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PROCUREMENT OPPORTUNITY

HRP Media Buying Services

Historic Royal Palaces · Tender notice on Find a Tender

Tender information last checkedLast checked 29 Sept 2026, 22:43.

Opportunity overview

CONTRACT OPPORTUNITY – MEDIA BUYING Historic Royal Palaces (HRP) is a registered charity, responsible for the care, conservation, and presentation of HM Tower of London (TOL), Hampton Court Palace (HCP), Kensington Palace, (KP) the Banqueting House at Whitehall (BH), Kew Palace (KEW) and Hillsborough Castle and Gardens, (HCG) the official residence of HM The King in Northern Ireland and residence of the Secretary of State for Northern Ireland. HRP is an independent charity for everyone, receiving no regular government funding and derives its income principally from admissions, retail, licensing, commercial events, sponsorship and support from donors and members.   The palaces in our care are the setting for the stories that shape us all, and we’re bringing them to people in ways that mean more to them. We want everyone to find themselves in the spaces and stories we share. We will be running a Competitive Flexible Procedure tender process with the intention of awarding contracts for the provision of Media Planning and Buying Services. This tender will be run in accordance with the Procurement Act 2023. This procurement will be run as a two-stage tender process: Stage 1 – Expression of Interest and Procurement Specific Questionnaire (PSQ) Stage 2 – Invitation to Tender (ITT) (Shortlisted suppliers only) Requirements: We are seeking expressions of interest from suitably experienced / qualified organisations. The contract will be divided into two lots: Lot 1: Offline Media Lot 2: Digital Media One supplier will be appointed to each lot. Organisations may apply for one or both lots, and HRP reserves the right to appoint one supplier for both lots. Contract Value: Total expenditure is estimated at £2.4m per annum and based on a 3 + 2-year arrangement would represent £12m. Exclusion criteria: Please refer to the PSQ document for information on exclusion criteria. Tender Process: Stage 1 - Expressions of interest and Procurement Specific Questionnaire (PSQ): The tender process will be run through HRP’s e tendering system, Delta e-Sourcing. All expressions of interest and PSQ’s must be received by HRP by 8th April 2025 at midday and must be submitted electronically via Delta e-Sourcing. Stage 2 – Invitation to Tender (ITT): Tender documents will be made available on Delta to those suppliers who are shortlisted at PSQ stage. Please note that HRP reserves the right to refine award criteria during the tender process. Registrations: Suppliers will need to register on Delta E-Sourcing in order to participate in the tender process. Suppliers can register here https://www.delta-esourcing.com/register/ Suppliers must be registered with on the Central Digital Platform Supplier can register here www.gov.uk/find-tender Shortlisting: Suppliers will be shortlisted based on responses to the PSQ. There will be a maximum of 5 suppliers per lot invited to stage two of the tender. Anticipated contract start date: March 2026 Contract period: 3 years with the option of extending for an additional 2 years Contract location: UK with sites in London and Northern Ireland Additional information included: As part of our pre-tender research we conducted a session presenting outline details of the opportunity to potential tenderers that had previously expressed an interest in working with HRP. Details of this session can be found in the attached documents, including a recording of the presentation and the slide deck HRP reserves the right not to award a contract. HRP are at liberty to amend / refine the process and the evaluation criteria (subject to advising everyone via another transparency notice) For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-East-Molesey:-Advertising-and-marketing-services./252867J49A To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/252867J49A

Classification

  • CPV79340000 — Advertising and marketing services
  • CPV79341000 — Advertising services
  • CPV79341200 — Advertising management services
  • CPV79341400 — Advertising campaign services

Lots

  • Lot 1 – Offline Media£6m
  • Lot 2 - Digital Media£6m

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
ocds-h6vhtk-04ed89
Status
active
Above Threshold
Yes
Procurement Method
open
Main Procurement Category
services
How to submit
www.delta-esourcing.com
Procurement Method Details
Competitive flexible procedure
Expression Of Interest Deadline
8 Apr 2025, 13:00

Covered By

GPA
CPTPP

Procedure

Features
Two Stage procurement Stage one - Expression of Interest / Procurement Specific Questionnaire Stage two - Invitation to Tender

Legal basis

Id
2023/54
Scheme
UKPGA

Expected award period

Ends
1 Sept 2025, 00:59

Enquiry period

Ends
31 Mar 2025, 18:00

Submission terms

Electronic Submission Policy
notAllowed

Languages

en

Lots and requirements

Entry 1
Id
1
Title
Lot 1 – Offline Media
Status
active
Description
The appointed offline media agency will be responsible for the strategic planning, buying, and delivery of offline media campaigns. This includes, but is not limited to, print, out-of-home, radio, and direct mail channels. The agency must demonstrate expertise in audience insight, media channel selection, and cost-efficient buying, with a proven ability to deliver campaigns that maximise reach, engagement, and return on investment. The agency will be required to work collaboratively, providing regular performance reporting, and aligning campaigns with the organisation's brand values, target audiences, and specific campaign objectives. Technical Proficiency (50-60%) Priorities and areas of assessment will include (but not be limited to): Media campaign strategy and planning Innovation and approach Insightful campaign evaluation Service Quality Research, analysis and media selection skills Budgeting strategy Contract management Reporting Commercial value and buying power Social Value (10-20%) Priorities and areas of assessment will include (but not be limited to): Sustainability Carbon Footprint

