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PROCUREMENT OPPORTUNITY

Prospective Student Engagement and Conversion Service for Keele University

The University of Keele · compiled

Tender information last checkedLast checked 29 Sept 2026, 22:22.

Opportunity overview

Tenders are invited from interested parties for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University in accordance with the Tender Specification in Section 2 of the Invitation to Tender (ITT). The services required are fully described in the Tender Specification. All Tenderers are required to submit a compliant tender response in accordance with the tender requirements as set out in the Tender Specification. All tender responses will be subject to the Tender Evaluation Methodology as set out in the ITT.

Awarded to

Amounts belong to published awards or contracts. Where several suppliers share one value, it is labelled as shared and is not a supplier-specific allocation.

Contract value
£1.4m
Awarded
Not supplied
Contract signed
16 Sept 2025
Award ID
083400-2025-1
Status
active
Identifier
GB-COH Company number 02563879
Location
London, UKI, NW3 2DG, United Kingdom

Classification

  • CPV79342000 — Marketing services

Lots

  • Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots. The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University. The estimated total value of the contract over its duration (including the extension options if these are taken up) is £1.9 million excluding VAT.£1.9m

Published notice details

Additional information from the published procurement release. Fields appear only when supplied by the source; check the original notice and tender documents before acting.

Scope, procedure and submissions

Id
KU/697/DP/SM/2025
Status
complete
Has Recurrence
Yes
Review Details
Any review proceedings should be promptly brought to the attention of the Chief Financial Officer of the University at the address provided above and will be dealt with in accordance with the requirements of the Public Contracts Regulations 2015 ('PCRs 2015'). Any review proceedings must be brought within the timescales specified by the applicable law, including, without limitation, the PCRs 2015. In accordance with the PCRs 2015, the University will incorporate a minimum 10-calendar day standstill period from the date information on the award of the contract is communicated to tenderers.
Procurement Method
open
Main Procurement Category
services
Procurement Method Details
Open procedure

Covered By

GPA

Bid Opening

Date
1 Apr 2025, 12:00

Legal basis

Id
32014L0024
Scheme
CELEX

Expected award period

Starts
1 Apr 2025, 12:00

Tender Period

Ends
31 Mar 2025, 12:00

Contract terms

Has Electronic Payment
Yes
Has Electronic Ordering
Yes
Electronic Invoicing Policy
allowed

Classification

Id
79342000
Scheme
CPV
Description
Marketing services

Submission terms

Languages

en

Bid Validity Period

Duration In Days
120

Submission Method

electronicSubmission

Lots and requirements

Entry 1
Id
1
Status
cancelled
Has Options
Yes
Has Renewal
Yes
Description
Main reasons for the decision not to sub-divide the contract into lots: Given the need for one Service Provider to co-ordinate the delivery of all of the services required, the contract has not been subdivided into lots. The contract will run for an initial period of twenty-seven months from 1st July 2025 to 30th September 2027 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029. The decision of whether to take up the extension options will be down to the absolute discretion of the University. The estimated total value of the contract over its duration (including the extension options if these are taken up) is £1.9 million excluding VAT.

Value

Amount
1,900,000
Currency
GBP

Options

Description
Options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029.

Renewal

Description
Options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2029.

Award criteria

Criteria

Criterion 1
Name
Proposed Management Structure and Key Personnel for the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University
Type
quality
Description
200 marks
Criterion 2
Name
Approach and Methodology for the delivery of the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University
Type
quality
Description
300 marks
Criterion 3
Name
Conversion Rates and Return on Investment under the Contract for the provision of a Prospective Student Engagement and Conversion Service for Keele University
Type
quality
Description
200 marks
Criterion 4
Type
price
Description
300 marks

