent and Strategic Insight - Lot 1 - Strategic, Business, and Government Insights
Status
active
Award ID
1
Date Signed
16 Aug 2025, 00:00
Has Options
Yes
Has Renewal
Yes
Above Threshold
Yes

Value

Amount
600,000
Currency
GBP
Including VAT
720,000

Period

Ends
17 Aug 2028, 23:59
Starts
18 Aug 2025, 00:00
Max Extent Date
17 Aug 2029, 23:59

Options

Description
The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years.

Renewal

Description
The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years.

Documents

Entry 1
Id
054154-2025
Format
text/html
Notice Type
UK7
Description
Contract details notice on Find a Tender
Document Type
contractNotice
Published
5 Sept 2025, 10:09
Entry 2
Id
2
Title
Insight Framework for Customer Intelligent and Strategic Insight - Lot 2 - Leisure Customer Insights
Status
active
Award ID
2
Date Signed
16 Aug 2025, 00:00
Has Options
Yes
Has Renewal
Yes
Above Threshold
Yes
No Agreed Metrics Rationale
Not required under Procurement Act 2023

Value

Amount
400,000
Currency
GBP
Including VAT
480,000

Period

Ends
17 Aug 2028, 23:59
Starts
18 Aug 2025, 00:00
Max Extent Date
17 Aug 2029, 23:59

Options

Description
The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years.

Renewal

Description
The length of the contract will be for three years with the option to extend for a further 12-months. Therefore, if all extensions were taken, the full length of the contract would be four years.

Documents

Entry 1
Id
054168-2025
Format
text/html
Notice Type
UK7
Description
Contract details notice on Find a Tender
Document Type
contractNotice
Published
5 Sept 2025, 10:21

Recorded locations

  • Buyer location · Southampton · UKJ36 · SO16 0AS · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-04f831-2025-09-05T10:21:25+01:00Tender notice on Find a Tender ·