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PROCUREMENT OPPORTUNITY

Baby Bundles

Llywodraeth Cymru / Welsh Government · Contract details notice on Find a Tender

Tender information last checkedLast checked 25 Sept 2026, 09:21.

Opportunity overview

Baby bundles is a Welsh Government initiative to provide a 'welcome to the world' gift, comprising of a range of products for the child's first months. The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales. Since the initial contract award: Following mobilisation of the Baby Bundles programme, registration and delivery volumes have been significantly lower than originally anticipated. The contract includes social value commitments delivered through social enterprise partners responsible for the processing of registrations and fulfilment of Baby Bundles. Lower than forecast demand has reduced activity levels and associated income for these delivery partners, creating a risk to operational capacity and continued delivery of the social value outcomes evaluated as part of the original procurement. The modification introduces a temporary management fee, set at 75% of the agreed average monthly cost for the relevant fulfilment activities, to maintain delivery capacity and support continuity of service during this period of lower demand. The arrangement is temporary, subject to ongoing monitoring and review, and will cease once agreed delivery thresholds are achieved. The overall nature and purpose of the contract remain unchanged.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Allied Publicity Services (Manchester) Limited

Matched by exact name
Contract value
£9.4m
Awarded
Not supplied
Contract signed
15 Jul 2025
Including VAT
£11.3m
Award ID
1
Status
active
Identifier
GB-PPON PLHR-2893-BNZQ
Location
Cheadle, UKD35, SK3 0RT, United Kingdom

Classification

No classification was supplied.

Lots

  • Lot 1Value not stated

Documents and notices

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
C221/2024/2025
Status
complete
Procurement Method
open
Procurement Method Details
Open procedure

Legal basis

Id
2023/54
Scheme
UKPGA

Lots and requirements

Entry 1
Id
1
Status
complete

Published documents

Entry 1
Id
conflictOfInterest
Document Type
conflictOfInterest
Description
Not published

Buyer, suppliers and contacts

Organisation 1
Name
Llywodraeth Cymru / Welsh Government
Id
GB-PPON-PQYQ-3841-BHTP

Identifier

Scheme
GB-PPON
Id
PQYQ-3841-BHTP

Address

Street Address
Gwasanaethau Caffael Corfforaethol / Corporate Procurement Services
Locality
Cardiff
Postal Code
CF10 3NQ
Country
GB
Country Name
United Kingdom
Region
UKL22

Contact

Name
ANGHARAD SIMMONDS

Roles

buyer

Details

Classifications

Entry 1
Scheme
UK_CA_TYPE
Id
publicAuthorityCentralGovernment
Description
Public authority - central government
Entry 2
Scheme
UK_CA_DEVOLVED_REGULATIONS
Id
GB-WLS
Description
Welsh devolved regulations apply
Organisation 2
Name
Allied Publicity Services (Manchester) Limited
Id
GB-PPON-PLHR-2893-BNZQ

Identifier

Scheme
GB-PPON
Id
PLHR-2893-BNZQ

Address

Street Address
Oakhurst Drive
Locality
Cheadle
Postal Code
SK3 0RT
Country
GB
Country Name
United Kingdom
Region
UKD35

Contact

Roles

supplier

Details

Scale
large
Vcse
No
Public Service Mission Organization
No
Sheltered Workshop
No

Award information

Award 1
Id
1
Status
active
Main Procurement Category
services

Items

Item 1
Id
1
Related Lot
1

Additional Classifications

Entry 1
Scheme
CPV
Id
33750000
Description
Baby care products
Entry 2
Scheme
CPV
Id
64121200
Description
Parcel delivery services
Entry 3
Scheme
CPV
Id
79822500
Description
Graphic design services
Entry 4
Scheme
CPV
Id
79810000
Description
Printing services
Entry 5
Scheme
CPV
Id
79342200
Description
Promotional services
Entry 6
Scheme
CPV
Id
79920000
Description
Packaging and related services
Entry 7
Scheme
CPV
Id
79823000
Description
Printing and delivery services
Entry 8
Scheme
CPV
Id
18411000
Description
Baby clothing

Delivery locations

Entry 1
Region
UKL
Country
GB
Country Name
United Kingdom

Suppliers

Supplier 1
Id
GB-PPON-PLHR-2893-BNZQ
Name
Allied Publicity Services (Manchester) Limited

Related lots

1

Contracts and changes

Entry 1
Id
1
Award ID
1
Title
Baby Bundles
Status
active
Above Threshold
Yes
Date Signed
16 Jul 2025, 00:00

Period

Starts
1 Aug 2025, 00:00
Ends
31 Oct 2030, 23:59

Value

Including VAT
11,250,000
Amount
9,374,999.97
Currency
GBP

Documents

Entry 1
Id
A-21638
Document Type
contractSigned
Description
KPIs
Format
application/vnd.openxmlformats-officedocument.wordprocessingml.document
Entry 2
Id
081937-2026
Document Type
contractNotice
Notice Type
UK7
Description
Contract details notice on Find a Tender
Published
27 Aug 2026, 16:31
Format
text/html

Agreed Metrics

Entry 1
Id
1
Title
KPI 1: Right First Time Delivery

Observations

Entry 1
Id
frequency

Period

Duration In Months
1
Entry 2
Id
2
Title
KPI 2: On-Time Delivery Performance

Observations

Entry 1
Id
frequency

Period

Duration In Months
1
Entry 3
Id
3
Title
KPI 3: Customer Satisfaction

Observations

Entry 1
Id
frequency

Period

Duration In Months
3

Recorded locations

  • Buyer location · Cardiff · UKL22 · CF10 3NQ · United Kingdom

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. 081937-2026Contract details notice on Find a Tender ·