Value

Amount
6,000,000
Currency
GBP
Including VAT
6,168,000

Award criteria

Criteria

Criterion 1
Name
Social Value (refer to lot description for further detail)
Type
quality
Description
Long criteria description

Numbers

Entry 1
Number
10
Weight
percentageExact
Criterion 2
Name
Technical Proposal (refer to lot description for further detail)
Type
quality
Description
Long criteria description

Numbers

Entry 1
Number
60
Weight
percentageExact
Criterion 3
Name
Commercial Proposal
Type
price
Description
Long criteria description

Numbers

Entry 1
Number
30
Weight
percentageExact

Contract period

Ends
28 Feb 2029, 23:59
Starts
1 Mar 2026, 00:00
Entry 2
Id
2
Title
Lot 2 - Digital Media
Status
active
Description
The appointed digital media agency will be responsible for the strategic planning, buying, and delivery of digital marketing campaigns across key online channels, including display, paid social, paid search, video, programmatic and influencer marketing. The agency must demonstrate expertise in audience segmentation, performance marketing, and data-driven optimisation to maximise reach, engagement, and return on investment. Collaboration will be essential, with the agency expected to provide regular campaign performance reporting, actionable insights, and strategic recommendations aligned with the organisation's brand objectives and digital marketing goals. Award Criteria: Technical Proficiency (50-60%) Priorities and areas of assessment will include (but not be limited to): Media campaign strategy and planning Innovation and approach Insightful campaign evaluation Service Quality Research, analysis and media selection skills Budgeting strategy Contract management Reporting Commercial value and buying power Social Value (10-20%) Priorities and areas of assessment will include (but not be limited to): Sustainability Carbon Footprint

Value

Amount
6,000,000
Currency
GBP
Including VAT
6,168,000

Award criteria

Criteria

Criterion 1
Name
Social Value (refer to lot description for further detail)
Type
quality
Description
Long criteria description

Numbers

Entry 1
Number
10
Weight
percentageExact
Criterion 2
Name
Technical Proposal (refer to lot description for further detail)
Type
quality
Description
Long criteria description

Numbers

Entry 1
Number
60
Weight
percentageExact
Criterion 3
Name
Commercial Proposal
Type
cost
Description
Long criteria description

Numbers

Entry 1
Number
30
Weight
percentageExact

Contract period

Ends
28 Feb 2029, 23:59
Starts
1 Mar 2026, 00:00

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKI
Country
GB
Country Name
United Kingdom
Entry 2
Region
UK
Country
GB
Country Name
United Kingdom
Entry 3
Region
UKN
Country
GB
Country Name
United Kingdom
Entry 4
Region
UKN0
Country
GB
Country Name
United Kingdom

Additional Classifications

Entry 1
Id
79340000
Scheme
CPV
Description
Advertising and marketing services
Entry 2
Id
79341000
Scheme
CPV
Description
Advertising services
Entry 3
Id
79341200
Scheme
CPV
Description
Advertising management services
Entry 4
Id
79341400
Scheme
CPV
Description
Advertising campaign services
Item 2
Id
2
Related Lot
2

Delivery locations

Entry 1
Region
UKI
Country
GB
Country Name
United Kingdom
Entry 2
Region
UK
Country
GB
Country Name
United Kingdom
Entry 3
Region
UKN
Country
GB
Country Name
United Kingdom
Entry 4
Region
UKN0
Country
GB
Country Name
United Kingdom

Additional Classifications

Entry 1
Id
79340000
Scheme
CPV
Description
Advertising and marketing services
Entry 2
Id
79341000
Scheme
CPV
Description
Advertising services
Entry 3
Id
79341200
Scheme
CPV
Description
Advertising management services
Entry 4
Id
79341400
Scheme
CPV
Description
Advertising campaign services

Published documents

Entry 1
Id
conflictOfInterest
Description
Not published
Document Type
conflictOfInterest
Entry 2
Id
009543-2025
Format
text/html
Notice Type
UK4
Description
Tender notice on Find a Tender
Document Type
tenderNotice
Published
14 Mar 2025, 17:15

Buyer, suppliers and contacts

Organisation 1
Id
GB-PPON-PMHC-9885-MMJV
Name
Historic Royal Palaces

Roles

buyer

Address

Region
UKI75
Country
GB
Locality
East Molesey
Postal Code
KT8 9AU
Country Name
United Kingdom
Street Address
Hampton Court Palace

Details

Classifications

Entry 1
Id
publicAuthoritySubCentralGovernment
Scheme
UK_CA_TYPE
Description
Public authority - sub-central government

Identifier

Id
PMHC-9885-MMJV
Scheme
GB-PPON

Contact

Name
Sarah White
Telephone
0044 020 8132 9662

Recorded locations

  • Buyer location · East Molesey · UKI75 · KT8 9AU · United Kingdom
  • Delivery location · UKI · United Kingdom
  • Delivery location · UKN0 · United Kingdom
  • Delivery location · UKN · United Kingdom
  • Delivery location · UK · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-04ed89-2025-03-14T17:15:35ZTender notice on Find a Tender ·