Contract period

Ends
30 Sept 2027, 23:59
Starts
1 Jul 2025, 00:00

Submission terms

Variant Policy
notAllowed

Items and delivery

Item 1
Id
1
Related Lot
1

Delivery locations

Entry 1
Region
UKG24
Entry 2
Region
UKG24
Entry 3
Region
UKG24

Published documents

Entry 1
Id
economic1
Document Type
economicSelectionCriteria
Entry 2
Id
technical1
Document Type
technicalSelectionCriteria

Buyer, suppliers and contacts

Organisation 1
Id
GB-COH-Company number RC000655
Name
The University of Keele

Roles

buyer

Address

Region
UKG24
Locality
Keele, Staffordshire,
Postal Code
ST5 5NB
Country Name
United Kingdom
Street Address
Procurement Office, Directorate of Finance, Innovation Centre 1, Keele University Science and Innovation Park,

Details

Classifications

Entry 1
Id
BODY_PUBLIC
Scheme
TED_CA_TYPE
Description
Body governed by public law
Entry 2
Id
09
Scheme
COFOG
Description
Education

Identifier

Id
Company number RC000655
Scheme
GB-COH
Legal Name
The University of Keele

Contact

Name
Darren Pearce
Telephone
+44 1782734124
Organisation 2
Id
GB-FTS-11073
Name
High Court of England and Wales

Roles

reviewBody

Address

Locality
London
Postal Code
WCA2 2LL
Country Name
United Kingdom
Street Address
Royal Courts of Justice, Strand

Identifier

Legal Name
High Court of England and Wales
Organisation 3
Id
GB-FTS-121367
Name
The University of Keele

Roles

mediationBody
reviewContactPoint

Address

Locality
Keele, Staffordshire
Postal Code
ST5 5NB
Country Name
United Kingdom
Street Address
Procurement Office, Directorate of Finance, Innovation Centre 1, Keele University Science and Innovation Park,

Details

Identifier

Legal Name
The University of Keele

Contact

Telephone
+44 1782734124
Organisation 4
Id
GB-COH-Company number 02563879
Name
QS Quacquarelli Symonds Limited

Roles

supplier

Address

Region
UKI
Locality
London
Postal Code
NW3 2DG
Country Name
United Kingdom
Street Address
1 Tranley Mews, Fleet Road,

Details

Scale
large

Identifier

Id
Company number 02563879
Scheme
GB-COH
Legal Name
QS Quacquarelli Symonds Limited
Organisation 5
Id
GB-FTS-164789
Name
High Court of England and Wales

Roles

reviewBody

Address

Locality
London,
Postal Code
WCA2 2LL
Country Name
United Kingdom
Street Address
Royal Courts of Justice, Strand,

Identifier

Legal Name
High Court of England and Wales
Organisation 6
Id
GB-FTS-164790
Name
The University of Keele

Roles

mediationBody
reviewContactPoint

Address

Locality
Keele, Staffordshire,
Postal Code
ST5 5NB
Country Name
United Kingdom
Street Address
Procurement Office, Directorate of Finance, Innovation Centre 1, Keele University Science and Innovation Park,

Details

Identifier

Legal Name
The University of Keele

Contact

Telephone
+44 1782734124

Award information

Award 1
Id
083400-2025-1
Title
Prospective Student Engagement and Conversion Service for Keele University
Status
active

Suppliers

Supplier 1
Id
GB-COH-Company number 02563879
Name
QS Quacquarelli Symonds Limited

Related lots

1

Contracts and changes

Entry 1
Id
083400-2025-1
Title
Prospective Student Engagement and Conversion Service for Keele University
Status
active
Award ID
083400-2025-1
Date Signed
17 Sept 2025, 00:00

Value

Amount
1,374,890.34
Currency
GBP

Recorded locations

  • Buyer location · Keele, Staffordshire, · UKG24 · ST5 5NB · United Kingdom
  • Delivery location · UKG24

Notice and amendment history

1 published notice version reviewed by ProcuraAxis.

1 VERSION
  1. ocds-h6vhtk-04e544-2025-12-16T13:58:36Zcompiled ·